UK Copywriters Directory

I help brands use common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a time to chat, please get in touch: ed@edprichard.com Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

Who am I? A copywriter with a business journalist’s background. I write websites, blogs, case studies and advertorials — turning jargon-heavy subjects into copy that a reader will actually finish, and do something about. What I Do: I work out what a business really does, then explain it in plain English – whether the client is a fintech startup, a private equity firm or a franchise that installs loft ladders. Basically, I cut out the jargon and the filler. Who I’ve Worked With: I’ve written advertorials for CNBC.com, including work for the Abu Dhabi government, and entire client supplements for Elite Business and Elite Franchise – each built around one company, from executive interviews to clear, engaging explanations of what the business does and why it matters. Behind that is a long career in financial and business journalism, most notably at CNBC Business – so I’m quick to master a difficult brief. What My Clients Say: • "Like a sponge, he absorbed my website. Then with brevity and clarity, infused it with The David 'Ryanesque' Touch." - John Dearden, Manchester engraver • "Best investment for any business." - Natalia Barbour, Bureau Arcturus, Guildford Get in Touch: If you’ve a project in mind, drop me a line.

👋 Fed up with bland content that doesn’t achieve what you want it to? 👋 Need some help finding angles, pinning messages down and articulating them clearly? 👋 Want to create thought leadership that gets you noticed and makes people remember you? I’m Anna Milan, and I can help. I’m a freelance B2B copywriter and content writer with more than 20 years’ experience. Creating knockout content is not just about words - I can also help you figure out what to say, so you stand out and demonstrate your authority, and communicate it clearly and effectively. Many of my clients are in B2B technology, which gives me a fantastic insight into lots of different vertical sectors. Thanks to that, I can and do work across other B2B industries like manufacturing, business intelligence and logistics. If you need: 📣 Blog posts 📣 Articles 📣 Case studies 📣 Web copy 📣 Email marketing or any other kind of copy, drop me a line for a no-pressure chat. Or take a look at my website for examples of my work.

Hiya! I'm Emily, a copywriter and content strategist with over 13 years' experience in-house and agency-side. ✎ I've written about A LOT of weird and wonderful topics: from lippies and mascaras to chatting all things meat and abattoirs (yup...) 🤓 I'm a bit of an SEO nerd. You'll find me constantly swotting up in an attempt to keep ahead of all things content. 🤖 I specialise in digital content, but I've also got a tonne of experience in print (think menus, magazines & brochures). 💖 Branding & TOV is my bag. I love nothing more than getting under the skin of a brand's voice.

A stranger on Gumtree gave me the secret to selling *anything*. It sounds fake, I know. But it's not. It happened. Let me tell you the story... I've written funnels overlooking the Indian Ocean. Taken sales calls at sunrise in the Atacama Desert. And I’m fairly sure I had the idea for a sales page in the back of a pickup truck in Laos… ​Copywriting has taken me all over the world. But it was a conversation in an empty North London cafe that changed my career forever. ​…a conversation that’s since helped generate millions in additional revenue for businesses across Europe. ​Businesses, possibly, just like yours. Now, you might be wondering how one conversation can have such an impact. Well… ​Sat opposite me was a man I’d just met. He’d listed 39 advertising annuals on Gumtree that I was interested in. And to save on delivery, I decided to drive across the country and pick them up. He handed them over. And we got chatting. I told him I’d studied materials engineering, quit my job, and was now a few years into copywriting, struggling to make a name for myself. It turns out he was a copywriter too. One who’d helped build some of today’s biggest brands. And the annuals I’d just collected spanned his entire career. His work, which I’d later discover, was inside them. He invited me for lunch to look over the ads, and ended up giving me a piece of advice that changed everything… "It’s your engineering background," he said. He continued. “I mean, look at the ads in these annuals… I see one thing… the design, the colour, the use of language. But with your background, you see them in a completely different way… you’re talking about microstructures and behaviour patterns. I would have never thought of that.” "That's your edge.” He was right — I realised I see ads differently to other writers. I find underlying principles, psychological patterns and persuasion mechanics that only few spot. That’s why I’ve since helped generate millions for my clients across Europe — tech companies in Estonia, marketing agencies in Ireland, cinemas, growth consultants, health supplements, even fidget toy designers. And I’m confident that whatever your business sells, I can help you too. Kind words: “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy “The response has been absolutely fantastic (one lead even phoned me!). It was a real pleasure to work with such a pro.” – Stephen Kilcoyne, Founder of Woosh Marketing “Nobody understood our brand and our audience the way Lewis did. We’re getting exactly the results we hoped for.” –Aliss Oxley, General Manager of Five Create (MetMo)

