UK Copywriters Directory

  • PRO
    It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (slightly odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the private healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a huge portfolio of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. BRAND NAMING – My approach to brand naming is simple and objective, using a tried and trusted approach that takes the potentially crippling subjectivity out of the process. I’ve created names for Rova, McLaren, Sayara International, Shake Climate Change and Liberty Steel. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

  • PRO
    'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

  • PRO
    Hello there and thank you for taking a look at my profile, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. That means I write copy from a marketing point of view and consider what makes your customers want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion for using the right words to tell a compelling story. Who I work for Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. What I can help with * SEO website content * Blog posts * Social media content and design of posts * Email campaigns * Newsletters - internal or external * Articles * Testimonials and case studies * Press releases * Award-nomination entries * Complaint response letters * Editing and proofreading anything from brochures to business proposals Why choose me Choose me for your business and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I also develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot and my content is SEO optimised. I can also turn my hand to any other industry and bring a fresh approach to your communications. Let’s chat I offer a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values so that I can write the distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter What my clients say about me “Helen is extremely professional and knowledgeable and adapts her writing style to suit various different media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

  • PRO

  • PRO
    Bringing places, spaces, products, and services to life with clear, enticing and informative writing that makes just the right first impression. And by leaving the writing to me, you can focus on all the stuff you would much rather be doing. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents Ltd Hi, I'm Andrew – a freelance copywriter who'll bring a fresh perspective to your copy and content. A writer of words that mean something. And people remember. Words that can... • Capture your audience's interest • Simplify a complex message • Paint a persuasive picture • Engage, inspire, and connect with your ideal audience • Help you stand out from the crowd • Tell your story ...and more besides. In short, whatever your message. Whatever your aim, I'll find the essential words you need. Helping you make just the right impression and inspire your audience to act.

    Why work with me? Here's a brief snapshot

    ✅ I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent construction • Garden retail • Photographers • Photographic studios • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Health and fitness, and • Photographic holidays, tours, and workshops ✅ In the recent past I've written in-depth illustrated articles and short features for various UK consumer and trade publications. So far, I have over 30 published pieces to my name. ✅ I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. ✅ I also have a CMP Level 4 Diploma (Distinction) in Google SEO. ✅ And finally, if you're wondering why I write for the mix of sectors I do, it's all down to photography. Before entering the world of copywriting, I was a freelance landscape and location photographer. Shooting editorial and commercial images for various clients, including the National Trust, I specialised in photographing Britain's natural landscapes, architecture, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to make these my copywriting niches too. Because in a way, I'm still creating pictures, only now it's through words rather than a camera. ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.

    Now, what would you like me to write? I can help you with...

    📌 Advertorials / Advertising Features / Sponsored Articles 📌 Blog posts and Articles - Search Engine Optimised (SEO) 📌 Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... 📌 Case Studies 📌 Direct Mail Sales Letters 📌 eBooks 📌 Emails - share your news, promote, inform, entertain etc. 📌 Project stories - storytelling for architects, planners, and developers 📌 Taglines, Straplines and Slogans 📌 Web Pages 📌 Website Refresh - adds a little polish to make your words really shine ✨"Andrew ... your work has been invaluable to us." ✨ Paola Bergamaschi, Christian Tagliavini Studio, Switzerland So, for captivating, enticing, and memorable copy and content that's... • Carefully crafted for your ideal audience • Friendly and persuasive • Easily understood - but not dumbed down • Always engaging, and • Never dull Please get in touch. Visit my website (link below), send an email or give me a call - and tell me more about the words you're after because I'd love to write them for you! ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Director, Lollipop - specialist Marketing Agency for Fire and Security sectors.

  • PRO

    You're busy, so let's keep this quick. Here are 4 questions my clients ask:

    ONE: How much do you charge for copywriting and content writing?

    Between £275 and £375 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises.

    TWO: Are you available now?

    Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call.

    THREE: Are you an experienced copywriter?

    Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing.

    FOUR: What happens when a client works with a copywriter?

    Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner."

    I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact


  • PRO
    Here’s my key selling point. My bread-and-butter skillset. I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base. It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner. Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy. See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty. I am, however, pretty darn good at expressing myself. Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious. Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product. With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like. If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal. The strange part is, I’m a physics graduate. Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge. The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose. Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about! Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude? As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now. A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English. More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC! So, what are you waiting for? Let’s yack!

  • PRO
    I'm Chloe, and I work at mark-making*. I started while I was a student (MA Und. in Philosophy & English Literature), helping out a web developer pal with copy. He insisted that I could make a good living doing this work, and now, a couple of years on, it seems he was right. I'm interested in how content and copy help users around the web, and in the ever-changing fractal puzzle that is the email subject line. I make verbal assets with a creative team for new or re-imagined brands. It's exciting, and wonderfully fulfilling when we see them working hard out in the world. Biggest challenge so far? Web copy for a company of remote handling engineers that essentially put robots in disused reactors (but they wouldn't let me put it quite like that). Trading as Re:scrawl in collaboration with Moon Creative, I named and branded Grub (eatgrub.co.uk).

  • PRO
    Copywriter specialising in science and engineering, with particular expertise in the environment and sustainability.
    After working in the public and private sectors for more than 25 years, I'm very comfortable handling all sorts of technical and business language – not to mention data, tables and spreadsheets that send some people to sleep. How I can help you I can provide support with your copywriting requirements, such as: Green Tick Icon case studies Green Tick Icon blog posts Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service can be tailored to your specific requirements and provided on either a regular or one-off basis. With an eye for detail and a professional, meticulous approach to every project I undertake, I'm confident that I can make your written content even better. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in environmental matters. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business admin/support. Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, including testimonials from clients, please visit www.technicalix.co.uk.

  • PRO
    Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

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Member spotlight

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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