UK Copywriters Directory - UX copywriting

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅️ Communications & Content Plan ✅ Product Descriptions & Packaging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts ✅️ Website Copy Audits 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT - Monday to Friday)

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. I'm also the co-founder of pro-human human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies across a wide range of sectors, from technology to training, healthcare, and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity and brand copywriting studio for challenger brands. We've been writing copy for challenger brands for over a decade. Homepages, campaigns, product copy, email, pitch decks… the lot. And while we still write a lot of copy, AI has changed the game. We know that your biggest pain point now isn't "who can write this for us?", it's "why does AI make our copy suck?!". That's why most of our time nowadays goes into helping brands figure out their verbal identity. What they sound like, why it keeps drifting, and how to fix it so their whole team (and their AI tools) can write consistently on-brand copy every single time. That usually looks like one of three things: ✅ We write the copy for you, sprints of 1 to 4 weeks, heads down, everything done ✅ We build your voice system — strategy, guidelines, messaging frameworks, the works ✅ We build an AI copybot trained on all the nuances and quirks of your brand voice (Most of the time, it's a mix of all three.) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but the copy isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Specialist travel copywriter who helps brands go from invisible to visible in AI search. Unlike other professionals who have an SEO, marketing or editorial background, my entire career (15 years) has been in travel. Few people understand the industry and different customer types like I do, and this allows me to create high-impact content that surfaces your brand online. How do I help? Well, I strategize, create and optimize content that answers the very questions your potential clients are asking online. Because if there's one topic people research and ask questions about, it's travel. ❓ "What's the best tour operator for Patagonia?" ❓ "What luxury hotels have a rooftop pool in Lisbon?" ❓ "What are some less touristy places in Japan?" And in the new age of online search, you now have a real opportunity to show up in these answers when legacy search engines may never surface you. I help you get there. Who I work with: 🏨 Hotels 🌍 DMCs 🧭 Specialist tour operators 💻 OTAs 🧳 Independent travel agents 🏢 TMCs 📍 DMOs / tourist boards ✈️ Airlines ✨ Luxury travel brands I work alongside content marketing teams and specialist content agencies, as well as directly with founders at smaller businesses. My process: 1️⃣ Search data analysis: evaluating where you show up, where you don't 2️⃣ Question mapping: designing the exact questions your ideal clients are asking 3️⃣ Competitor research: seeing who's winning the queries you want 4️⃣ Content plans: plotting what to build, and in what order 5️⃣ New content writing: creating pages that read like a human wrote them 6️⃣ Existing content optimisation: fixing what you've already got 7️⃣ Ongoing monitoring: tracking visibility as competitor content evolves 8️⃣ Authority building: spreading your content beyond your website onto different channels Why me: I've worked on SEO/AEO/GEO content for big names like Expedia and Trip.com, and for small operators too. Before going into marketing, I spent 10 years selling travel. That means I know the questions your customers ask, because I used to answer them every day for decades. That's what makes the strategy work. Unlike generic AEO/GEO specialist, I'm not guessing at intent, I've lived it. Testimonials Ready to go? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

More of a copyeditor than a copywriter. Good at taking complex subjects and breaking them down for any audience level. I can teach pretty much anything to anyone. Varied background, started in STEM, worked in hospitality for a while, and now in adtech. Currently working in adtech, editing e-learning courses for an international audience. Creating and maintaining our company style guide and developing our TOV.

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and AI search consultancy backed by 15 years of industry experience. I help organisations get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. My work sits where search strategy, website structure, technical signals and copywriting meet. Specialising strictly in high-stakes sectors, i.e. private healthcare, financial services, and values-led organisations in heritage and conservation. Backed by 15 years of industry experience, I focus on LLM SEO and Generative Engine Optimisation (GEO) to ensure your organisation gets found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. 🩺 For medical and finance clients, my work means adhering to Google’s strict YMYL thresholds. 🌳 For heritage and conservation trusts, it means satisfying intense public, regulatory, and funder scrutiny. In these spaces, data accuracy is paramount; generic SEO advice costs you institutional trust before it costs you traffic. Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. I handle both because an algorithm evaluates a page based on the language on it. I fix the verification layer with clear page structure, trust signals, and copy a model can quote without wobbling. How I work with organisations: Project work ⚙️ The Diagnostic Audit · £395: A plain-English technical health check isolating your top three structural visibility issues ranked by commercial impact. Every partnership begins here. If you commission a full project package within 30 days, this fee is fully deducted from your project total. 🦔 The Heritage & Conservation Verification Package · £1,450: Designed for regional charities and environmental organisations rich in data but invisible to AI search. This package covers Wikidata entity mapping, converting legacy PDFs into crawlable HTML resource hubs, and custom schema architecture to close the verification gap. 🛟 The Healthcare & Financial Services E-E-A-T Package · £1,850: Tailored for private clinics and platforms needing to protect visibility under Google's strict YMYL standards. Includes authority content alignment, specialist schema deployment, and factual primary-source verification to prevent AI hallucinations. 🌐 Safe Site Migration & Rebranding · £2,650: Technical protection for organisations moving platforms or rebranding. Includes full content mapping, URL routing, and six weeks of post-launch technical tracking via Google Search Console to protect your hard-earned organic baseline. Ongoing strategic retainers 🔧 Technical Oversight · £450 / month: For organisations with internal writers requiring continuous diagnostic tracking rather than content execution. Includes monthly health checks, schema validation, and priority task lists. 📅 Strategic Advisory · £650 / month: For growing teams with internal developers or managers needing senior technical steering. Includes monthly technical auditing and AI visibility monitoring. 🤖 Regulated Search Partnership · From £1,700 / month: For healthcare, financial practices, and conservation trusts answering to formal, public, or funder scrutiny. Covers expert named-entity schema builds, factual source checking, and a fully defensible compliance trail to mitigate institutional risk. How I think about AI search Most of what people sell as AEO or GEO is legacy SEO architecture operating under a new name: clear writing, sensible page structure, real authorship, structured data, and trust signals. True optimization happens where AI models choose what to quote and what to trust. That is where the technical verification layer becomes critical. The winners of the AI search transition won't be those with the biggest budgets. They will have pages that are easy for a machine to read and difficult for a model to doubt. Experience I have spent 15 years working with search engines, websites and algorithms. I started in PPC in 2011, moved into SEO and copywriting, spent four years in-house, and have spent the past six years freelancing directly with businesses, trusts, and alongside agencies. Brands I have worked with include Microsoft, Alexa, Audible, The Very Group, Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic and Tommee Tippee. Since 2025, I have completed ECTS-accredited courses in elements of AI, AI and law, and AI ethics through the University of Helsinki and Lund University. This academic grounding shapes how I approach data integrity and compliance for clients in highly scrutinised sectors. Based in Liverpool, working across the UK 📍 I am based in Woolton, South Liverpool. If you are looking for a Northwest specialist who lives closer to the Cheshire boundary than half of Manchester does, you are in the right place. Everything else is on my website 🌐 www.copperwords.com 📧 miriam@copperwords.com 💬 What clients say: "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com