UK Copywriters Directory
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Communicating your message and connecting with your audience through storytelling; that’s my promise as your freelance copywriter. Working predominantly with B2C brands that support sustainable practices, have a unique offering and don’t take themselves too seriously; I freelance for businesses I can champion. In fact, I was first introduced to many of my clients as their customer. I have a decade’s copywriting experience, underpinned by six years in journalism. Now freelance with Put In A Good Word, I create content that engages, informs and inspires. I find the angle that makes your business stand out, and deliver copy that supports SEO, generates sales and secures media mentions. Home is Cheshire, and sometimes Pembrokeshire. And when I’m not writing you’ll find me parenting, gardening and swimming. Testimonials: "I would recommend Sarah at Put In A Good Word to anyone who has a requirement for written communication in some form or another. She is a talented and diligent individual who I would trust with any of my copywriting requirements." David Vickers, Owner of DesignCoUK "Sarah has been a huge help to our team and business during our time working together. She is a delight to work with, is proactive, understands our briefs and writes beautiful copy. I wouldn’t hesitate to work with her again." Ceri Foulkes, Content Manager at ITC Travel Group "What truly sets Sarah apart is her excellent communication skills. She possesses a remarkable ability to articulate our organisation's purpose, values, and key messages to our customers while ensuring consistency across different platforms and channels. She excels at crafting compelling narratives and engaging content that resonates with our target audience, leading to increased brand recognition and a strong positive reputation." Jonathan Fell, CEO & Owner of The Ice Cream Farm
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We are a progressive marketing agency. We inspire and empower our clients to make the world a better place. We work with clients that help people live healthy, sustainable, flourishing lives. We design, build and run ‘Difference Engines’ that power their long-term marketing success. We do it with a combination of: - Brand strategy - Signature websites - Expert copywriting - HubSpot consultancy
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I turned freelance in 2022 after many years working in internal comms, writing everything from corporate news articles to leader blogs, HR processes and social media posts. Working for a large financial services provider, I quickly became familiar with the UK pensions and savings environment, plus a wealth of HR/colleague engagement topics including recruitment, reward, wellbeing, and diversity, equity and inclusion. Previously I worked on tone of voice, ensuring a consistent experience for customers across all corporate comms. Oh, and I've also edited dictionaries - so I'm a bit of a word geek. I'm open to all types of work, but I'd particularly love to work with ethical and sustainable brands focused on health and wellbeing, food and drink or parenting and family life. As well as copywriting, I offer copy-editing and French-English translation.
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I've been working in the copywriting and marketing field for over 15 years - in-house, agency-side and freelance. I've written for many businesses in a number of different sectors and on a whole range of different topics. From pharmaceutical processing to construction equipment, engineering software, renewable energy, water treatment and sustainable living, I write words to sell products, generate leads and promote thought leadership. As a CIM-qualified marketer, my strategic marketing experience brings a different edge to copywriting. I'll understand your customers, I'll get right to the core of your products and services and I'll create a message that communicates exactly what you're all about and why your prospects should choose you. Although I work across many different markets, I have particular experience and expertise in the following sectors: Pharmaceutical - including analytics, research and drug development and manufacturing technology Sustainability - including renewable energy, energy efficiency and water purification and treatment Science - particularly biology/ biomedical fields and the chemical industry Education - I am a qualified secondary science teacher Construction - from construction equipment to manufacturing services land management, agriculture and rural affairs Ethical consumerism and related subjects
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“I discovered that my words helped to get 2 million people to register for a massive research study.”

“In the final year of my biochemistry degree… I realised I enjoyed writing more than lab work.”

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”
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