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“Go out there and make those connections, even if it’s terrifying and you feel a bit of a fraud calling yourself a copywriter to start with.”
“It sounds a bit extreme, but when you’re a freelancer, everything is down to you – finding clients, getting work, getting paid, so perseverance and tenacity are key.”
“Tinkering with words, clauses and sentences to explore what reads best, or working with a client to thrash out their tone of voice – I love the granular detail of it all.”
“Know your niche, because that’s what will make you more than a copywriter: it’ll make you an expert.”
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