“Choose a niche and make it yours.”

“However language changes, and whatever falls in and out of the vernacular, writing should reflect how people speak.”

“Do some time in an agency if you can. I took a break from freelancing to work in a PR agency for a while and it really helped me to both raise my game in terms of work efficiency and realise my own worth commercially. “

“I left university wanting to become a journalist and writer. At 50, I’m a salesman with a passion for numbers. My young self would have been appalled.”