At SIXMOONS, I specialise in uplifting brands with irresistibly readable, personality-led copy and content, and brand storytelling. We can hone in on your core messaging, create a memorable tone of voice, or build out the stories behind your brand. Whether it's your straplines, website copy, naming your packages, SEO/AIO blog posts, landing pages, or origin story; whether you need a cohesive content strategy, or tone of voice workshop - we can build the word-based foundations of a banging, stand-out brand that reaches the people you want to reach. Send me a DM if you can't find the words, time or headspace to shout about just how awesome your brand really is. Web: www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer Why Corinne @ SIXMOONS? I'm a Bristol-based Copywriter + Brand Storyteller with over a decade of experience writing professionally, in PR, news, content marketing and copywriting. I've collaborated with B2B tech brands such as Brightpearl by Sage and beloved indie pet brand Pooch & Mutt, I led a team of content writers at tech startup TravelLocal, and I wrote PR-led news articles for the national press for the UK's biggest newswire service.

I can help you turn complex technical information into clear, engaging content that informs your audience and builds your reputation. After working in the public and private sectors for more than 30 years, I'm very comfortable handling all sorts of industrial and technical language, along with interpreting complex data. How I can help you I can provide support with your content writing requirements, such as: Green Tick Icon blog posts Green Tick Icon case studies Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service is tailored to your specific requirements and can be provided on either a regular or one-off basis. With an eye for detail and a meticulous approach to every project I undertake, I'm confident that I can help you establish a professional image and engage effectively with your audience. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in the environment and sustainability. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon environment Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon education Green Tick Icon leisure and tourism Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business support. Sample testimonial “James has been a valuable contributor to our content output, bringing both technical expertise and a clear, engaging writing style. He consistently delivers high-quality work that aligns with our tone of voice, and he’s a pleasure to collaborate with. Very reliable and always open to feedback.” — Isabel Jones, NES Fircroft Samples of work Green Tick Icon From CapEx to Commissioning: Tackling Resource Challenges Across the European Power Project Lifecycle Green Tick Icon Exploring Saudi Arabia Vision 2030 – Top Projects to Watch Green Tick Icon How to ensure compliance when mobilising power engineers to Europe Green Tick Icon Using digital innovations to avoid construction site accidents Green Tick Icon The rise of the (farming) robots: 10 agtech innovations helping to feed the world Green Tick Icon How to spot a fake Microsoft security alert email Green Tick Icon The global container shortage: how it's affecting the supply chain Green Tick Icon Should we be using more shared bin schemes? Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, please visit www.technicalix.co.uk.

Hello. I'm Ben Locker. Since 2006, I've helped over 300 businesses – not to mention a cluster of top agencies – with copywriting that gets results. Over the years, I've come to specialise in B2B and professional services work. When accountants, insurers, brokers and lawyers get fed up with dull copy that tries to bore prospective clients into buying, they come to me to sort things out. In recent years, I've also branched out into content auditing. This is crucial for professional services firms: it helps rid their websites of outdated advice, stops them paying for new websites full of useless content, and spots pages that are – against all the odds – bringing in work. To do content auditing properly, you need evidence. That's why I've built my own, proprietary software, Manticore. It crawls your site and brings together evidence from Google Search Console, Google Analytics, Semrush and other sources to give me a detailed insight into every page. With that intelligence, I can work with clients to decide what content to keep, improve, merge, remove or create. The result is a cleaner, more focused website that performs better in search and AI. If you'd like to learn more about what I do, who I do it for and what I've achieved, take a look at my website. If you think I can help you, get in touch today to discuss your project.

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. I'm also the co-founder of pro-human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!