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“What makes a great copywriter isn’t natural talent – it’s hard work. It’s about committing to always learn more, faster than your clients can.”
“I often see this phrase: “It took me 10 years to learn how to do that job in 10 minutes. You owe me for the years, not for the minutes.” I love that – never work with anybody who undervalues you.”
“Take on those crazy projects, embrace the adventure of it all, always be curious, and commit to being courageous with your copy.”
“I enjoy problem-solving. I’m happy wading through reams of info to understand what I’m being asked to write about.”
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