Munizha Ahmad-Cooke

Munizha Ahmad-Cooke1. Why did you choose a career in copywriting and how did you get into it?

I have had a range of occupations – in academia, publishing, politics and the charity sector. Not being able to settle for one, I realised it was the writing at the core of them all, in all its variety, that drove me.

As I approached the end of a temporary contract three years ago, I finally felt ready to set up on my own.

2. What work are you most proud of?

A stakeholder report for a national charity. It was a meaty, satisfying project.

3. What piece of copy do you really wish you’d written?

‘Everybody needs a place to think’ – the BBC4 slogan on the benches along London’s South Bank.

4. What do you do if you hit a bit of writer’s block?

Step away from the keyboard. A short walk to the shop (in quest of chocolate) usually helps.

5. What are your favourite and least favourite writing-related tasks?

I enjoy the research stage – every job takes you somewhere new. I used to agonise over quoting for jobs, but it is getting easier.

6. Any copywriting pet hates?

Unnecessary wordiness.

7. What’s the best piece of career advice you’ve been given?

Tell everyone you know what you do. I have got jobs through chats in the school playground.

8. What advice would you give to people starting out on a copywriting career?

Don’t undervalue what your skills are worth.

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