AI Copywriting: Essential Skills

What the team gets from it

Most writers are already using AI tools, often without any shared method. This course replaces trial and error with a process that can be repeated and checked.

• Quicker first drafts on routine work. Headlines, emails, product descriptions and social posts, using prompts built around our own briefs.
• Copy that doesn’t read as AI. A tested editing process for removing generic phrasing and putting brand voice back in.
• Better judgement about when not to use it. Where AI saves time, and where a writer should stay hands-on.
• A workflow that fits how we already work, rather than a new set of tools to learn.

What comes back to the team afterwards

• A working prompt library — Reusable prompts for your own briefs and tone of voice.
• An editing checklist — A repeatable process for turning AI drafts into finished copy.
• 8 CPD hours — Logged straight to your ProCopywriters CPD record.
• The full recording — A video of the day to keep and rewatch, sent after the course.
• A certificate of completion — For your portfolio or line manager.

Cost and booking

One place costs £399 + £79.80 VAT = £478.80. We can pay by card, or ProCopywriters will raise an invoice and hold the place, with a PO number if needed. Cancellation is free up to 28 days before the course.

Managing the risks of AI use

The course covers the questions that tend to land on a manager’s desk: when AI use should be disclosed to clients or readers, where copyright and confidentiality issues arise, and how to talk to stakeholders about it. Attendees leave with a clearer, safer way of working, not just a faster one.

The content maps to the AI competencies in the Copywriter Code’s Competency Framework: prompt management, software skills, humanising content and AI ethics.

About the trainer and ProCopywriters

Tim Tucker is a copywriter, content strategist and trainer. He trains copywriters for the Data & Marketing Association and runs webinars for ProCopywriters. Over 16 years running his own business, he's written and consulted for brands including NatWest, Virgin Media Business, the National Trust, Baillie Gifford and Visit Wales.

ProCopywriters is the UK’s professional body for commercial writers. It publishes the Copywriter Code, a professional standard for the industry, and runs the annual CopyCon conference.