TAG » gender

  1. Good copy/bad copy: how to speak to women

    8 March 2021 by Kirsten Irving

    Kirsten Irving’s advice on how to write advertising copy that women will love.

  2. True equality will take more than a smart suit and a show of confidenceAn aerial shot of a sea shore.

    9 August 2017 by Sarah Russell

    Sarah Russell explains why gender inequality in copywriting isn’t just about women not being confident or speaking up.