Explore ideas for adapting your copywriting skills to create effective scripts for videos, podcasts, and other audio and visual content. Discover what works to captivate listeners’ and viewers’ attention and what keeps them engaged. 

Our new series aimed at marketers who want to learn copywriting skills, as well as copywriters interested in foundational skills. This session delves into the psychological principles behind persuasive writing, to help marketers understand why certain messages resonate.

Learn tips on how to define, document, and implement a consistent and compelling brand voice. Discover what you need to ensure your content resonates with your target audience across all communication channels.

Our new series aimed at marketers who want to learn copywriting skills, as well as copywriters interested in foundational skills. A practical session focusing on easy, actionable improvements marketers can make to their copy for better performance, such as tips on improving headlines, calls-to-action, or formatting for readability.

Tim Tucker presents an introduction to the key legislation impacting marketers. This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.

Our new series aimed at marketers who want to learn copywriting skills, as well as copywriters interested in foundational skills. This session aims to give marketers insights into how to collaborate with copywriters. This includes effective briefing, what makes copy work, and how to give constructive feedback.

Our new series aimed at marketers who want to learn copywriting skills, as well as copywriters interested in foundational skills. Focusing on the basics of SEO writing, this session covers how to balance keyword optimisation with persuasive language.