AI Copywriting: Advanced AI for Complex Projects

What the team gets from it

The team already uses AI daily. What is missing is a documented way of working that produces the same quality whoever runs it.

• A repeatable process for bigger projects. Breaking multi-part work into stages AI can actually help with.
• Tone held steady across a whole project. Briefing and context techniques that keep voice consistent at scale.
• Quality checks that stand up to scrutiny. Review loops that catch AI mistakes before a client sees them.
• One workflow the whole team can follow, rather than each writer inventing their own.

What comes back to the team afterwards

• A client-ready workflow — A step-by-step process you can hand to your own team.
• A quality-check framework — A repeatable way to catch AI mistakes before clients see them.
• 8 CPD hours — Logged straight to your ProCopywriters CPD record.
• The full recording — A video of the day to keep and rewatch, sent after the course.
• A certificate of completion — For your portfolio or line manager.

Cost and booking

One place costs £399 + £79.80 VAT = £478.80. We can pay by card, or ProCopywriters will raise an invoice and hold the place, with a PO number if needed. Cancellation is free up to 28 days before the course.

Managing the risks of AI use

The course covers disclosure, copyright and confidentiality as they arise in larger projects, and how to document an AI-assisted process so it can be explained to a client or an auditor.

The content maps to the AI competencies in the Copywriter Code’s Competency Framework: prompt management, software skills, humanising content and AI ethics.

About the trainer and ProCopywriters

Tim Tucker is a copywriter, content strategist and trainer. He trains copywriters for the Data & Marketing Association and runs webinars for ProCopywriters. Over 16 years running his own business, he's written and consulted for brands including NatWest, Virgin Media Business, the National Trust, Baillie Gifford and Visit Wales.

ProCopywriters is the UK’s professional body for commercial writers. It publishes the Copywriter Code, a professional standard for the industry, and runs the annual CopyCon conference.