UK Copywriters Directory - Advertisements

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity and brand copywriting studio for challenger brands. We've been writing copy for challenger brands for over a decade. Homepages, campaigns, product copy, email, pitch decks… the lot. And while we still write a lot of copy, AI has changed the game. We know that your biggest pain point now isn't "who can write this for us?", it's "why does AI make our copy suck?!". That's why most of our time nowadays goes into helping brands figure out their verbal identity. What they sound like, why it keeps drifting, and how to fix it so their whole team (and their AI tools) can write consistently on-brand copy every single time. That usually looks like one of three things: ✅ We write the copy for you, sprints of 1 to 4 weeks, heads down, everything done ✅ We build your voice system — strategy, guidelines, messaging frameworks, the works ✅ We build an AI copybot trained on all the nuances and quirks of your brand voice (Most of the time, it's a mix of all three.) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but the copy isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

I'm a beauty and health copywriter, ghostwriter and journalist with 10 years' experience. I approach storytelling like a journalist and commercial strategy like a marketer. My portfolio includes: L'Oréal, Sciton, Eucalyptus, Freesoul, Rimmel, Dr Sam's, The Skin Diary, The Body Shop, Project E, Allure, Marie Claire, Glamour, and plenty of other gems. Sure, I can write about most topics, but beauty and aesthetics are my beat. If you want a copywriter you don't need to explain retinoids to, I'm your gal. Let's chat about: Emails that convert, ads that sell, articles that get read, SEO/GEO that gets seen and packaging copy that stands out. __ Selling is only hard when you forget to be a human🌞 Some nice words from clients: "We place a strong emphasis on brand messaging, and Tori has been exceptional in crafting content that truly resonates with our brand, vision, and customers. She quickly grasped our brand's tone of voice and consistently brings unique and valuable insights from her background as a journalist. Tori has proven to be an invaluable member of our team, and we look forward to continuing our work with her." "Tori is one of the greatest beauty writers I have ever come across in all my time of working in the aesthetic industry. She is efficient, so on top of it, and anyone would be lucky to have her writing for them. Her attention to detail is like no other, and I can truly testify that she is one of the best in the industry."

Putting your ideas, plans, designs, projects, or services into just the right words and bringing them to life. Words your audience can relate to and trust. All done with a blend of persuasive copywriting and relatable storytelling. ⭐“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built environment, placemaking, heritage, and photography. Whatever your message. Whatever your aim, let me find just the words you're after. Words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Capture the big idea as well as the smallest details 🔹 Spark the imagination 🔸 Bring your latest projects to life 🔹 Win hearts 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... And so much more. Because when you use just the right words, you can make (almost) anything happen. ⭐"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're getting the essential words you're after at a rate that's realistic and fair for both of us. ⭐"Thank you for your collaboration, Andrew, your work has been invaluable to us." Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer. Clients included the National Trust, and I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, projects, and services to life. ⭐"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Awards Entries - architectural, housebuilding, landscape... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as humanising soulless AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Property Brochures - capturing the stories and emotions a home can reveal ✅ Taglines, Straplines, and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ⭐"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. I'd love the opportunity to work with you. So, for captivating, enticing, and memorable copy, please get in touch... Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after.

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅ Product Descriptions & Packging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅️ Website Copy Audits ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT)

I help organisations get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. 👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and AI search consultancy backed by 15 years of industry experience. My work sits where search strategy, website structure, technical signals and copywriting meet. Most organisations split search strategy and copy into two separate jobs. AI search punishes that split. I operate as a search strategist who writes the copy, because you cannot separate how an algorithm evaluates a page from the language on it. AI tools recommend whoever they can verify. If your site does not explain who you are, why you are credible, and what your work proves, the model has no reason to choose you. I handle both sides of that equation because I believe the strategy and the copy need to come from the same redhead. Services Project work 🔎 Diagnostic Audit: A plain-English health check of your technical base. I isolate your top structural issues, rank them by institutional or commercial impact, and show you what to fix, what to ignore, and what to do next. 🎯 Search Optimisation: Structural restructuring for sites where search engines and LLMs are misunderstanding what your organisation sells or stands for. This covers metadata, user intent, page architecture and the verification layer that helps AI models cite your expertise safely. 🔬 AI Content Remediation: A structural rescue for pages losing visibility after scaling with generative AI. I rehabilitate up to 10 priority pages by checking factual claims against primary sources, removing formulaic AI patterns, and rebuilding the schema underneath. 🪐 Safe Site Migration: Support for platform moves where organic visibility cannot be treated as an afterthought. I map the content, protect the search architecture, deploy schema, and stay involved after launch so a prettier website does not quietly lose the traffic or donor interest that sustains it. Monthly retainers 🔧 Technical Oversight: For organisations that need continuous diagnostic tracking rather than content execution. Includes monthly technical health checks, schema validation, and a clear priority list for your internal team. 📅 Strategic Advisory: For teams with internal writers or developers who need senior search direction. Includes monthly technical auditing, AI visibility monitoring, and practical guidance on what your team should execute next. 🛡️ Full Search Partnership: For established regional brands where search is a primary revenue or visibility driver. Covers technical health monitoring, local visibility updates, content building, competitor tracking, and ongoing search improvement. ⚖️ Regulated Search Partnership: For healthcare, financial, heritage, and conservation organisations where accuracy is not optional. This work is held to stricter YMYL standards, with named-entity schema, factual source checking, and a defensible audit trail behind the recommendations to mitigate public and funder risk. Who I work with Private healthcare brands that need accurate, careful and commercially useful content in a high-trust sector. Heritage, conservation, and values-led organisations that face a sceptical public, a scrutinised funding environment, and AI tools that require clean proof of authority. Professional services firms that want clearer service pages, stronger credibility signals and better visibility for high-intent searches. SEO, content and marketing teams that already have the ideas in place and need a detail-oriented specialist to make the strategy readable, structured and defensible. How I think about AI search Most of what people sell as AEO or GEO is legacy SEO architecture operating under a new name: clear writing, sensible page structure, real authorship, structured data, trust signals and evidence that can be verified. The genuinely new work happens where AI models choose what to quote, what to ignore and what to trust. That is where the verification layer matters. The winners of the AI boom will not always have the biggest SEO budgets. They will have pages that are easy for a machine to read, easy for a human to trust, and difficult for a model to doubt. Experience I have spent 15 years working with search engines, websites and algorithms. I started in PPC in 2011, moved into SEO and copywriting, spent four years in-house, and have spent the past six years freelancing directly with businesses, trusts, and alongside agencies. Brands I have worked with include Microsoft, Alexa, Audible, The Very Group, Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic and Tommee Tippee. Since 2025, I have completed ECTS-accredited courses in elements of AI, AI and law, and AI ethics through the University of Helsinki and Lund University. That shapes how I approach AI search work for clients in regulated and public-facing sectors. Based in Liverpool, working across the UK 📍 I'm based in Woolton, South Liverpool. If you're in Cheshire and prefer a freelancer who lives closer than half of Manchester does, you're in the right place. Everything else is on my website 🌐 www.copperwords.com 📧 miriam@copperwords.com

