Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Brand and Tone of Voice for Tanya Baker & Co (boutique estate agent) • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

“Thank you for your outstanding article on trauma-informed content and AI. Just excellent work!” - Kristina Halvorson, CEO & Founder, Button Events and Brain Traffic As Senior Content Designer and Strategist at Trauma-Informed Content Consulting, I work with communities, support groups and key stakeholders to transform overwhelming information into clear, compassionate guidance for the public, private and charity sectors.Drawing on 40 years of experience at the intersection of complex systems and human vulnerability, I’ve led national content projects - from Universal Credit to Cancer Research UK - that cut user journeys by up to 70%, improve accessibility, reduce support costs and strengthen trust.My trauma-informed, vulnerability-aware approach ensures every word respects emotional journeys and cultural sensitivity within strict safeguarding protocols, minimises distress and drives measurable outcomes. Core services Trauma-informed content and service designUser research and testing, empathy mapping and content audits that reveal emotional triggers and guide sensitive communications Complex systems content strategyRoadmaps, style guides and governance for government, health and social care programmes. AI-assisted workflows (secondary offering)Prompt engineering, ethical AI tool integration and governance frameworks to scale empathy-driven content. Rembrandt Editor In addition to my content strategy work, I developed Rembrandt Editor, a free prototype tool designed to help writers create trauma-informed, vulnerability-aware digital content. This project is firmly grounded in my expertise in ensuring digital services communicate with empathy and clarity. In addition to the tool’s sophisticated system-generated content analysis, I offer in-depth human accessibility audits of your content. Impact highlights Metropolitan Police Service: Created a national trauma-informed advice service on drink and needle spiking—praised by support organisations for its “appropriate and victim-focused” language. Cabinet Office: Developed SaaS counter-fraud tools recognised by Downing Street as “star performers” in safeguarding vital Covid-19 business funding. Universal Credit: Pioneered GDS-aligned content frameworks guiding 5.6 million applicants and cutting housing-benefit queries by 70%, saving £3 million in support costs. Cancer Research UK: Redesigned 5,000+ pages of cancer advice, respecting users’ emotional states and reaching over four million monthly visitors with critical medical information. Why work with me? Deep expertise: Four decades in government, health and crisis sectors—rare blend of strategic and hands-on content leadership. Measurable results: Every engagement signed off with clear KPIs and ROI metrics. Empathy-first ethos: Proven framework that balances clarity with compassion, protecting vulnerable audiences. Forward-thinking: Early adopter of AI tools, ensuring technology amplifies - not replaces - human sensitivity. Next steps Book a 15-minute complimentary discovery call to explore how trauma-informed, vulnerability-aware content can transform your project. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

I am a London-based freelance copywriter and editor (former university Marketing & Communications Manager). I specialise in higher education and the education sector (universities, executive education, colleges, and schools). I write, edit, and proofread marketing materials (for example, prospectuses and brochures), and website copy/content. I can help you with: * Executive education programme recruitment (targeting corporations, public sector, international student study visits). * Postgraduate, undergraduate, and international student recruitment and course promotion. * Secondary school student recruitment (international boarding and home students). * Any other promotional content you need for your school, college, or university. 
 * Website copy to promote your academic department’s achievements. * Academic course or research promotion (for example, case studies, testimonials, or course descriptions). * Professional services content (for example, higher education support services). * Any other website content you need for your school, college, or university. Clients include: British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre • LSE TRIUM - Global EMBA I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your university, college or school marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

\\\\ Your English Copywriter in Barcelona //// Whether you need an English voice with local understanding, or a fresh perspective with global know how...I’m here to help. Please let me introduce myself. I am a senior, award-winning, creative copywriter with a wealth of experience in the world of advertising and sock modelling. For the last 18 years, I have produced award-winning and business-winning work in pretty much every media platform known to man. I’ve helped brands be more creative, effective and achieve whatever they want with a minimum of fuss. I’ve also spent some time teaching Advertising at a HE level at such schools as CSM, SCA.2.0, UCA amongst others, which has given me a huge network of young talent and the ability to get the best out of junior teams. I love a creative challenge and work my socks off solving them.

Konrad Sanders captains a strategic, creative copywriting agency based in London, with a global team and clients. His crew blends the science of data-steered strategy, psychology and AI with the art of creative copywriting to help brands get their words right at every step of the customer journey (because every touchpoint is an opportunity to tune in or tune out). They aptly go by the name of The Creative Copywriter.

Copywriter, author, thought leadership writer, disruptive consultant and journalist with over 25 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I am currently mostly working remotely. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I am also director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

Hi, I'm Melissa, an independent copywriter and screenwriter/director. Here's what I can do for you - Copywriting For Brands: Expert script copywriting for radio, video, and TV. I can help you with commercials, product promos, corporate videos, explainer videos, & more. I also offer a wide range of other copywriting services to suit your business needs, including product descriptions, tone of voice guidelines, ghostwriting, web and blog content, email marketing, and social media posts. What you get from me: -Great communication and a quick email response time. -A fixed price per project and my terms of service, with no hidden charges. -Creative and original writing in keeping with your brand’s tone of voice and maximized for search engine optimization. -Flexible delivery times while managing a high volume of work to match your schedule. -Fast turnover of work, never compromising on quality. What they say about me: 'An exceptional delivery that shows true storytelling expertise and care for the craft. Honoured to have the opportunity to work with Melissa on these projects!' - maritimecontent 'Quality work for a video commercial, no revisions needed. Absolutely satisfied with the result. Would definitely utilize her services in the future in other projects as well. I also like her attention to detail which is so rare these days.' - oneyoultd 'I had a 5-star experience working with this creative artist. She asked great questions to get more information about the project and then delivered exactly what I needed. I will definitely use her again.' - ellenrager I'm available on an ad-hoc, retainer, or part-time basis. Please DM or email me at melissa.danzieri@gmail.com to discuss working together.

Creative copy, content and communications that help global, national and regional organisations connect with their audiences. I've worked with leading brands across a range of sectors, from financial services to energy, property to healthcare. If you're looking for an experienced communications expert to support your employee engagement initiative, change communications project, product marketing or PR campaign, I can help. Visit www.everycomma.co.uk to find out more.

Highly experienced copywriter and journalist, active Fellow of the Royal Society of Arts. Qualified paralegal and CMC-approved mediator. Former Editor-in-Chief, Virtual Global Village. Recently specialising in copy, whitepapers and e-mail campaigns for tech firms and apps, but capable of undertaking any suitable brief.

With more than fifteen years of experience as a journalist, editor and copywriter, I enjoy getting to grips with complex subjects and finding clear and compelling ways to engage audiences with them. I work with clients to write blogs, web pages, long-form articles, booklets and white papers, as well as create reports, guides and presentations. I’ve written B2B content for large tech companies such as Microsoft, Cisco, and Schneider Electric to help convey their position as thought leaders in areas including AI, sustainable energy and internet services. Within journalism, I’ve worked in senior staff roles for specialist trade magazines and written features for UK national newspapers like the Guardian and the Sunday Telegraph. Topics I’ve covered include government, healthcare, the built environment, and culture. ________________________________ "Having worked with Jonathan for many years, I highly value his discerning, efficient and reliable writing capabilities." — Phil Rigg, Editorial Director at MRM UK "Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark." — Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric

My background as a B2B journalist, mainly in the professional services sector, pinpoints a business's relevance and purpose, helping them achieve what their customers want and need.

I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.