The alliance of commercial writers

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Member spotlight

Faye Graham

“Everyone has their own niche, interests, and skills – so be unequivocally ‘you’.”

Dylan Glover

“Finding ways to get interested, excited or passionate about the most bizarre, inert or random things is a life skill for a copywriter.”

Samantha Vandersteen

“I actually really enjoy tackling a brief that is a bit out of my comfort zone. Doing the extra research and taking the time to digest this and translate it into effective copy is really satisfying.”

Charlotte Fleming

“Practice first, then decide what really excites you and specialise. If you niche too soon, you’re limiting yourself and that’s not a good idea for a professional.”

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From The Blog

Featured articles

23 February 2021

Why we must stop pandering to the algorithm

Katie Thompson delves the dark side of algorithms.

22 February 2021

To niche or not to niche: a #ProCopyChat roundup

Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.

17 February 2021

Award-winning? So what?

Andy Nattan explains why he has no time for adverts that don’t do what they’re supposed to, award-winning or not.

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