UK Copywriters Directory - Tone of Voice
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"Why can't we just put it all in ChatGPT and see what comes out? Actual words from a senior client on a Zoom call with the hired copywriter (me) in the room, waiting for my brief. They weren't joking, either. The colleague who'd hired me explained patiently that sure, if they wanted a bland, generic report without any discernible tone of voice or sense of authority, by all means let's do that. But if what they really wanted was a punchy, attention-grabbing piece of collateral that would engage their clients, attract new ones, be persuasive and add genuine value to their digital resources, investing in the services of an experienced professional copywriter was probably the better option. Situation clarified, sanity prevailed. At least my version of it. But it's the kind of exchange I find myself increasingly involved in. Don't get me wrong. AI tools are great. Even copywriters use them to help things along! But if you want your content to sound authentic, to truly showcase the voice of your business, to pitch your messages in a way that speaks directly and compellingly to your target audience, you're still going to need a human being who can hit the sweet spot with your brief and write it. And that's where I can step in - a senior copywriter specialising in corporate digital content, blogs, long-form articles, reports, white papers and case studies. I'm also an experienced copy-editor as well as a trainer in written comms skills, working with training companies and providing tailored private courses for corporate clients. I've been in the words business since starting out as a print journalist when the world was young. My digital transformation journey has been one heck of a voyage. Here's what a couple of people have said along the way: "Piers’ ability to capture the essence of topic, replicate a tone and introduce original thinking along the way is second to none. Piers is my go–to consultant on all things copy. He is a master craftsman and a delight to work with." Imogen Osborne, The Pulse Business "It’s been brilliant working with Piers. His work on our collateral and marketing copy has made a significant difference to our business. People have commented on the improved tone, style and clarity and we’re already seeing better engagement with our content and deeper understanding of our proposition." Joe Parker, Brand Director, This is Motif Please get in touch if you're looking for someone to put the human back into your content.
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Hi, I'm Melissa, an independent copywriter and screenwriter/director. Here's what I can do for you - Copywriting For Brands: Expert script copywriting for radio, video, and TV. I can help you with commercials, product promos, corporate videos, explainer videos, & more. I also offer a wide range of other copywriting services to suit your business needs, including product descriptions, tone of voice guidelines, ghostwriting, web and blog content, email marketing, and social media posts. What you get from me: -Great communication and a quick email response time. -A fixed price per project and my terms of service, with no hidden charges. -Creative and original writing in keeping with your brand’s tone of voice and maximized for search engine optimization. -Flexible delivery times while managing a high volume of work to match your schedule. -Fast turnover of work, never compromising on quality. What they say about me: 'An exceptional delivery that shows true storytelling expertise and care for the craft. Honoured to have the opportunity to work with Melissa on these projects!' - maritimecontent 'Quality work for a video commercial, no revisions needed. Absolutely satisfied with the result. Would definitely utilize her services in the future in other projects as well. I also like her attention to detail which is so rare these days.' - oneyoultd 'I had a 5-star experience working with this creative artist. She asked great questions to get more information about the project and then delivered exactly what I needed. I will definitely use her again.' - ellenrager I'm available on an ad-hoc, retainer, or part-time basis. Please DM or email me at melissa.danzieri@gmail.com to discuss working together.
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Let me write your restaurant menu and then we can engineer it for more profit. Or I can write SEO-optimised website copy. Food, glorious food I focus on menu writing and menu optimisation. The latter is not well known in the UK, but it's a fascinating topic and done well, will make your restaurant more profit. I love the whole restaurant business, and find it fascinating. My last client was a 29 unit chain restaurant in Texas. See my website for more info and client review. Website copy I also specialise in website and SEO-optimised copy for small business owners. I don't have a niche as such. What is more important to me is whether we can work well together, which is why we have a brief chat. I've helped several lifestyle and executive coaches, a milliner, a Japanese knotweed eradicator, a pension fund provider and a restaurant chain in Texas. Give me a call and let's see if we are a good fit.
