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“Always focus on solving problems for your clients – keep it all about them, not you.”
“I love the challenge and the thrill of finding that punny or poetic twist that gives a piece of copy the kick it needs.”
“You must reward people for taking the time to read what you’ve written.”
“Talk to other copywriters, we’re a friendly bunch, and rather than being your competition we’re your greatest allies.”
From The Blog
02 January 2018
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20 December 2017
Susan Hammond gives us the chance to learn from her (copywriting) mistakes.
18 December 2017
Simon Beasor explains why a passage from Dickens sums up Christmas for him.
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