Member Spotlight
13 Oct 2026
“I need to soak my brain in a client’s business until the good stuff is leaking out at the edges.”
29 Sep 2026
“I always present ideas with a range of mild to wild, because clients need to see what’s possible before they can make a decision.”
14 Sep 2026
“AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures those words meet the objective.”
10 Jul 2026
Jonathan Wilcock in the Spotlight
“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”
10 Jun 2026
“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”
01 May 2026
“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”
23 Mar 2026
“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”
20 Nov 2025
Judith Rafferty in the Spotlight
“Meet your audience where they are. Understand what keeps them awake at night.”
26 Jun 2025
Katie Ramsingh – in the Spotlight
“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”
09 May 2025
Jane Shepley – in the Spotlight
“I discovered that my words helped to get 2 million people to register for a massive research study.”
27 Mar 2025
Pru Alexander-Cooper – in the Spotlight
“You can always edit a bad page but you can’t edit a blank page.”
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