“Having a love for language and a GCSE in English isn’t enough, you need to invest in yourself. So be prepared to cough up on courses, conferences and networking.”

“Learn to ask the right questions of your clients. You will invariably find yourself writing about subjects you know very little about, and a few clicks on Google is not the panacea of research.” 

“You are not your business. Hard as it might be, try not to take bad feedback or rejection personally.”

“Don’t allow people to trivialise your input or downplay your expertise. Don’t let them rush you, cut corners or ignore your boundaries and processes.”