“Don’t specialise at first, just get a few clients, build your portfolio, by then you can segue into your chosen niche, and start justifiably commanding higher fees.”

“Don’t be afraid to change course, it’s better than being stuck doing something you hate. Also, only you can make things happen. If you really want it, you have to pull out all the stops and go for it.”

“Writer’s block is your mind’s way of telling you to take a break and free your mind. You have to accept that no amount of intently staring at the screen, banging your head on the desk or swearing loudly at no-one in particular, is going to work.”

“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”