Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Brand and Tone of Voice for Tanya Baker & Co (boutique estate agent) • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

With fifteen years of experience as a journalist, editor and copywriter, I enjoy getting to grips with complex subjects and finding clear and compelling ways to engage audiences with them. I work with clients to write blogs, web pages, long-form articles, booklets and white papers, as well as create reports, guides and presentations. I’ve written B2B content for large tech companies such as Microsoft, Cisco, and Schneider Electric to help convey their position as thought leaders in areas including AI, sustainable energy and the internet of things (IoT). Within journalism, I’ve worked in senior staff roles for specialist trade magazines and written features for UK national newspapers like the Guardian and the Sunday Telegraph. Topics I’ve covered include government, healthcare, the built environment, and culture. ________________________________ "Having worked with Jonathan for many years, I highly value his discerning, efficient and reliable writing capabilities." — Phil Rigg, Editorial Director at MRM UK "Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark." — Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric

Highly experienced copywriter and journalist, active Fellow of the Royal Society of Arts. Qualified paralegal and CMC-approved mediator. Former Editor-in-Chief, Virtual Global Village. Recently specialising in copy, whitepapers and e-mail campaigns for tech firms and apps, but capable of undertaking any suitable brief.

I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.

Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

Let me lighten your load. YOU'RE BUSY AND WRITING TAKES A LOT OF EFFORT Unless you're professional writer yourself, producing content is a distraction from your main responsibilities. CREATING QUALITY COPY IS HARD Yes, AI can help, but producing thoroughly-researched content, written in your brand's tone of voice, requires a professional. YOU NEED TO CONSTANTLY UPDATE YOUR CONTENT You need to keep you blog, product pages, case studies, brochures and eBooks continuously updated. And this is where I help. [Contact: Len@lenwilliams.com] I'm a professional copywriter with over 10 years' experience. I produce clear, readable and high quality content that converts. "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, SEO Strategist, Re:signal. I have experience working with companies in a wide range of industries, including: - B2B tech - Healthcare - Sport - Engineering - Energy - eCommerce - B2C - Insurance and financial services - And much more Working with me provides plenty of benefits: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - FAST: I'm super efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal. "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

Looking for an experienced B2B SEO content writer to delve inside the minds of your audience and get you higher rankings on Google? Need a skilled, creative, reliable, and friendly writer who's up-to-date on Google trends and can generate high-ranking SEO content including blogs, articles, ebooks, and even come up with a strategy for you? I'm a dedicated freelance B2B SEO Content Writer and Content Strategist using the pseudonym Contentar. I know what Google wants in SEO content and how to speak to your audience through SEO. The topics I specialise in, but don't limit myself to, include tech, digital marketing, app development, software development, eCommerce, IoT, and assistive technology. My background is super-varied and includes non-profits, education, financial services, and retail. I'm also SEO copywriting certified with Yoast Academy and understand the best ways to rank in search. I'm passionate about social matters. And, over a 20-year career, I've been a City of London insurance broker, NSPCC development manager, secured large donations from philanthropists, corporates, and grants, and built charity brands and fundraising operations from the ground up. So, hiring me means you get an SEO Content Writer with stacks of value, strong knowledge of Google, a passion for social causes, great words and the authority to write them, and a sound knowledge of what makes people tick. Come to Contentar for your business content. My aim is to please!

With over 30 years of expertise in creating engaging user experiences, I have delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI am a Senior Content Designer & Strategist with 30+ years' expertise in digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project.

Hola, I'm Laura Imogen, your new copywriting and content consultant. I write creative and thoughtful content that's on your customers' wavelength. Make sure your online and offline presence truly connects with your customers through great copywriting and strategically planned content. Let's get started today.

Decades of experience, zero assumptions.

My name is Catherine, and I specialise in education and B2B copywriting and editing. I am a CIM-qualified former university Marketing & Communications Manager, turned freelance copywriter and editor. I write and proofread marketing materials and website content: • brochures • annual reports • prospectuses • case studies • website content • general promotional copy I have completed (with distinction) a diploma in copywriting from The Blackford Centre. Clients include: Xerini (software and AI technology company) British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your business, university, college or school marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

A brand-led, tone-of-voice copywriter with five years' experience in the B2B content and digital marketing space.