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. I'm also the co-founder of anti-AI human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Get in touch with me today at emily@haddingtoncreative.com

Seasoned website/SEO copywriter with first-hand experience of optimising content for AI search, learned from working with big-name brands and seeing how they're adapting to this new reality. 📧 Email me 📱 WhatsApp me (my business number) With niche expertise gained from collaborating with large companies like Expedia and Hilton, I can help you become more visible and citable online. I do this by optimising, updating and restructuring your existing content and creating new pieces backed up by data. Team up with me and you can expect realistic, down-to-earth advice without all the usual hype that surrounds AI. Here's what I can do for you: Services Content strategy 🔍 Website & content audits: Find out why AI isn't recommending your business and get a clear step-by-step report for how to become more visible online. 📊 Data-backed content strategies: Never get stuck for ideas again. I'll give you a detailed plan for what to put on your website and post on your LinkedIn, based on the search data. 🧠 Pick my brains: A one-hour call in which I share with you what I've learned about answer engine optimisation (AEO) and generative engine optimisation (GEO), with practical and realistic advice. Content and copywriting 🌐 Websites: Clear, concise and technically-sound website copy that's easy to read for both humans and algorithms, all written in a conversational yet professional style. ✍️ Blogs, articles & feature pieces: Original and authoritative comparison, how-tos and Q&A guides that answer the queries your users punch into AI-powered search engines. Ideal for your website and social media. I offer all-human, hybrid or AI copywriting services, with pricing to match. Optimisation 🔄 Content updates: Breathe some fresh air into your existing web pages and blog posts, and optimise the structure for AI search bots. Content recency and freshness is one of the biggest trust signals for AI search. ⚙️ WordPress website tweaks: Make your website readable to Google and AI search tools with technical updates to your pages and backend. There are certain style elements (CSS codes) that AI can't read. 📈 Ongoing tracking: Know what content is pulling its weight and what's slacking off. Monthly tracking of your AI search visibility, so you can publish more of what works and stay visible in ChatGPT and Google AI. Automation 🤖 AI content system and workflow development: Cut content creation time from hours to minutes. I design writing processes, build skill files, train models on your tone of voice, and QA the output. You'll then be able to DIY content that sounds like you and requires little-to-no editing. 🧑‍🏫 AI user training: Stop going round in circles and getting generic, samey output from Claude and ChatGPT. I'll teach you all my tricks, shortcuts and hacks to create human-sounding copy with AI - learned from wrangling with our robot friends every day as a fulltime copywriter since late 2022. Who I write for → Small business owners who don't have the time, know-how or will to create content for visibility and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want a savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated AEO/GEO copywriter who follows the briefs and always delivers on time. Over the years, I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more Testimonials Ready to get ahead of the AI search curve? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

“Working with Julian is a breeze.” "Thanks for your brilliant thinking Julian" “He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology” Hi, I'm Julian (or Jules). I run a brand voice, copy and creative studio. Founders and marketers have way too much on their plates right now. You might feel it's hard to show up everywhere, all the time, and prove ROI to the business. I'm here to help. Together, we can create: - A brand voice that's distinctive and uniquely you. - Websites that articulate your voice and personality, as well as lead to conversion. - Messaging that sings, from every platform. - Webinars, demos,courses - all booked through better converting landing pages and emails. - Creative social-first campaigns that feel personal and inspire action. Want to work together? My favourite types of projects are: 🔊Brand voice & messaging I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry. 💡Creative campaigns I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo. 💰Conversion copywriting I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads. My clients include: B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few. B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few. Got a business problem you’re trying to crack? Book a call and let’s talk: https://calendly.com/hello-abelwords/book-a-30-minute-call Some recent feedback and recommendations:

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

I help brands find common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a time to chat, please get in touch: ed@edprichard.com Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW