“Everyone has their own niche, interests, and skills – so be unequivocally ‘you’.”

“Finding ways to get interested, excited or passionate about the most bizarre, inert or random things is a life skill for a copywriter.”

“I actually really enjoy tackling a brief that is a bit out of my comfort zone. Doing the extra research and taking the time to digest this and translate it into effective copy is really satisfying.”

“Practice first, then decide what really excites you and specialise. If you niche too soon, you’re limiting yourself and that’s not a good idea for a professional.”