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Len Williams

Senior copywriter | London-based | Broad experience | B2B tech | Engineering | Finance | Ecommerce | Healthcare Available for work

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I am a London-based freelance copywriter with 10 years' experience. I help you promote your brand with impactful, deeply-researched and high quality content.

I have worked with clients in multiple industries, including B2B tech, e-commerce, engineering, healthcare, finance, motoring - and much more besides.

I will work closely with you to understand your brand, your vision, and how you want to talk about your business. I then produce a wide variety of content to educate people about what you do, get them excited, and get them to pick up the phone.

Contact me today to talk about how I can help you with:

- Blogs

- Whitepapers

- Copyediting or proofing projects

- Press releases

- Brochures, presentations or speeches

- SEO website rewrites

- Category page projects

I have worked on copywriting projects with major global companies (think Microsoft, ASICS, Arup...), start-ups, non-profits and media organisations.

I have also worked as a journalist and sub-editor on UK national papers and written for the likes of the BBC, Mail on Sunday, the Independent, Reuters, The European, Cycling Plus, E&T, Londonist and many other publications - so you can expect the highest editorial standards when you work with me.

I launched as a freelancer full time in January 2018, after three years at a successful London marketing agency where I headed up a team of writers.

Contact me today to talk about your project!

See what my customers say:

"Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy

"Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal.

"Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4

"Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

    Skills
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • SaaS copywriting
  • Technical
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Engineering and Manufacturing
  • Lifestyle
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
eMarketeers: Digital Marketing Essentials training course - October 2016

City Literature Institute: Introduction to Freelance Journalism - 2014

Masters Degree: Migrations internationales, espaces et societes. 2:1. 2012/2013 - University of Poitiers, France

Bachelor's Degree: Sociology. First Class Honours. 2008 - 2011. University of Leeds
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