“Yes there’s good copy and there’s bad copy (and hopefully clients can tell which is which) but the difference between good and great copy is subjective.”

“Volunteer for as much as you can, but don’t let people take the mick!”

“I love the ideas stage. Anything’s possible – nothing stands between the blank page and creative excellence.”

“Employers (and clients) don’t really want writers, they want people who can solve their problems. The more copy-related problems you’ve learned to overcome, the better equipped you’ll be.”