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Online (webinar)

July 2018

The Business of Copywriting

New to freelancing? In this interactive webinar, you’ll get answers to the most common questions asked by startup copywriters, and get the chance to ask your own.

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Thursday, 19th July 2018Time2:00 pm - 3:00 pm BST

September 2018

The Pratfall Effect by Richard Shotton

Learn how to use the pratfall effect to write more powerful copy.

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Tuesday, 25th September 2018Time2:00 pm - 3:00 pm BST

November 2018

Search engine optimisation (SEO)

BrightonSEO organiser Kelvin Newman is joining us to answer your questions on search engine optimisation (SEO).

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Tuesday, 20th November 2018Time2:00 pm - 3:00 pm GMT

January 2019

Lean Content Marketing webinar

Jo Duncan explains how to do more with less: win more clients, save time, and embrace ‘broccoli’ content. Stop spending time on content that doesn’t win you business, and instead use a leaner approach to marketing.

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Thursday, 24th January 2019Time2:00 pm - 3:00 pm GMT

February 2019

Peer Mentoring – an Experimental Webinar

We'll pick a topic, such as rates, and take questions from attendees. You can either type your question or we can unmute you on the webinar so you can speak. And then we'll canvas the group for answers. You can either participate, or just listen.

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Friday, 8th February 2019Time12:00 pm - 1:00 pm GMT

Quality Control for Content

How do you check the quality of your copy? Radix creative director David McGuire shares the quality control process they use with their B2B clients.

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Thursday, 21st February 2019Time2:00 pm - 3:00 pm GMT

March 2019

Persuasion Psychology for Copywriters

Boost your marketing's effectiveness by exploiting the insights of persuasion psychology. We'll discuss the principles and showcase real-life digital examples. You'll also have your chance to discuss any issues of interest with Tim Fidgeon in a Q&A.

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Thursday, 7th March 2019Time2:00 pm - 3:00 pm GMT

Emma Cownley: Freelance Work-Life Balance

Find balance and beat burnout without losing clients or sacrificing revenue. Freelance copywriter, Emma Cownley, shares tips that’ll (probably) change your life.

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Thursday, 21st March 2019Time12:00 pm - 1:00 pm GMT

UX Principles – an Introduction for Copywriters

Presented by Tim Fidgeon - details TBC.

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Tuesday, 26th March 2019Time8:00 am - 5:00 pm GMT

April 2019

Peer Mentoring and Networking

Join us for a one-hour peer-mentoring and networking session. This session will focus on web marketing - and getting more leads from your website. 

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Tuesday, 2nd April 2019Time12:00 pm - 1:00 pm BST

Decision-making and motivation: how do people think?

In this session, we'll explore the psychological research on different styles of decision-making and models of human motivation.

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Thursday, 25th April 2019Time2:00 pm - 3:00 pm BST

May 2019

Email Marketing – an Introduction for Copywriters

Tim Fidgeon returns to present an introduction to email marketing. Details TBC.

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Thursday, 9th May 2019Time12:00 pm - 1:00 pm BST

June 2019

Behavioural Science for Copywriters – the EAST framework

In this webinar Richard Shotton, author of The Choice Factory, will discuss how behavioural science can be applied to advertising.

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Tuesday, 4th June 2019Time12:00 pm - 1:00 pm BST

Creative Thinking – Techniques for Copywriters

Ideas and techniques that might help you to develop a new idea or perspective for your copywriting.

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Tuesday, 25th June 2019Time12:00 pm - 1:00 pm BST

July 2019

Headline Writing with the Thousand Monkeys Headline Generating Tool

Great headlines are hard to write. At copy agency A Thousand Monkeys, they have a secret weapon in the hunt for the perfect headline: The Fantabulous Thousand Monkey Headline Generator - and they're going to share it with us during this interactive webinar. Click 'Visit Site' to register for this webinar.

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Wednesday, 3rd July 2019Time1:00 pm - 2:00 pm BST

Web Analytics – What Do You Need to Know?

Presented by Tim Fidgeon - details TBC.

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Thursday, 4th July 2019Time12:00 pm - 1:00 pm BST

7 Critical Copywriting Techniques Every Marketer Must Know

Henneke is an irreverent writing coach on a mission to stamp out gobbledygook. She helps business owners find their voice, so they can share their ideas with gusto, write more persuasive copy and sell more.

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Thursday, 18th July 2019Time4:00 pm - 5:00 pm BST

August 2019

User Experience (UX) principles – webinar

Tim Fidgeon presents an introduction to user experience - ideal for any copywriters who write for websites.

