“Writer’s block is your mind’s way of telling you to take a break and free your mind. You have to accept that no amount of intently staring at the screen, banging your head on the desk or swearing loudly at no-one in particular, is going to work.”

“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”

“Don’t let impostor syndrome bring you down. I’ve seen incredibly talented copywriters not reach their potential because of it, and it sucks.”

“Getting pale, stale, male brands out of their comfort zone is my nicotine.”