UK Copywriters Directory

Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Nestlé and VistaPrint, plus work for DC Comics and Liverpool FC. I can help with writing your website copy, social posts, flyers and brochures, as well as taglines, brand positioning and messaging strategy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience spans performance marketing, behavioural science, and sustainability. Most recently I've been helping global brands communicate their sustainability actions in a way that's clear, accurate and engaging. When it comes to copywriting and the creative process, I’m all about collaborating with you to find the right words so that you're seen, heard and remembered. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch about working together at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... 🔹️ ad straplines 🔹 posters 🔹 billboards 🔹 ads projected onto the moon 🔹️ hero copy 🔹 villain copy 🔹️ naming projects 🔹️ core messaging, values 🔹️ ad scripts 🔹️ landing pages 🔹️ socials 🔹 anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.

In B2B, clarity isn’t optional. If your message gets lost in jargon, complexity or a wall of text, your audience will scroll straight past. That’s where I come in. For more than a decade, I’ve helped businesses from fintech start-ups to global manufacturers tell their stories with precision, impact and personality. Whether you need a whitepaper that simplifies a technical breakthrough, a case study that sells without the hard sell or thought leadership that actually leads, I know how to craft words that engage, inform and convert. Why work with me Here are five reasons clients trust me with their most important content: Deep industry experience – From climate tech, fintech and security to defence, legal tech and manufacturing, I’ve written across it all. Complex made simple – I translate technical, regulatory and niche subjects into content people actually want to read. Strategic mindset – I don’t just write. I help shape narratives that align with your brand and business goals. Fast turnaround – Tight deadline? I deliver quality content quickly, without cutting corners. Long-term partner – Some of my clients have worked with me for nearly a decade. That says something. What I offer Whitepapers and reports – Break down complex topics with clarity and authority Blogs and thought leadership – Position your brand as an expert in your field Case studies and success stories – Show how your product or service delivers results Website copy and content – Engage visitors with clear, compelling messaging PR materials – From press releases to campaign content, I’ll help you get noticed Who I work with I work with start-ups, enterprises, agencies and in-house marketing teams that value sharp, strategic content. If that sounds like you, let’s talk. What clients say "James is wonderful to work with. Not only is he highly skilled, but very agile and able to work with numerous internal stakeholders across the business and regions, as well as directly with our customers. James is able to seamlessly adapt his writing to the audience and asset type." Jo Rodgers, Director of International Marketing, Accruent "He's got the knowledge, creativity and attitude to graft results. He gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended." Matt Phillips, CEO, MPPR "James continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable and just gets on with the task at hand. I would recommend James to anyone without hesitation." Dave Bertling, President & Founder, LIVE24 Communications "Working with James has been a success and pleasantly pain free. He told us what he could deliver, he delivered it and then reported on what he delivered. We are looking forward to working with him further." Nigel Jones, Co-founder, Privacy Compliance Hub Want me to write for your business? Call me on 07725 534941 or email james@zincpr.co.uk and I’ll get back to you within 24 hours.

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

I’m a freelance B2B & B2C copywriter in Devon writing brand-crafted and impactful B2B & B2C copy that builds trust and authority for your business. Working outside of IR35, I’m a responsive freelance copywriter of words that engage, inform, and (often) entertain. So whether you're a startup looking to make a splash or an established industry leader looking for a fresh voice, my six copywriting services can help you: ✅ Web Copy From full website copy and landing pages to refining what you already have, I’ll give you website content your customers want to read. ✅ Blog Posts Engage, inform, and entertain your customers with a regular burst of dynamic, SEO-infused blogs loaded with personality to boost your rankings. ✅ Proofreading & Copyediting Avoid costly mistakes or embarrassing errors slipping through the net with precision proofreading and copyediting for web and print. ✅ Brochure Copy In an age of digital noise, print’s not dead yet. Breathe life into your brochures and printed marketing with words that leave a lasting impression. ✅ Case Studies Showcase your value, give social proof, and build trust about how you’ve helped your customers by sharing bite-sized case study success stories. ✅ Product descriptions Turn a ‘meh’ into a ‘must buy’ with targeted, descriptive, and engaging content to sell more and build customer loyalty, whatever you’re selling. To help you: • Become the expert in your industry or sector • Expand your crowd and grow your audience • Drive more traffic and organic site visits to boost your revenue • Save your time – and your money All by using me as your trusted, professional freelance copywriter. Need a freelance copywriter? Get in touch today and help your business get the first-class copy it deserves. Email me on: write@dropcapcopy.com or call 07429 128 849 and let's have a chat.