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Wednesday, 7th August 2019Time12:00 pm - 1:00 pm BST

September 2019

How Do People Read Online?

Presented by Tim Fidgeon. Details TBC.

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Thursday, 5th September 2019Time12:00 pm - 1:00 pm BST

October 2019

Social Media – Guidelines for Copywriters

Presented by Tim Fidgeon. Details TBC.

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Thursday, 17th October 2019Time12:00 pm - 1:00 pm BST

November 2019

How do people read online? Part 2

Tim Fidgeon presents the second half of his presentation on the data behind how people read online.

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Monday, 18th November 2019Time12:00 pm - 1:00 pm GMT

December 2019

Introduction to UX for copywriters – part 2

Finishing the webinar from August - Tim Fidgeon explores the practice of user experience (UX).

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Wednesday, 4th December 2019Time12:00 pm - 1:00 pm GMT

January 2020

What is blockchain (and what does it mean for me)?

Tim Fidgeon explores the blockchain technology (which underpins cryptocurrencies like Bitcoin) and considers how it might be relevant to copywriters (beyond a need to write about it for clients).

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Wednesday, 15th January 2020Time12:00 pm - 1:00 pm GMT

Book report: Skin in the Game by Nassim Nicholas Taleb

Join Tim Fidgeon for a run-down of Skin in the Game by Nassim Nicholas Taleb - and the first session of the ProCopywriters book club. *This webinar is only for members of ProCopywriters.

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Wednesday, 22nd January 2020Time12:00 pm - 1:00 pm GMT

Shoptalk and Scuttlebutt

Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers. For ProCopywriters members only - make sure you get the password from your dashboard.

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Tuesday, 28th January 2020Time12:00 pm - 1:00 pm GMT

February 2020

Agile project methodology – an introduction

Tim Fidgeon explores the basics of the agile project methodology - an approach to completing projects that focuses on delivering requirements regularly - rather than waiting until the end to deliver a complete product. This webinar is only for ProCopywriters members.

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Tuesday, 11th February 2020Time12:00 pm - 1:00 pm GMT

Shoptalk: Finding New Clients

Join Leif and Al as they discuss finding new clients - and life in general. You might have questions about finding different clients or more clients - or maybe you have questions about positioning or marketing channels. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers. For ProCopywriters members only.

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Thursday, 27th February 2020Time12:00 pm - 1:00 pm GMT

March 2020

Search engine optimisation – best practices

Join Tim Fidgeon for an overview of how you can make your copy more search-engine friendly. Only for members of ProCopywriters.

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Thursday, 5th March 2020Time12:00 pm - 1:00 pm GMT

Copy Clinic (interactive group workshop)

Lorraine Forrest-Turner is joining us to answer your questions about all things copywriting. This session will invite audience participation - so you can join in and offer your own solutions if you like. Or you can just sit back and listen to a lively copy discussion. Free for all.

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Friday, 6th March 2020Time12:00 pm - 1:00 pm GMT

Search engine optimisation (SEO) best practices

Consultant and trainer Tim Fidgeon presents this session on search engine optimisation (SEO) best practices. This is a second attempt at the webinar we had to abort because of technical issues.

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Wednesday, 18th March 2020Time12:00 pm - 1:00 pm GMT

Shoptalk: Understanding Your Target Audience

Join Leif and Al as they discuss understanding your target audience - and life in general. You might have questions about how can you get in the mind of the customer - or how you can bring these insights into your copy. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers. Note: this session is only for members of ProCopywriters. You will need the password from…

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Wednesday, 25th March 2020Time12:00 pm - 1:00 pm GMT

April 2020

Shoptalk: Writing for the Web

Join Leif and Al as they discuss writing for the web - and life in general. You might have questions about structuring web content, engaging audiences online, managing projects or navigating SEO. Whether you want to contribute, ask questions, or just listen, you're invited to a friendly, informal peer-support group for all kinds of commercial writers with all levels of experience.

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Thursday, 2nd April 2020Time12:00 pm - 1:00 pm BST

Copy Clinic with Katherine Wildman

The Copy Clinic is a place to bring your copy problems. We'll then work together to find solutions. Everyone is welcome.

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Thursday, 9th April 2020Time12:00 pm - 1:00 pm BST

Publess Quiz

Join us for a pub quiz without the pub. Copywriter Karen Noble will be co-hosting. 