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Copywriter/Storyteller/Brand Strategy Expert/Franchising Specialist Customer behaviour is changing faster than ever before, so why should you surprised when what worked in the past isn't cutting it any more? With AI content easily available to everyone, the bar has been raised for any brand which wants to stand out from the crowd. People need to see real human connection, real stories. Otherwise you're likely to end up being lost in the noise, or being confused with just another "bot" spouting how great your business is... just like everyone else. So, what can do you about it? Leave the mediocre to the AI. Hire a human for the quality. I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words. Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.
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Copy to make your audience love your business. My mission is to ease your workload and write copy that shows all the unique value of your offers. Whether you want brand new copy, upgrades to your existing content, or stronger brand messaging that you can apply to all your content, I'm here to help you and your business flourish. Let’s create copy that sounds like you, serves your audience well and helps you sell more. I can help you with: • Websites • Improving SEO for your website • Online profiles • SEO blog articles • Newsletters • Emails (inc. sales funnels) • Sales pages • Specific social media campaigns • Adverts • Press releases • Advertising features • Product descriptions • Direct mail • Leaflets • Brochures • Brand names • Taglines • Verbal identity guidelines • Brand messaging I can't wait to hear your story and how I can support you and your business. Send me an email and we'll chat about your copy needs. P.S. Visit my website to see more about me, my services and my portfolio.
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Copywriter. Storyteller. Bookworm. Owned by a dog that looks like a sausage. Hello there, I’m Leesa. A copywriter and psychology nerd with a relentless fascination for how we think and relate. But let’s talk about you. You’re a busy business owner. You’re good at what you do. It’s the thing you do best. But there are all these other things you need to think about. Like keeping your website updated, SEO, email campaigns, sales pages, blogs, social media and thought leadership. And if only you had a content strategy that would market your business for you while you sleep. But you just don’t have the time, you don’t know where to start, and you’re not even sure what a content strategy is. I can help. I can help a lot. I’ll pull that jumble of thoughts out of your head and turn it into something clear and concise. Something that sounds like you, tells people what you do and highlights how good you are. Something that keeps working for you while you focus on other things. You’ve got enough to do, let me take care of your copy. I’m really good at it too because it’s the thing I do best.
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If you want to sell to Brazilians, you need to sound like a real one. This is how I can help. I create content and advertisement copy in my native Brazilian Portuguese - and I translate it too.
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Johnny is available for freelance copywriting and editing. I’m a freelance senior copywriter and editor. Based in Switzerland, I have clients across Europe, including the UK. I work with all kinds of companies and organisations, from small businesses, start-ups and charities to marketing agencies, large corporations and international organisations, and everyone in between. There’s more... I write copy for press releases, sustainability reports, blog posts, annual reports, white papers, brochures, newsletters, journal articles and more. Clients include Nestlé, Art Fund, UEFA, Dole, United Nations, Nespresso, World Institute for Nuclear Security, Decathlon, World Heart Federation, Council of Europe, Trafigura and more. Words say a lot. I create original copy that sells, original copy that conveys the right message. My editing makes sure that you’re saying the right things to the right people. Let’s work together. You can check out my portfolio at www.clippings.me/johnnymorgan P.S. I'm also the author of a series of books on the joy of football.
