“Take on those crazy projects, embrace the adventure of it all, always be curious, and commit to being courageous with your copy.”

“I enjoy problem-solving. I’m happy wading through reams of info to understand what I’m being asked to write about.”

“I know some copywriters don’t like the constraints of SEO but I love the challenge of writing copy that is enjoyable to read while still meeting the SEO brief.”

“I love editing copy that clients have put together. It’s a bit of a mental puzzle, working out what the key messages are and polishing them up, while ditching the bits that aren’t adding any value.”