Andrew Nattan reviews Andy Maslen’s latest book, which explores the psychology of copywriting.
TAGpersuasive copywriting | ProCopywriters | the Alliance of Commercial Writers
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Review: Andy Maslen’s Persuasive Copywriting
18 June 2015 by AndrewCategory: Blog, Book reviewsTags: Andy Maslen, persuasive copywriting, review |
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Persuasive copywriting: how stories, emotions and the brain make decisions for us
5 May 2015 byTo persuade somebody, you have to know what they want. And here’s a tip: it’s never what you’re selling.
Category: Blog, Blog Main Feature, Copywriting techniqueTags: copywriting, emotional selling, persuasive copywriting |
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