UK Copywriters Directory

  • PRO
    Copywriting is more than just putting a few words together on a page. It’s a creative process to tell stories, build brands and communicate values. That's exactly what I do. Services: Website copy, email marketing, product descriptions, script writing, tone of voice development, marketing materials, editing. Who I work with: Brands in the luxury retail, ecommerce and lifestyle sectors. Current and past clients include: Musto, Star7, Convelio, Liberty PR, Chippa Nation, WildBounds, nope. hair care, Liongate Consulting, and Mengloria. What clients say: "Hayley’s work has helped to improve the tone of voice across all our email campaigns. We look forward to continuing our collaboration for many years to come.” - Emmie Brown, Head of Brand Marketing, Musto “We hired Hayley to write the services and client pages for our website. Hayley’s work was thorough, and we very much appreciated her reactivity. We look forward to working with her again.” - Stéphane Saint-Denis, Product Marketing Manager, Convelio “Hayley’s freelance service provides a valuable resource to support and complement our account management and content teams. Her expertise, attention to detail and communication skills are first class.” - David Watts, Director, Liberty PR "Hayley provided us with on the spot copywriting that is tailored to our client’s needs.” - Florian Kaiser, CEO and Co-Founder, Liongate Consulting Want to know more? Visit my website at hayleymaguire.com Subscribe to the Just Write newsletter at justwrite.substack.com Introduce yourself at hello@hayleymaguire.com

  • PRO
    Congratulations. You’ve decided to read my profile! In copywriting circles, getting the right sort of attention is half the battle. The other half is what I’m much better at; writing the right sort of words. Words that help people understand ideas, businesses and products (and take the right kind of action). Clients large and small Over the years, I’ve written car ads for Porsche, social posts for Bombay Sapphire and entire websites for the RAF. Big brands are often great fun to write for. What I really love is working with small businesses; seeing the smiles cross my clients’ faces as I bring their dream project to life with a few well chosen words. Tone of voice projects are my favourite, and I’ve recently enjoyed collaborating closely with clients such as biomass energy firm Innasol and pest control startup Spotta to get their brand language perfectly tuned for their audience. My skills I can turn my hand to: Websites Long and short form copy ads Brand Tone of Voice Documents Emails Leaflets and brochures Banner headlines Social Posts App and interface copy TV scripts Content scripts Brand and company names Packaging copy Point of sale copy Dating profile copy (that’s a joke, but I’m happy to try…) I’m also one half of a copywriting duo, as my wife Laura is a very talented (and outspoken) wordsmith too. Our copywriting agency folio is online at www.tmcmcopy.co.uk Recent satisfied customers ‘We picked TMCM out of 5 other agencies and were not disappointed. They understood very quickly our challenges and answered very creatively. The result is beyond our expectations. Thanks again!’ Julien Lescure, Founder of Chrome Carbon ‘TMCM are super quick, when they can be and job allows, and I have found the costs very reasonable for the excellent high level service they deliver. I am always satisfied!’ Phil Sills, Photographer and Director - Phil Sills Photography Contact Details Ready to get the right words right? Drop me an email or call me at: dylan@tmcmcopy.co.uk 07879452950 Easter Egg Want to know how I became a successful copymonkey? Course you do. Fellow copywriter Nigel Graber was kind enough to interview me recently: https://mightier-than.com/copywriter-stories-number-15-dylan-glover/

  • PRO
    Complicated product? Confused audience? I help people just like you. Whether you’re clear or somewhat muddy on what you need, I’m all ears. Let’s arrange a quick call so you can tell me more. Focusing on B2B (especially SaaS, software, tech, and cybersecurity), I support business owners and marketing heads. 🔸 Helping you understand your audience better 🔸 Creating compelling customer stories 🔸 Writing web copy from scratch or refreshing tired pages 🔸 Creating long-form articles 🔸 Writing nurturing email sequences. We start exactly where you need me. That might be helping with your strategy and customer insight or leaping straight into your copywriting. I’m a hands-on type of gal. Marketing qualified and after 23 years of running my own business, I’ve helped countless others communicate better – with great results. In fact, Cantaloupe was awarded Best Copywriting Services 2020 by SME News. You’ll get the right copy and additional support where it’s needed - on time and in budget. ⭐ It’ll be fun, friendly, and productive ⭐ I’m in Worcestershire, but don’t let that stop you. My clients have stretched from Aberdeen to Cornwall in the UK. Not to mention Australia and Ireland. Take a weight off your mind and get in touch. I’ll understand your copy frustrations and help you determine the right way forward to achieve the results you’re after. Email me: anna@cantaloupemarketing.co.uk Phone me: 01886 502159

