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January 2020

What is blockchain (and what does it mean for me)?

Tim Fidgeon explores the blockchain technology (which underpins cryptocurrencies like Bitcoin) and considers how it might be relevant to copywriters (beyond a need to write about it for clients).

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Wednesday, 15th January 2020Time12:00 pm - 1:00 pm GMT

Book report: Skin in the Game by Nassim Nicholas Taleb

Join Tim Fidgeon for a run-down of Skin in the Game by Nassim Nicholas Taleb - and the first session of the ProCopywriters book club. *This webinar is only for members of ProCopywriters.

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Wednesday, 22nd January 2020Time12:00 pm - 1:00 pm GMT

February 2020

Behavioural Insights Workshop

This one-day course will get inside readers' heads and look at what makes them tick, how heuristics and cognitive biases affect their decision-making, and how you can apply those insights to make your copy more persuasive.

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Friday, 7th February 2020Time9:00 am - 4:45 pm GMT
citizenM Tower of London hotel, 40 Trinity Square
London, EC3N 4DJ
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Agile project methodology – an introduction

Tim Fidgeon explores the basics of the agile project methodology - an approach to completing projects that focuses on delivering requirements regularly - rather than waiting until the end to deliver a complete product. This webinar is only for ProCopywriters members.

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Tuesday, 11th February 2020Time12:00 pm - 1:00 pm GMT

March 2020

Search engine optimisation – best practices

Join Tim Fidgeon for an overview of how you can make your copy more search-engine friendly. Only for members of ProCopywriters.

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Thursday, 12th March 2020Time12:00 pm - 1:00 pm GMT

Book report: Mistakes Were Made (But Not By Me) – Carol Tavris

Tim Fidgeon presents a summary of this book - and invites questions and discussions from attendees. Please read the book if you can - but reading is completely optional.

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Thursday, 19th March 2020Time12:00 pm - 1:00 pm GMT

April 2020

Creative thinking – hints and tips

Professional trainer and UX consultant Tim Fidgeon shares some strategies for thinking creatively. 

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Thursday, 23rd April 2020Time12:00 pm - 1:00 pm BST

May 2020

What is… Internet of Things (and what does it mean to me)?

Tim Fidgeon discusses the Internet of Things and the implications for copywriters. The IoT includes all web-connected devices like smart speakers, security cameras - and even web-connected fridges. Only for members of ProCopywriters.

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Thursday, 14th May 2020Time12:00 pm - 1:00 pm BST

Book report: The Attention Merchants by Tim Wu

Join the ProCopywriters book club as Tim Fidgeon presents a summary of The Attention Merchants by Tim Wu. Reading the book is optional but we'd love to hear your thoughts on the book.

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Thursday, 21st May 2020Time12:00 pm - 1:00 pm BST

June 2020

Book report: The 48 Laws of Power by Robert Green

Join the ProCopywriters book club (reading is optional) as we review a book called the 'psychopath's Bible' for its blunt depiction of the forces that make the world turn.

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Tuesday, 16th June 2020Time12:00 pm - 1:00 pm BST

Mobile design principles

What are the guiding principles behind designing content and experiences for smaller screens and mobile audiences? Tim Fidgeon explores the basics. Only for members of ProCopywriters.

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Wednesday, 24th June 2020Time12:00 pm - 1:00 pm BST

July 2020

Personalisation best practices for copywriters

How can personalisation make your marketing more powerful? Professional trainer Tim Fidgeon discusses personalisation strategies. This webinar is only for members of ProCopywriters. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.

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Thursday, 9th July 2020Time12:00 pm - 1:00 pm BST
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