UK Copywriters Directory

Hey, I’m Jack 👋 I run a copywriting studio with my brother where we help mission-led ecommerce & lifestyle brands write copy that connects with more customers (and sells more stuff, obviously). Whether it’s refining your brand voice, crafting high-converting product pages, or making sure your emails don’t sound like they were written by ChatGPT (no offense, robot overlords), we're here to help you do words gooder. Who we’ve helped: Over the past decade, I’ve worked with brands like Discord, Vodafone, Disney, Toast Brewing, Animal, OVO Energy — and almost 150 more across retail, ecommerce and tech. Some of the biggest wins: 👉 Helped grow a DTC brand from ~£500k/month to £2M/month by repositioning their brand and rewriting their copy 👉 12×-ed a client’s sales in 60 days after a one-week copy sprint 👉 Written pitch decks that raised over £10M 👉 Tripled annual sales and helped brands land in Forbes and The Guardian 👉 Written brand voice guidelines for 40+ brands We’re a good fit if: ✅ You’re a mission-led ecommerce or B2C brand ✅ You want words that make customers say “holy sh*t, that’s the brand for me” ✅ You hate pushy copy tricks and want to sell and build trust ✅ You like the planet (we plant 100 trees every time we wrap a project ) Want to see if we’re a good fit? Let’s chat 👇 Let's chat → Book a 30-min intro call Drop us an email → hello@dowordsgood.com Check out our website → Our website Follow us on Insta → @dowordsgood 📬 Pssst. Want copywriting tips in your inbox every Tuesday? We send a weekly copywriting newsletter full of practical copy tips, consumer psychology, examples of brands doing it well, and copywriting frameworks you can pinch to put that week's idea to work for your brand. It’s read by folks at The LEGO Group, Bloom & Wild, Toast Brewing and loads of others. “Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing 👋Sound good? Come join us! (We'll send 5 quick-win, sales-boosting tips straight away.)

Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Brand and Tone of Voice for Tanya Baker & Co (boutique estate agent) • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

Do you need content for your website, blog or other marketing channels? I’m a freelance copy and content writer with over 15 years’ experience. I specialise in finance, tech and digital marketing, but I love helping all businesses, big and small, put together content strategies to attract more customers and build engaged communities around their brands. I can help you articulate your brand voice, identify key themes for brand storytelling, create editorial calendars and refine content creation processes. If you're looking for an experienced and creative copywriter to create any of the following (or any other content type), drop me a line and we can draw up a brief: - Websites - Landing pages - Blog posts - In-depth guides - Infographics - Reports - Assets for digital PR campaigns - Email campaigns - Brochures I also offer coaching and workshops, either one-to-one or for your team, on brand voice, content marketing strategy, content creation, and any specific copywriting issues you're facing. Testimonials "Chris creates amazing content. I had the pleasure to work with Chris on a few projects. He takes time to understand the brand, the brief and any other requirements. If you need help with your content or brand messaging I would highly recommend Chris." — Hana Bednarova, Director, Bednar Comms “Chris is a great content producer and a wonderful guy to work with. Any piece of content that passes under his diligent gaze turns into a masterpiece. He has not only enhanced the content that we produce, but also significantly improved everyone who worked with him.” — Jonny Addy, Managing Editor, NeoMam Studios “It’s been really great working with Chris. His rounded knowledge on how to optimise content in our outreach activities has helped us develop two new content platforms for Distrelec putting the customer front and centre: a high-end magazine and a resources hub underpinning our brand and SEO strategies. We’re getting a lot more visits from potential and existing customers as a result.” — Emma Hoten, Head of Customer Proposition & Marketing, Distrelec Get in touch Drop me a line if you’d like to talk about your content strategy and setup, or if you want content for your website, blog or other channels. Don’t worry if you don’t have a brief ready to go, as I can help guide you through the whole process. Send me an email at chris@citracontent.com and let's get started!