  • PRO
    Bringing places, spaces, products, and services to life with clear, enticing and informative words that make just the right first impression. And by leaving the writing to me, you can focus on all the stuff you would much rather be doing. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter who'll bring a fresh perspective to your copy and content. A writer of words that mean something. And people remember. Words that can... • Simplify a complex message • Capture your audience's imagination • Paint a persuasive picture • Engage, resonate, and connect with your ideal audience • Help you stand out from the crowd • Tell your story • Inspire the curious ...and more besides. In short, whatever your message. Whatever your aim, I'll find the essential words you need. Why work with me? Here's a brief snapshot ✅ I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent construction • Garden retail • Photographers • Photographic studios • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Health and fitness, and • Photographic holidays, tours, and workshops ✅ In the recent past I've written in-depth illustrated articles and short features for various UK consumer and trade publications. So far, I have over 30 published pieces to my name. ✅ I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. ✅ I also have a CMP Level 4 Diploma (Distinction) in Google SEO. Why so many copywriting niches? If you're wondering why I write for the mix of sectors I do, it's all down to photography. Before entering the world of copywriting, I was a freelance landscape and location photographer. Shooting editorial and commercial images for various clients, including the National Trust, I specialised in photographing Britain's architecture, natural landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to make these my copywriting niches too. In a way, I'm still creating pictures, only now using words rather than a camera. ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. Now, what would you like me to write? I can help you with... 📌 Advertorials / Advertising Features / Sponsored Articles 📌 Blog posts and Articles - Search Engine Optimised (SEO) 📌 Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... 📌 Case Studies 📌 Direct Mail Sales Letters 📌 eBooks 📌 Emails - share your news, promote, inform, entertain etc. 📌 Project stories - storytelling for architects, planners, and developers 📌 Taglines, Straplines and Slogans 📌 Web Pages 📌 Website Refresh - adds a little polish to make your words really shine ✨"Andrew ... your work has been invaluable to us." ✨ Paola Bergamaschi, Christian Tagliavini Studio, Switzerland So, for captivating, enticing, and memorable copy and content that's... • Carefully crafted for your ideal audience • Friendly and persuasive • Easily understood - but not dumbed down • Always engaging, and • Never dull Please get in touch. Visit my website (link below), send an email or give me a call - and tell me more about the words you're after because I'd love to write them for you! ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Founder and Director, Lollipop - specialist Content Marketing Agency for Fire and Security sectors.

  • PRO
    Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. BRAND NAMING – My approach to brand naming is simple and objective, using a tried and trusted approach that takes the potentially crippling subjectivity out of the process. I’ve created names for Rova, McLaren, Sayara International, Shake Climate Change and Liberty Steel. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

  • PRO
    Need to reach new customers? But no marketing team? I’ll work with you to create the ideal content for your audience. Whether you sell tech, software or SaaS to other businesses, it's essential to strike the right balance with your marketing. Because to attract new customers, you've got to show that you understand your audience's challenges and how you've helped similar businesses. And above all, you need to convince prospects you're the right choice. Let me help you with content and copy to do precisely that. How I can help you 📌 Case studies - Close more sales using persuasive customer success stories 📌 White papers - Establish your authority with informative content for decision-makers 📌 Articles - Explore complex topics without patronising your audience 📌 Website copy - Create the right first impression with a website you’re proud to share About me I specialise in writing compelling case studies, copy and content for B2B tech, software and SaaS companies. Over the years, I’ve written for software developers, SaaS providers, IT consultants, managed service providers, cyber security specialists, telecoms suppliers and many more. Also, I've spent over 20 years working in IT and technology for Accenture, Visa and other big brands. ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." ⭐ Nick Shaw, Always Networks Next Steps Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the private healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a huge portfolio of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    💥 Wouldn't it be amazing to work with someone who's been on your client's side of the table and knows how to write to provoke, educate, and inspire? As a marketing expert, this is your chance to work with a freelance B2B content writer and editor with a marketing background who requires no handholding, doesn't miss deadlines, and is a professional that you can trust. ✔That's one job you can strike off your task list 💪 My main focus is B2B content on sustainable (corporate) property, interior and outdoor spaces, health and wellness and DEI. But don't let that stop you; I'm always eager to explore new territories. 🎯 Profit from my 20 years of experience and education in facility, hospitality, and IT management. And benefit from my passion for and knowledge of the outdoors, (exotic) pets, herbalism, and horticulture. 🎯 Rest assured that my deliverables are well-edited. I'm a proud member of CIEP, studying for that extra layer of copy-editing. Dotting my i's and crossing my t's as we speak. 🎯 Combined with 9+ years as a translator, a keen interest in social psychology and training in inbound marketing, you can count on well-researched articles that grab your audience's attention from the very first word and deliver on their promise of education. 🎯 Let your content work for you, guiding your ideal clients at every step of their journey. This will leave you plenty of time to focus on your core business. ❓ Keywords important to you? Want your article in Google's top search results? Let's combine EEAT and SEO to make that happen. 📌 I am excited to learn about your unique challenges and discuss how my writing services can help overcome them. So, let's connect. Reach out to me here, on LinkedIn or at angelique@hersman-communications.com. #storytelling #contentwriting #sustainableworkplace #mentalhealth #diversitymatters

