“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”

“I love seeing my work out in the world. Knowing my work was being seen by some of its 300,000 followers and seeing them engage with it, was a great feeling”

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

“Find out what you like writing about and go all-in.”