I write copy that works, and I love doing it. A knack for stepping into the readers' shoes means I craft messages that quickly resonate with your target market and motivate them to take action. Whether that's employees, customers, stakeholders or prospects. With 30 years of experience writing and editing for a spectrum of brands, I know what works - and what doesn’t. I blend user insight and psychology with compelling copywriting to attract, engage, and convert quality leads. Years of agency and corporate experience means I can slot into your processes with ease - a seamless extension to your digital marketing team. I love... -Fixing website copy and flow to boost conversion and make your brand shine -Crafting brand and marketing messages that stand out and show who you really are -Writing copy that nudges people into taking action -Educating and training - supporting and empowering people to write more effective copy for a digital audience -Delivering content strategies that inspire brands to maximise their content marketing opportunities -Creating internal communications that make a difference (and that people actually want to read) I'm a Freelance Senior Copywriter with a Journalism degree, and I’ve been immersed in digital marketing since 2007. I'm a grammar geek, I write words that work, and I love doing it. What’s it like to work with me? “Jaime spent three months carrying out invaluable consultancy work on our Financial Services product pages, application forms and journeys. She has a thorough knowledge of user behaviour and found smart ways to simplify our wording, improve our messaging, and increase conversion.” “Jaime has the ability to understand the business problem and tone of voice and translate that into meaningful and compelling copy which we've used across a wide range of assets. She approaches every project with a high degree of professionalism." “As well as producing new search-engine optimised copy from scratch for several of our web pages and a series of customer emails, she went above and beyond by finding ways to improve the UX in our sign-in process, and create better signposting for users throughout our online application forms. She is very thorough, incorporating use cases, user behaviour and SEO knowledge into all her recommendations and we’re really pleased with the results.” “Working with Jaime has been one of the best decisions I’ve made for my business.” “The transformation from where we started to the finished copy was nothing short of amazing.”

Hi, I'm Lucy 👋 Having walked in your shoes as a senior in-house B2B marketer for over 18 years, I understand the challenges you're likely to be facing with your content marketing. - Perhaps your current marketing messaging isn’t landing with your target audience? - Your lead quality is poor or you're struggling to hit revenue targets because you’re unable to simplify your customers’ buying journey and shorten painfully long sales cycles? - Or is it simply the case that your content has got left behind, managed down amongst the myriad of other priorities you have? - And maybe you just lack the internal resources to deliver your content marketing effectively? That's where I come in. I offer my many years of strategic content marketing experience to help busy B2B Service and SaaS marketers and business owners, who lack the time or in-house team to deliver purposeful content marketing themselves. When as much as 95% of your market isn't ready to buy, and you've got no choice but to play the long game, the power of purposeful content marketing comes into its own. I'm here to help your brand become your audience's favourite and be seen as a trusted authority in your industry. By delivering strategic content that adds consistent value, I will keep your target buyers coming back again and again, until the time is right, and they are ready to raise their hand as a high intent lead.

