Copywriters in South Croydon

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  • PRO
    B2B copywriter for IT and tech businesses: blogs, case studies, white papers/ebooks. I am a qualified marketing consultant and copywriter, with more than 30 years' experience. I am based in South Croydon, Surrey and work with companies in the UK. I specialise in writing for B2B technology companies, which includes writing about software, hardware, cloud computing, cyber security, SaaS, machine learning, IoT and the like. I have significant experience in supply chain, ERP, CRM, WMS and logistics and transport management software. For many of my clients though, I also write about current trends or business angles that affect their services, meaning I write less technical and more general business/economy and opinion pieces. Businesses tend to hire me for ongoing projects: four blog posts a month, one case study or one white paper per quarter ... that sort of thing. But I am available for one-off pieces too. I mainly write blog posts, case studies, white papers and ebooks, but also write email newsletters, brochures and press releases. As a qualified marketer, I can often take on marketing strategy and planning assignments, including managing website revamps, content strategy, gap analysis and planning - typically for £1m+ businesses. Some copywriting samples can be found at: https://www.clippings.me/clairekerr

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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