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochures and project proposals you've written are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. Hi there, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photographic, and the great outdoors. A writer who brings places, spaces, products, and services to life with meaningful and memorable words. Words that can... • Paint a persuasive picture • Simplify a complex message • Engage, resonate, and connect with your ideal audience • Evoke a thought or a feeling • Tell your compelling story • Break down potential barriers • Build trust • Help you stand out from your competitors • Inspire even the mildly curious to act... Copy with a human touch, written to resonate and connect with the people you most want to reach. Unlike something that's been unimaginatively cobbled together by ChatGPT or one of its AI cousins. So, whatever your message. Whatever your aim, let me find just the words you're after. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Lollipop - content marketing specialists for Fire and Security sectors. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to write for clients in the same sectors, too. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Some extra (reassuring) bits you'll want to know... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photographic holidays, tours, and workshops, and • Heritage tourism 🎯 I've written in-depth illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My current day rate is £360. According to ProCopywriters' latest survey for 2024, the UK average day rate is £440 meaning you get the essential words you're after at a rate that's realistic and fair for both of us. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain etc. ✅ Project descriptions - architectural storytelling for architects, placemakers, developers, planners... ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy and content that's... • Carefully crafted for your ideal audience • Easily understood - but not dumbed down • Always engaging, and • Never dull Please get in touch. Head over to my new look website, email me from this page, or call me (you'll find the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project. ✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland

Technical expertise is the heart of your business. But you need extra skills to scale up. In the competitive world of IT managed services, cloud solutions and cyber security, telling prospects what you do is only the first step. You also have to show what makes you different. That's where credible and engaging content helps by giving your business a unique voice. You'll connect with potential customers using your experiences and in-depth knowledge. Whether you're a Microsoft Partner, an MSP or an MSSP, compelling content gives you a competitive edge… ➡️ Case studies - Highlight your impact through success stories ➡️ Website copy - Create the right first impression and attract new leads ➡️ Articles - Share your technical insights and thought leadership ideas ➡️ White papers - Establish your authority with decision-makers How I can help you As a freelance B2B tech copywriter, I'll listen to what you want to achieve and craft the copy and content you need. Over the last 8 years, I've written for IT managed service providers, cloud partners, cyber security consultants and software companies. Before that, I spent over 20 years working in IT and technology for Accenture, Visa and other brands. Trusted by IT providers, software companies and other technical experts ⭐ "It’s been brilliant working with Rob on our website copy. We now have clear messaging and engaging copy for our new websites." Paul Rufus, Proximity Enterprise Solutions ⭐ "Rob recently supported us with cybersecurity copywriting. The blog was structured well, and he provided a video walking us through the piece – which was really helpful." Kate Mingo, Evalian ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a free 20-minute call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

I’ve a knack for transforming jargon-heavy ideas into clear, engaging stories that drive conversions. With a background in business journalism and a physics degree, I blend analytical precision with creative flair to craft content that resonates. What I Do: I write website copy, blogs, white papers, case studies, and advertorials that speak directly to your audience. My speciality? Plain English that captivates and converts – whether it’s for a fintech startup, a private equity firm, or a travel brand. I dig deep to understand your business, then deliver content that’s sharp, reader-friendly and results-driven. Who I’ve Worked With: From global players like CNBC (writing advertorials for the Abu Dhabi government) to UK titles like Elite Business and Elite Franchise, I’ve helped businesses of all sizes shine. My portfolio includes international private equity houses, SaaS companies, and British SMEs across finance, telecoms, property and the franchise sector. What My Clients Say: • "Like a sponge, he absorbed my website. Then with brevity and clarity, infused it with The David 'Ryanesque' Touch." - John Dearden, Manchester engraver • "Best investment for any business." - Natalia Barbour, Bureau Arcturus, Guildford Let’s Talk: Ready to make your content work harder? Let’s chat about how I can help your business stand out.

