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“My favourite work is creating those “aha” moments. Witnessing that millisecond when my client realises they’ve broken through to a new level of understanding how copy works — that’s truly magical.”
“I love looking at the way copy flows, so the individual components combine to make the reader think and feel differently.”
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“However language changes, and whatever falls in and out of the vernacular, writing should reflect how people speak.”
From The Blog
17 July 2019
What do you do when a client doesn’t like the copy you’ve produced? Rowan Martin explains.
12 July 2019
Alice Hollis on why remembering that not everyone understands, and uses ,the same terms you do is important.
10 July 2019
Sanina Kaur’s quick guide to voice search marketing
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