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

I am a London-based freelance copywriter and proofreader (former university Marketing & Communications Manager). I specialise in higher education (universities, executive education, colleges, and HE enterprise and research). I write, copy-edit, and proofread marketing materials (for example, prospectuses and brochures), and website copy/content. I can help you with: * Executive education programme recruitment (targeting corporations, public sector, international student study visits). * Postgraduate, undergraduate, and international student recruitment and course promotion. * Academic department research promotion. * Any other promotional content you need for your department, college, or university. 
 * Website copy to promote your academic department’s achievements. * Academic course or research promotion (for example, case studies, testimonials, or course descriptions). * Professional services content (for example, higher education support services). * Any other website content you need. Clients include: British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre • LSE TRIUM - Global EMBA I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

Hello! I’m an expert in the written word, providing editorial services to authors, publishers and businesses, helping them create polished, impactful content that connects with their audiences and achieves their goals. My extensive experience includes working on books, academic articles, business newsletters, blogs and personal memoirs. This means I can provide versatile and creative editorial support tailored to your project, with helpful advice, encouragement, and meticulous attention to detail. I can help you craft clear, compelling, and error-free content that resonates with your audience. These are the key services I offer: Editorial support: providing expert feedback on subject coverage, structure, flow, readability and tone Copy editing: making in-depth checks for consistency, clarity, and relevance; ensuring grammar, syntax, diction, spelling and punctuation are correct; reducing over-long sentences and paragraphs where required; double-checking text references and ensuring footnotes are accurate; removing unwanted formatting and ensure fonts used in headings and text are consistent throughout Proofreading: undertaking a final check for spelling and punctuation errors in headings and body copy; reviewing for consistency of headings, references and pagination; ensuring font consistency; addressing missing or repeated text; verifying source references, captions to diagrams and illustrations My background includes working for publishers such as Penguin Books, Macmillan and Heinemann. I’ve also worked as marketing and business development manager for a top twenty accountancy firm but in 2009 decided to set up my own business specialising in editorial consultancy. Recent projects have included editing the memoirs of an eminent neurosurgeon, drafting newsletters and press releases for the International Stress Management Association, and editing a book on infrastructure development in Africa. I attend Indie Book Fairs, which promote self-published authors, and business networking events in my local area of South Oxfordshire. I’m proud to have been awarded as a winner in the SME 500 Awards 2025, and as a winner in the Global 100 Business Excellence Awards 2026. My writing skills come in useful as part of the voluntary work I do in my home town of Thame: I write press releases for Thame Players Theatre Company (who own the popular Players Theatre, run entirely by volunteers), and help to promote our guided Midsomer Walking Tours of Thame (a major destination for Midsomer Murders filming locations). When I’m not working, I love listening to classical music and reading crime thrillers. I’m also a foodie who loves cooking.

Concepts that sell, content that delivers! I'm a copywriter and content strategist with 14 years' experience in helping small to medium sized businesses find their voice and make more noise online. I was the director of an SEO company before I decided to niche into content creation for entrepreneurs back in 2017. From tech start-ups to holistic consultants, construction firms to employment law specialists, I've worked with all kinds of organisations - to be frank, if it's out there, I've probably written about it! I don't just create copy to order. My approach is typically highly consultative, and errs into wider conversations about marketing, strategy, and what my clients need to do to stand out. I love nothing more than seeing the lightbulb go off above my clients' heads when they finally understand who they are, the value they offer, and how they want to position themselves - and I'm especially good at taking all their ideas and ambitions and pulling it into smart, engaging and easy-to-read copy that communicates what makes them unique.

I create clear, consistent and compelling copy that converts for the likes of Green People, The Federation of Holistic Therapists, Cambridge Assessment International Education, The Story Massage Programme, Chichester Festival Theatre, West Dean College, Annie Haak Designs and ASDA. Helping wildlife, education, arts/culture and health/wellbeing organisations to flourish makes me tick. I also write words that reach and resonate with the clients of interior design, construction, IT support and hospitality/leisure SMEs. And my self-publishing services have enabled authors to achieve their bestseller dreams. As a word and bird nerd, nature is my muse. You'll often find me kicking back with the kingfishers. Want your business or book to fly? Get in touch!