“You are not your business. Hard as it might be, try not to take bad feedback or rejection personally.”

“Don’t allow people to trivialise your input or downplay your expertise. Don’t let them rush you, cut corners or ignore your boundaries and processes.”

“It’s so much easier to criticise than it is to create great work – so let’s forget the former and crack on with the latter.”

“Why a client would want to pay less for poorer copy is beyond me – it’s their brand on the line!”