“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”

“Don’t let impostor syndrome bring you down. I’ve seen incredibly talented copywriters not reach their potential because of it, and it sucks.”

“Getting pale, stale, male brands out of their comfort zone is my nicotine.”

“I love digging into a new topic and learning everything I can about it.”