  • PRO
    Hey, do you need some POP! 🎉 WHIZZ! ⚡ BANG! 💥 in your copy? Course you do, which is why I offer copywriting and tone of voice support for brands with personality! I'm Matt, and as a chatty tone copywriter and brand voice expert, I write personality-packed content and create tone of voice guidelines for B2C & B2B brands that make customers read everything you have to say. When your: - Website isn't converting - Newsletters are never opened - Social posts are rarely liked, shared or commented on Then one of these will be why: ⚫ Your content isn't compelling people to take action ⚫ Your words aren't connecting with your audience ⚫ You're stuck with a tone of voice that needs a refresh If these sound familiar, I can help. Everything I write for you will be infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get words like that and your customers will ready everything you have to say. Nice! I can: 💥 Create goolie-grabbing tone of voice guidelines 💥 Write dead chatty websites 💥 Tap out rib-tickling social posts 💥 Create pun-tastic product descriptions 💥 Whip-up fun email funnels 💥 Put together awesome articles - and loads more. Go on, add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy. Visit my site, DM me or send an email to: contact@indeliblethink.co.uk Website at www.indeliblethink.co.uk

  • PRO
    It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

  • PRO
    Copywriting = Art + Science | Freelance Middleweight Copywriter | Compelling | Clear | Captivating | Creative | Converts | I’m Tracy, a Gen X, Dorset-based Geordie. If you want your copy to tick all the right boxes, then I’d love to help. I’ve crafted copy for big brands, SEO agencies, small start-ups, professional bloggers, and more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature to me. As is adapting the right tone of voice (TOV) to suit your target audience. Variety is the spice of my working life. I’ve written about everything from accountancy and clothing to food, music, and travel. Once you’ve penned a 200-word product description for a continence pad, you find nothing really fazes you… I have over 5 years of professional copywriting under my belt, and it all began with my own blog. So you could say I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel sites, as well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do - and have already done for many contented clients: Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and travel also see me waxing lyrical about my own interests. What else? A few facts about me, perhaps. I’m a mum, I’ve been around the world twice, I’m an Australia-phile, and I have a lifelong obsession with INXS. (Especially the band’s erstwhile frontman.) I also have lexical-gustatory synaesthesia, which means that words and names have flavours for me. Well, it all makes the working day more interesting… How about you? If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. When you find content writing a real chore, I can save you so much time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges here - you’ll find my current hourly rate right there on the homepage. Thanks for stopping by, as our chums across the pond like to say ;)

  • PRO
    Language shapes what people think. My roles have included News & Features Writer, Senior Communications Executive, Senior Press & PR Officer, and I was the Head of Marketing Communications, before becoming freelance over five years ago. I have nearly 20 years’ experience, with an English degree, a CIM Diploma in Marketing Communications, and Accredited PR Practitioner status with the CIPR. I have worked across well-known publishing, education, and charity organisations, and businesses having a positive impact. I really care about the world, and all the souls in it. I love animals. I love learning. Curiosity has always saved this cat (although companion-wise it’s dogs for me). Give me your tangles and I'll give you back gold. Subscribe to the newsletter: https://www.roguebee.co.uk/newsletter

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Member spotlight

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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