TAG » persuasive copywriting

  1. Review: Andy Maslen’s Persuasive Copywriting

    18 June 2015 by Andrew

    Andrew Nattan reviews Andy Maslen’s latest book, which explores the psychology of copywriting.

  2. Persuasive copywriting: how stories, emotions and the brain make decisions for us

    5 May 2015 by

    To persuade somebody, you have to know what they want. And here’s a tip: it’s never what you’re selling.