UK Copywriters Directory

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

I help brands use common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a time to chat, please get in touch: ed@edprichard.com Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

In energy and B2B tech, the most innovative products are often the hardest to communicate. I help buyers understand how your solution solves business challenges. Whether I’m working with you on thought leadership content, website copy, or a case study, my strategic approach begins where your solution and customer priorities intersect. Here's how I can help you: ✅ Thought leadership content that turns your technical expertise into articles, white papers, and LinkedIn content that builds trust and recognition with buyers. ✅ Case studies that show how your solution works in the real world and the difference it’s made for your customers. ✅ Strategic Copywriting that helps buyers see why your solution is right for them in web pages, landing pages, and promotional copy. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and IT architecture. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. With more than eight years’ experience working with energy and B2B tech businesses, I combine strong sector knowledge with a strategic background. Before becoming a freelance copywriter, I spent seven years at a London advertising agency, running brand strategy and idea-generation workshops for clients including Kellogg's, Heinz and Interbrew. Clients value my: ✅ Clear, straightforward writing that helps buyers understand your expertise and value ✅ Strategic thinking grounded in your customers’ challenges and priorities ✅ Ability to quickly get to grips with complex topics ✅ Reliability and, in the words of one client, being ‘genuinely easy to work with’ Here’s what clients say it's like to work with me: “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications "I had the pleasure of working with Sarah for six months during the lead-up to our Green Coding Summit, and I can't recommend her enough. Sarah has an incredible talent for translating complex topics into clear, engaging content that resonates with a broad audience. She was instrumental in creating high-quality articles, social media posts, and promotional materials for the SDIA, consistently delivering on time—even under tight deadlines." Max Schulze, Founder, Sustainable Digital Infrastructure Alliance Email me at: sarah@sarahmackinlayconsulting.com to chat through your project

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for nine years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of original ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix, Department of Health NI, and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Putting your ideas, plans, designs, projects, or services into words that bring them to life. Words your audience can relate to, understand, and trust. All done with a blend of persuasive copywriting and relatable storytelling. ⭐“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew, a Northampton-based freelance copywriter for all things architectural, the built environment, placemaking, heritage, and photography. Whatever your message. Whatever your ultimate aim, I'll find just the words you're after. Words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Capture your big ideas and the smallest details 🔹 Spark the imagination 🔸 Persuade a sceptical audience 🔹 Win hearts 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... And so much more. Because when you use just the right words, you can make (almost) anything happen. ⭐"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Pro photographers • Photographic studios • Local authority planning officers • Fire safety products and fire protection infrastructure • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 through Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2026, the UK median day rate is now £440, meaning you're getting the essential words you're after at a rate that's realistic and fair for both of us. ⭐"Thank you for your collaboration, Andrew. Your work has been invaluable to us." Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as fact-checking and humanising generic, soulless AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Property Brochures - capturing the stories that make a property a home ✅ Taglines, Straplines, and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ⭐"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer. Clients included the National Trust, and I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently. In a way, I'm still creating pictures, only now I'm using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, projects, and services to life. ⭐"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. I'd love the opportunity to work with you. So, for captivating, enticing, and memorable copy, please get in touch. You can head over to my website for a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after.

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. I'm also the co-founder of pro-human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

Who am I? A copywriter with a business journalist’s background. I write websites, blogs, case studies and advertorials — turning jargon-heavy subjects into copy that a reader will actually finish, and do something about. What I Do: I work out what a business really does, then explain it in plain English – whether the client is a fintech startup, a private equity firm or a franchise that installs loft ladders. Basically, I cut out the jargon and the filler. Who I’ve Worked With: I’ve written advertorials for CNBC.com, including work for the Abu Dhabi government, and entire client supplements for Elite Business and Elite Franchise – each built around one company, from executive interviews to clear, engaging explanations of what the business does and why it matters. Behind that is a long career in financial and business journalism, most notably at CNBC Business – so I’m quick to master a difficult brief. What My Clients Say: • "Like a sponge, he absorbed my website. Then with brevity and clarity, infused it with The David 'Ryanesque' Touch." - John Dearden, Manchester engraver • "Best investment for any business." - Natalia Barbour, Bureau Arcturus, Guildford Get in Touch: If you’ve a project in mind, drop me a line.

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector. I’m a specialist property and interiors copywriter creating copy for websites, awards entries, brochures and blogs. Let me help you strengthen your connection with your customers, build brand authority and drive sales. With more than 25 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. I can create accessible, engaging copy that will resonate with your customers. My niche lies in the field of property and interiors, so most of my clients lie within these sectors. As a property copywriter, I write brochures for house builders, for example, and as an interiors copywriter I create blogs, web copy and product descriptions for interiors brands. I relish the chance to take on any topic and effectively communicate your company's message. The end result? Copy which will attract and retain new customers for your business or product. My professional writing services include: * Website copy * Awards entries * Blogs * Product descriptions * Press releases * Testimonials * Articles * Case studies I’d love to hear more about your project. Do drop me a line to see how I could help. I'm based near Peterborough but work with both national and international clients via video call, phone and email.

What I do: Brand voice, copywriting and strategic creativity for brands and agencies. What I really do: Help you join the conversation already happening in your customers' minds. Over 15+ years that’s meant building a cruise brand from the ground up, repositioning a global talent solutions company, unifying a group of hotels in Mexico under one luxury identity, and leading UK copy for Google's launch of Market Finder and Grow My Store. Along the way I’ve worked with Diageo, BNY Mellon, Mitsubishi, PayPal, Bacardi and many more brands, large and small. Where I walk the walk: 🔊 Brand voice & messaging Finding and shaping a voice that's practical and oozes personality – and making sure it shows up consistently, from your smallest small print to your biggest hero campaign. 💡 Creative campaigns Pushing ideas further than “safe” allows. In a saturated market, safe is invisible. I build social-first campaigns and pitch-winning concepts designed to hook minds and get you noticed. 💰 Brand development & launches Strategic clarity and emotionally-resonant messaging for websites, landing pages and emails. Full go-to-market thinking for new brands, products and platforms entering the market. What clients say: “He doesn’t think in just copy, but brings a strategic mindset that spans business impact, art direction and technology.” “He’s a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “Thanks for your brilliant thinking, Julian.”