Each month, more than 10 million people engage with my content, including vulnerable individuals and those for whom English is not their first language. My content must be clear, accessible and empathetic. This scale and diversity of engagement demonstrate my ability to craft content that resonates with various user groups, particularly in high-impact digital services.“Thank you for your outstanding article on trauma-informed content and AI. Just excellent work!” — Kristina Halvorson, CEO & Founder, ButtonWith decades of experience, I specialise in delivering inclusive, trauma-informed content that meets the needs of all users, regardless of background or circumstance. I help organisations make content safer, clearer and more empowering, especially for people dealing with trauma, vulnerability or major life changes.As Senior Content Designer and Strategist at Trauma-Informed Content Consulting, I work with communities, support groups and key stakeholders to transform overwhelming information into clear, compassionate guidance for the public, private and charity sectors.Drawing on 40 years of experience at the intersection of complex systems and human vulnerability, I’ve led national content projects - from Universal Credit to Cancer Research UK - that cut user journeys by up to 70%, improve accessibility, reduce support costs and strengthen trust.My trauma-informed, vulnerability-aware approach ensures every word respects emotional journeys and cultural sensitivity within strict safeguarding protocols, minimises distress and drives measurable outcomes. Core services Trauma-informed content and service designUser research and testing, empathy mapping and content audits that reveal emotional triggers and guide sensitive communications Complex systems content strategyRoadmaps, style guides and governance for government, health and social care programmes. AI-assisted workflows (secondary offering)Prompt engineering, ethical AI tool integration and governance frameworks to scale empathy-driven content. Impact highlights Metropolitan Police Service: Created a national trauma-informed advice service on drink and needle spiking—praised by support organisations for its “appropriate and victim-focused” language. Cabinet Office: Developed SaaS counter-fraud tools recognised by Downing Street as “star performers” in safeguarding vital Covid-19 business funding. Universal Credit: Pioneered GDS-aligned content frameworks guiding 5.6 million applicants and cutting housing-benefit queries by 70%, saving £3 million in support costs. Cancer Research UK: Redesigned 5,000+ pages of cancer advice, respecting users’ emotional states and reaching over four million monthly visitors with critical medical information. Why work with me? Deep expertise: Four decades in government, health and crisis sectors—rare blend of strategic and hands-on content leadership. Measurable results: Every engagement signed off with clear KPIs and ROI metrics. Empathy-first ethos: Proven framework that balances clarity with compassion, protecting vulnerable audiences. Forward-thinking: Early adopter of AI tools, ensuring technology amplifies - not replaces - human sensitivity. Next steps Book a 15-minute complimentary discovery call to explore how trauma-informed, vulnerability-aware content can transform your project. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

You're busy, so let's keep this quick. Here are 4 questions my clients ask: ONE: How much do you charge for copywriting and content writing? Around £400 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises. TWO: Are you available now? Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call. THREE: Are you an experienced copywriter? Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing. FOUR: What happens when a client works with a copywriter?Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner." I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact

I'm Jess, a professional writer and editor with over 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms and fintechs to boutique consultancies and specialist premium publishers. Clients include NatWest Cushon, Pinsent Masons LLP, Quiet Mark, Media Voices, Whycatcher, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

My aim is to make complex subjects interesting and accessible. If you work with lots of jargon-heavy technical details, then I can help you. After working in the public and private sectors for more than 25 years, I'm very comfortable handling all sorts of technical and business language – not to mention data and tables that send some people to sleep. How I can help you I can provide support with your copywriting requirements, such as: Green Tick Icon blog posts Green Tick Icon case studies Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service can be tailored to your specific requirements and provided on either a regular or one-off basis. With an eye for detail and a professional, meticulous approach to every project I undertake, I'm confident that I can help you establish a professional image and engage effectively with your audience. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in the environment and sustainability. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon environment Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon education Green Tick Icon leisure and tourism Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business support. Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, including testimonials from clients, please visit www.technicalix.co.uk.