Producing high-value content for B2B tech companies can be complex, especially when clients have restricted time, budgets, and resources. Disengaged SMEs and unclear briefs only make things more challenging for you and your teams of strategists, writers, and account managers. Constantly fluctuating project volumes don’t help. If you get it wrong... well, you know the risks: project delays, extra costs, and poor campaign outcomes, all of which can damage the reputations of your account managers and the marketers they serve. I can help you solve most of these problems while adding value to your client accounts. A SENIOR B2B WRITER • I specialise in high-value, interview-based assets (but I also create copy for every format across all B2B sectors). • My 30-year career includes roles as a business journalist, head of content, and senior copywriter. • I’ve written for big brands including: Advanced, AWS, Cognizant, Deltek, Endava, GlobalLogic, Google, IRIS, IFS, Lenovo, Microsoft, Oracle, Palo Alto Networks, Red Hat, SAP, Snowflake, Symantec, SUSE, Trustpilot, Udemy, and Unit4. VALUE-ADDED SERVICES 1.Planning and ideation: Help with developing content concepts and clarifying briefs by suggesting new ideas, titles, synopses, and outlines. 2.Interview-based copywriting: Gathering fresh input from SMEs for high-value assets like case studies and thought leadership articles. 3.Content atomisation: Spinning out large pieces into smaller formats for different reader preferences and funnel stages. 4.Repurposing and rewriting: Upgrading, refreshing, and merging existing assets (sometimes with extra info). 5.Messaging frameworks: Generating concise, useful, quick-start brand statements for rapid content creation. POWERFUL OUTCOMES •Elevate copy quality by using a veteran B2B copywriter. •Improve audience engagement with authoritative, reader-focused content. •Stretch your clients’ budgets by repurposing content. •Win back time for everyone through accelerated production. •Increase stakeholder satisfaction at your agency and your clients’ businesses. “A VALUABLE ASSET” "Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team." - Matt Godfrey, Creative Director, Radix Communications RAISING REPUTATIONS As a senior freelance resource, I can help you create content that adds value to your client accounts and elevates the reputation of your account managers — and the marketers they serve. Thanks for reading. What would you like to do next? •Schedule an introductory call. •Ask me to review a brief. •Request an estimate. I look forward to hearing from you.