“Beware of imposter syndrome. It’s quite easy during moments of self-doubt to start worrying about your own lack of experience, and how you might be perceived by others.”

“Just bloody do it – if you fail, you learn. It’s no big deal. It’s taken me a long time to realise that.”

“Bumping yourself up against all manner of styles and genres will mean that inevitably some of it rubs off on you. Which is only a good thing.”

“It’s not about you. You’re meant to be following or finding a style for the brand, client, product or intended audience.”