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Accredited freelance copywriter, specialising in education, publishing and technology. I'll work with you to produce copy and content that informs, engages and inspires your ideal clients and customers. I've worked with people of all ages and from all walks of life. I've been able to understand their desires, frustrations and fears. And speak to them with empathy. If we work together, you'll get the clicks and build long-lasting relationships with your clients and customers. WHY AM I QUALIFIED TO HELP YOU? In addition to being a former researcher, I've worked as a teacher and private tutor for over six years. So, I know how to nurture a deep love of learning in children and adults of all ages and abilities. I can explain why particular tools, programmes and courses will give them the knowledge, skills and confidence they need to succeed. Plus, I can offer useful tips and advice on mental health, self-care and productivity. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. Since May 2024, I've been a copywriter for the creative agency Semi-famous Studio, working on marketing campaigns for multinational companies, including Bloomberg and Elsevier. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copywriter, who understands your industry, products and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. Here's what Semi-famous Studio, says about me: 'Shaira is a very thoughtful copywriter with great attention to detail and able to really get under the skin and understand the complexities of the brief, the brand and our global clients, big or small. Her range of writing varies enormously across clients from high level thinking messaging frameworks, to writing ad campaigns and social media content. She is a great team player working closely with designers, strategists and clients to ensure best outcomes.' Here's what another client, Kent-Teach, said about my work: 'Shaira sent us a blog in an incredibly timely fashion, the blog is well-researched and expertly written. Shaira has considered not only the layout and how the blog reads but also imagery and advice as well. We are incredibly excited to use this blog on our platform and I feel it will be a huge hit with our followers. We hope to work in partnership with Shaira again in the near future.' For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com
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I’m Jim, a freelance copywriter based in London. That’s the introduction over. Now let’s get on with the important stuff - SELLING! No doubt you’ve been clicking around this directory in search of a copywriter whose profile really speaks to you and now your finger’s starting to ache. Let's rid you of that pain, and make this the last click the old nose-picker makes today – at least in terms of finding a writer, that is. I’m highly experienced (16 years copywriting and 25+ years working in sales and marketing). I’ve worked with SMEs, start-ups, agencies, and corporates (more than 200), and I can write pretty much any type of sales and marketing copy (though I can’t write nonsensical fluffy stuff or corporate nonsense). My successes are big: ADVERTISING AND WEBSITE COPYWRITING Commercial interiors company – 20,000% ROI WEBSITE, NEWSLETTER, AND ARTICLE WRITING Domestic plumbing company – 68% newsletter open rate and #1 ‘Holy Grail’ key phrase Google rankings WEBSITE COPYWRITING AND SALES TRAINING (yes, I do that too) Record producer – 75% increase in bookings SALES AND INTRODUCTION LETTER COPYWRITING Largest independent estate agency – 55 sales letters written (you know, the ones that convince people to sell their house, even when they had no initial intention of doing so) I could go on, but you get my drift… my writing works! Some of my clients are big, too: -Tesco -Haart estate agents -Weber BBQ -Wildfowl and Wetland Trust -Ricoh -Protect My Bubble MY VALUE-ADD However, I’m guessing you’re quite savvy – especially as you’re putting time and effort into finding the right copywriter. Therefore, you want more… you want a real value-add that’s going to make it more likely you’ll be skipping over the success winning line. That’s music to my ears… a client who won’t settle for mediocre. So, now you’re asking: “Okay, Jim, other than your sharp wit, good looks, and unrelenting charm, what’s so special about you?” It’s simple. I’m a salesman. I’ve had the good fortune (and misfortune) of running multiple businesses, so I truly understand what drives you and what I have to challenge within you to get the very best result. Yes, you read that right – challenge YOU. It’s not about what I write; it’s about how we solve the problems of your potential customers and, how we edge them towards spending their money with you – not your competitors. When we speak, I’m going to make you think about your business in a way that you never previously considered. I’ll start by asking you the two simplest questions you’ve ever been asked; but I guarantee you’ll be absolutely stuck for the answers. That will be our starting point. And hey, you can challenge me too - that's how we'll get the best result! Also, remind me to tell you about KASUE: a sales methodology I created that’s 100% guaranteed to help you close any deal. It beautifully complements AIDCA, the most famous sales method in history, still used to this day. Don’t worry, I’ll tell you all about that too. Use another finger and get in touch with me right now. I’m waiting to hear from you. I’ve already got a shed load of ideas about your business, and you’d be mad not to hear them. Catch you shortly.
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After almost a decade of professional writing roles in sectors such as PR, news, e-commerce and travel, I launched as a freelance copywriter in 2020, and currently going into my 5th year of business! With SIXMOONS Copywriting & Content, I specialise in uplifting brands with glowing, personality-led copy and content. Get in touch if you can't find the right words, or if you simply want more time to get on with business while someone else does the writing stuff for you. Also, if you are a fellow copywriter - say hi! www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer
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Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and commercial copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.
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