Member Spotlight

“We shouldn’t shy away from our talent. Effective communication is an essential life skill and we deserve to feel good about our capabilities.”

“Never fall in love with your own words because you need to know when, where and how to cut them”

Don’t let perfectionism get in the way of hitting your goals

“Never put all your eggs in one basket and rely on one client for work”

“I love getting under the skin of an organisation and a brand. Learning what makes them tick.”

“Don’t wait to feel ‘ready’ before you get started on your copywriting career”

“It can help you feel a whole lot better about work and life to know you’re not alone.”

“Why go freelance to be bored?”

“Running your own business is like having a baby. Everyone has an opinion but when it comes down to it, it’s your life and you’re the expert.”

“I now take the view that all copy has a place – even the stuff we copywriters love to hate”

“I’m increasingly outsourcing the things I’m not good at/have no interest in getting good at – it’s a far more effective way of working!”

“There’s something about boiling down a complex idea to a single sentence that’s so satisfying.”

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