Copywriting learning and development
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May 2022
Ask the Copywriter: Katherine Wildman
When we asked Katherine what we might chat about, she told us: "Talking about how the more you focus, the more you realise that everything’s connected… the joy of going back to school, and helping brands communicate in this whatever normal looks like now world… in a hybrid, hot-desking, oh look - people - kind of way."
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What if freelancing isn’t for me?
Join David McGuire (Radix Communications) and guests as we discuss career options for copywriters. We'll talk about writing for agencies and organisations and how the benefits stack up against the alternatives. Ideal for any copywriter who doesn't enjoy the uncertainty and independence of self-employment. This is an open Q&A. Pop along with questions or just sit back and listen to copywriters have a friendly chat about ways of working. This session is free for everyone to attend.
Find out more »June 2022
Ask the Copywriter: Mel Wicks
Mel Wicks has spent over 30 years as a marketing professional, and 10 years as a freelance copywriter and, more recently, a certified content marketer. Her work has appeared in landing pages, email and ad campaigns, eBooks and case studies, but she specialises in SEO-rich blog posts and websites. Join us for a conversation with Mel, as we discuss her work and career, as well as her observations, ideas and advice for other copywriters.
Find out more »October 2022
Watch Your Tone
Strategy agency Sonder & Tell explain how to root TOV in brand positioning and connect it with a creative idea, along with some great examples from their experience.
Find out more »Recharge Your Creativity
As copywriters, we spend every day finding the right words for our clients. It’s deeply satisfying. But sometimes the tank just runs dry – we run out of inspiration. It’s time for a shake-up.
Find out more »Getting Attention and Engagement with Your B2B Copywriting
A practical approach to writing for B2B audiences, covering planning, hooks, tone of voice, storytelling and more.
Find out more »Why Your Content Marketing Isn’t Working – and How to Fix It
Over 2 half-day sessions, explore effective techniques for making your content marketing efforts deliver results.
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CopyCon 2022
Join us for a celebration of words that work.
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