Draft version 4.0

The Copywriter Code

The Copywriter Code is a community project to define professional standards for copywriters. This is a work-in-progress and we welcome your input.

The Copywriter Code aims to:

reassure clients, employers and stakeholders that copywriters adhere to a defined standard of conduct
distinguish professional copywriters in a crowded market
guide copywriters in a positive direction.

Copywriters displaying the Copywriter Code badge are committed to excellence in every element of their professional life.

The Copywriter Code is a collection of documents that define what it means to be a professional copywriter:

Defines how copywriters behave outwardly in their interactions with peers, professionals and the wider community.

For example, a copywriter should:

Defines how copywriters conduct their profession, the processes we follow, and the ways we ensure quality.

For example, a copywriter should:

Act with professionalism, empathy and understanding in all commercial relationships
Offer transparency around the use of AI
Agree clear project objectives, timescales and deliverables before commencing work

Defines the skills, knowledge, experience and behaviours that copywriters require to excel at their work.

For example, a copywriter should:

Protect client data and assets
Understand the legal frameworks that affect advertising, marketing, data and communications
Maintain client confidentiality

This initiative is organised by ProCopywriters with the support of a committee of independent copywriters. You are invited to comment below

Anyone can apply to join the Copywriter Code Committee. We value a broad range of perspectives and insights from a wide range of commercial writers.

Comments

What do you think about the latest Copywriter Code draft? Do you have any concerns or suggestions regarding this draft version?