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Wednesday, 15th April 2020Time8:30 pm - 9:30 pm BST

May 2020

Shoptalk: Naming Brands and Products

Join Leif and Al as they discuss the fine art of naming products, brands, services and other things for clients - and life in general. You might have questions about where to draw inspiration, how to generate ideas or how to nudge your creativity in new directions. Whether you want to contribute, ask questions, or just listen, you're invited to a friendly, informal peer-support group for all kinds of commercial writers with all levels of experience.

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Wednesday, 6th May 2020Time12:00 pm - 1:00 pm BST

Confident freelancing in a crisis – Q&A

Join Jackie Barrie and Leif Kendall for an interactive discussion about surviving a crisis as a freelancer.

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Tuesday, 19th May 2020Time12:00 pm - 1:00 pm BST

What is… Internet of Things (and what does it mean to me)?

Tim Fidgeon discusses the Internet of Things and the implications for copywriters. The IoT includes all web-connected devices like smart speakers, security cameras - and even web-connected fridges. Only for members of ProCopywriters.

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Monday, 25th May 2020Time12:00 pm - 1:00 pm BST

June 2020

Book report: The Attention Merchants by Tim Wu

Join the ProCopywriters book club as Tim Fidgeon presents a summary of The Attention Merchants by Tim Wu. Reading the book is optional but we'd love to hear your thoughts on the book.

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Monday, 1st June 2020Time12:00 pm - 1:00 pm BST

Shoptalk: Building Your Creative Life

Join Leif and Al as they discuss building your creative life. You might have questions about finding different clients or more clients - or maybe you have questions about positioning or marketing channels. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.

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Tuesday, 9th June 2020Time12:00 pm - 1:00 pm BST

Mobile design principles

What are the guiding principles behind designing content and experiences for smaller screens and mobile audiences? Tim Fidgeon explores the basics. Only for members of ProCopywriters.

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Tuesday, 30th June 2020Time12:00 pm - 1:00 pm BST

July 2020

Personalisation best practices for copywriters

How can personalisation make your marketing more powerful? Professional trainer Tim Fidgeon discusses personalisation strategies. This webinar is only for members of ProCopywriters. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.

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Thursday, 9th July 2020Time12:00 pm - 1:00 pm BST

Content Strategy: an Introduction

Tim Fidgeon presents an introduction to content strategy. According to Kristina Halvorson (a pioneer in the profession) "Content strategy guides the creation, delivery, and governance of useful, usable content."

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Thursday, 16th July 2020Time12:00 pm - 1:00 pm BST

Shoptalk: Content Strategy

Join Leif and Al as they discuss content strategy. You might have questions about how to develop a content strategy, how to use one, or why they can be important when running a business. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.

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Tuesday, 21st July 2020Time12:00 pm - 1:00 pm BST

Freelancing Surgery with Sarah Townsend

Join Sarah Townsend for an interactive Q&A focused on freelancing.

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Tuesday, 28th July 2020Time12:00 pm - 1:00 pm BST

August 2020

How do people read online?

Tim Fidgeon explores the research into how people read online. This session was previously delivered in 2019. For members of ProCopywriters only.

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Thursday, 13th August 2020Time12:00 pm - 1:00 pm BST

September 2020

Portfolio Clinic – CopyCon Satellite Session

How is your portfolio looking? Join us for a constructive review of professional portfolios.

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Monday, 28th September 2020Time8:00 pm - 9:00 pm BST

Digital Diagnostic – CopyCon Satellite Session

A chance to explore why a digital campaign or marketing tactic isn't working as expected. Join Gill Andrews and Eddie Shleyner to get technical.

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Wednesday, 30th September 2020Time8:00 pm - 9:00 pm BST

October 2020

Campaign Autopsy – CopyCon Satellite Session

A chance to analyse campaigns that didn't go according to plan. Submit a campaign to be discussed, or join as a participant.

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Friday, 2nd October 2020Time8:00 pm - 9:00 pm BST

Freelancing Fabulously – CopyCon Satellite Session

How do you survive the apocalyptic conditions of 2020 and turn your freelance status into your biggest asset? Join us as we search for answers.

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Monday, 5th October 2020Time8:00 pm - 9:00 pm BST

November 2020

Facebook Ads – an Introduction

Learn the basics of effective Facebook advertising so you get results. Hosted by Francesca Irving.

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Tuesday, 24th November 2020Time12:00 pm - 1:00 pm GMT

December 2020

Boost SEO with Content Pillars

Learn how to develop content pillars that make content ideation easier and improve your Google rankings. With plenty of opportunity to ask questions, discuss approaches and speak with peers, this session is ideal for those who want to improve their SEO copywriting skills.

