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Online (webinar)

July 2020

Content Strategy: an Introduction

Tim Fidgeon presents an introduction to content strategy. According to Kristina Halvorson (a pioneer in the profession) "Content strategy guides the creation, delivery, and governance of useful, usable content."

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Thursday, 16th JulyTime12:00 pm - 1:00 pm BST

Shoptalk: Content Strategy

Join Leif and Al as they discuss content strategy. You might have questions about how to develop a content strategy, how to use one, or why they can be important when running a business. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.

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Tuesday, 21st JulyTime12:00 pm - 1:00 pm BST

Freelancing Surgery with Sarah Townsend

Join Sarah Townsend for an interactive Q&A focused on freelancing. Sarah has just published 'Survival Skills for Freelancers' so please bring along your questions and we'll challenge Sarah to come up with some answers (and also ask the crowd for their own solutions).  

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Tuesday, 28th JulyTime12:00 pm - 1:00 pm BST

August 2020

How do people read online?

Tim Fidgeon explores the research into how people read online. This session was previously delivered in 2019. For members of ProCopywriters only.

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Thursday, 13th AugustTime12:00 pm - 1:00 pm BST

September 2020

Social media strategy best practices

Tim Fidgeon presents a 40 minute session on social media strategy best practices - with 20 minutes for Q&A. For ProCopywriters members only. You will need to register and use both the GoToWebinar access code and your ProCopywriters password (from your dashboard) to join this session.

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Thursday, 10th SeptemberTime12:00 pm - 1:00 pm BST

Book report: Predictably Irrational by Dan Arely

Join the ProCopywriters book club (reading is optional) as we review Predictably Irrational. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.

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Thursday, 24th SeptemberTime12:00 pm - 1:00 pm BST
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