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Copywriters in Croydon

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    Claire Kerr

    B2B IT, tech and software copywriter | Blog posts | Case studies | White papers | Content planning and audits

    B2B copywriter for IT and tech businesses: blogs, case studies, white papers/ebooks. I am a qualified marketing consultant and copywriter, with more than 30 years' experience. I am based in South Croydon, Surrey and work with companies in the UK. I specialise in writing for B2B technology companies, which includes writing about software, hardware, cloud computing, cyber security, SaaS, machine learning, IoT and the like. I have significant experience in supply chain, ERP, CRM, WMS and logistics and transport management software. For many of my clients though, I also write about current trends or business angles that affect their services, meaning I write less technical and more general business/economy and opinion pieces. Businesses tend to hire me for ongoing projects: four blog posts a month, one case study or one white paper per quarter ... that sort of thing. But I am available for one-off pieces too. I mainly write blog posts, case studies, white papers and ebooks, but also write email newsletters, brochures and press releases. As a qualified marketer, I can often take on marketing strategy and planning assignments, including managing website revamps, content strategy, gap analysis and planning - typically for £1m+ businesses. Some copywriting samples can be found at: https://www.clippings.me/clairekerr

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Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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