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Tuesday, 8th December 2020Time12:00 pm - 1:00 pm GMT

January 2021

From Freelance Copywriter to Agency

Want to build an agency? We've got three copy agency leaders to join us for an hour to answer your questions.

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Wednesday, 13th JanuaryTime12:00 pm - 1:00 pm GMT

February 2021

PPC and SEO overview

Francesca Irving of Lunax Digital returns to give an introduction to pay-per-click (PPC) advertising and search engine optimisation (SEO). 

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Friday, 12th FebruaryTime12:00 pm - 1:00 pm GMT

Create a Social Media Strategy

Francesca Irving, consultant and trainer at Lunax Digital, returns to talk about social media strategy - and how you can create a plan for your own social media marketing. 

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Friday, 26th FebruaryTime12:00 pm - 1:00 pm GMT

March 2021

Instagram for Business (How to Get Leads and Sales)

Francesca Irving presents an introduction to using Instagram to support your business - or to help your clients get more value from their Instagram marketing. 

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Friday, 5th MarchTime12:00 pm - 1:00 pm GMT

April 2021

Keyword Research for SEO

Sarah Tamsin presents this 1-hour session on how to conduct keyword research for search engine optimisation (SEO).

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Thursday, 1st AprilTime12:00 pm - 1:00 pm BST

Twitter for Business (How to Get Leads and Sales)

Francesca Irving presents this introduction to using Twitter to generate leads and sales. 

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Friday, 23rd AprilTime12:00 pm - 1:00 pm BST

May 2021

Facebook for Business (How to Get Leads and Sales)

Francesca Irving (Lunax Digital) presents this 1-hour interactive introduction to using Facebook to deliver leads and sales for your business.

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Friday, 7th MayTime12:00 pm - 1:00 pm BST

June 2021

Ask the Copywriter: Francesca Catanuso

This new series is a chance for you to ask questions of your copywriting peers. The star of this session is Francesca Catanuso, the 2-time Copywriting Conference veteran who is a Senior UX Copywriter at Booking.com - currently preparing for a move to Spotify.

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Wednesday, 9th JuneTime12:00 pm - 1:00 pm BST

Before Copywriting – with Andrew Boulton

B.C. – before copywriting (Why the real creative work happens before you pick up a pencil)  Too often, when the brief is delivered it’s a like a pistol has gone off – and everyone scrambles back to their desk as quickly as they can to start writing, or typing, or somehow hurling words at the page. But what if the best way to write great copy was to start by writing absolutely nothing at all? In this session, Andrew Boulton – author…

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Wednesday, 23rd JuneTime12:00 pm - 1:00 pm BST

July 2021

Ask the Copywriter: André Spiteri

Next up: a chance to hear from freelance copywriter André Spiteri. These sessions are designed to give you a window into a copywriter's world. Free for everyone.

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Tuesday, 13th JulyTime12:00 pm - 1:00 pm BST

Ask the Copywriter: Diane Wiredu

Join us for a chat with copywriter Diane Wiredu. If you've got questions about copywriting, managing clients or freelancing, pop along to this free 1-hour open discussion. You can ask questions, join in the discussion, or just sit back and listen. Diane Wiredu on Twitter

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Tuesday, 27th JulyTime12:00 pm - 1:00 pm BST

Pitching and Pricing Like a Pro

Catherine Jones of Clean Slate Copy presents this session on effective pricing and pitching. 

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Thursday, 29th JulyTime12:00 pm - 1:00 pm BST

August 2021

How to build a career in B2B copywriting

If you're a talented writer who enjoys niche and nerdy subjects, B2B copywriting is one of the rare ways that you can make a good living while writing full time (and learning about lots of weird and wonderful subjects along the way). But how do you get into it, what skills do you need, and (most importantly) what is the job really like? In this short, live interview, Senior Copywriter Katy Eddy will chart her journey in B2B content writing…

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Monday, 9th AugustTime4:00 pm - 5:00 pm BST

October 2021

Tone of Voice: Define and Apply a Distinctive Voice

Following his sell-out training last year, we asked Nick Parker to re-run his tone of voice training.

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Tuesday, 12th OctoberTime10:00 am - 4:00 pm BST

Freelancing Fabulously

Join us for a conversation about freelancing. Bring your questions, answers, ideas and interests as we discuss finding work, keeping clients, staying sane and building your brand. We're delighted to be joined by Sarah Townsend, Bizzy Coy and Ed Goodman for this interactive Q&A session.

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Wednesday, 20th OctoberTime8:00 pm - 9:00 pm BST
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