Creating a code of conduct is a possible first step in the formalisation of copywriting as a profession. It’s a way to begin conversations about good and bad behaviours. A code helps copywriters and anyone hiring a copywriter to have the same expectations of behaviour. A code can also help us navigate the use of AI tools and set boundaries between humans and machines. A code may also help to prevent people from declaring themselves to be copywriters without any experience or training.

The code may evolve into, or form part of, a future accreditation scheme. An accreditation scheme would be a more involved process of examining an individual’s experience, education, knowledge, skills and aptitude, and then ensuring that those skills and capabilities remain up-to-date.