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Online (webinar)

June 2019

Behavioural Science for Copywriters – the EAST framework

*** For ProCopywriters members only *** In this webinar Richard Shotton, author of The Choice Factory, will discuss how behavioural science can be applied to advertising. He'll take you through the Nudge Unit's EAST framework which provides a simple and effective approach for harnessing the discipline. He'll cover the main principles of EAST (make it easy, attractive, social and timely), discuss some relevant experiments and, most importantly, point out how you can apply the findings to your work.

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Tuesday, 4th JuneTime12:00 pm - 1:00 pm

Creative Thinking – Techniques for Copywriters

Hosted by Tim Fidgeon. Details TBC.

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Tuesday, 25th JuneTime12:00 pm - 1:00 pm

July 2019

Web Analytics – What Do You Need to Know?

Presented by Tim Fidgeon - details TBC.

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Thursday, 4th JulyTime12:00 pm - 1:00 pm

Headline Writing with the Thousand Monkeys Headline Generating Tool

Great headlines are hard to write. At copy agency A Thousand Monkeys, they have a secret weapon in the hunt for the perfect headline: The Fantabulous Thousand Monkey Headline Generator - and they're going to share it with us during this interactive webinar.

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Friday, 5th JulyTime1:00 pm - 2:00 pm

Henneke Duistermaat: Topic TBC

Henneke Duistermaat is a highly regarded writing coach who helps businesses write enchanting words that captivate their readers.

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Thursday, 18th JulyTime4:00 pm - 5:00 pm

September 2019

How Do People Read Online?

Presented by Tim Fidgeon. Details TBC.

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Thursday, 5th SeptemberTime12:00 pm - 1:00 pm

October 2019

Social Media – Guidelines for Copywriters

Presented by Tim Fidgeon. Details TBC.

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Thursday, 17th OctoberTime12:00 pm - 1:00 pm
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