UK Copywriters Directory

  • PRO
    I create detailed brand voice and editorial style guides for personal brands and businesses so they can: • Onboard writers more quickly (whether in-house or freelance) • Reduce editing time • End up with copy that consistently aligns with their brand's voice and style • Publish better copy and content If you want to bring on new writers but don't have a system for getting them up to speed quickly with your voice and style preferences, get in touch. I'll walk you through how investing in a style guide and defining your brand voice (tone of voice) now can pay dividends for years to come. Need copywriting? I write copy using voice of customer data and tried-and-tested copywriting techniques so it authentically connects with your audience and guides them through the buying journey. Basically, I help move your audience to yes. I'm also a professional editor. I help copywriters, marketing agencies and businesses elevate their content by not only catching errors but also enhancing clarity and effectiveness. I’ve learned from one of the top eComm and SaaS email strategists, Samar Owais, and the original conversion copywriter, Joanna Wiebe. I’ve completed Samar’s eCommerce Email Bootcamp, and I've completed over 100 hours of in-depth training in conversion copywriting in Joanna’s (Copyhacker’s) Copy School. I have also met (and exceeded) the work experience and training requirements for Professional Membership in the UK's Chartered Institute of Editing and Proofreading. Please visit my website for more information and to book a discovery call.

  • PRO
    I’m a strategic B2B copywriter with experience ranging from tech startups to global brands like PayPal, Adobe, and TCS. With over 7 years of experience across freelance, in-house, and agency roles, I’ve worked on everything from ads to ABM, concepts to case studies, emails to eBooks, and SEO to scripts. Whether I’m creating a content strategy for a startup or fine-tuning the voice for a fintech leader, my goal is always the same: to produce messaging that resonates and gets results. Take a look at some recent examples: https://www.sophiewillinkwrites.com/

  • PRO
    Better content in English and German. Looking for high-quality blog posts or engaging web copy? I'll write them for you. I'm a qualified copywriter, SEO content writer and marketing translator who delivers creative copy in English and/or German. What you'll receive 📝 ⭐ Well-researched and interesting web copy. ⭐ SEO-friendly and clear text (using paid SEO tools). ⭐ Professionally written or translated/transcreated marketing content. Special interests 🌱 I especially love working with ethical businesses and fellow freelancers based in the UK and the EU. Professional background 👩‍🎓 I’m a professional translator (DipTrans MCIL, English German), as well as a qualified copywriter and SEO content writer (College of Media and Publishing). You'll also benefit from my interest in a more ethical approach to social media marketing. As an Affiliate Professional of the Chartered Institute of Marketing, I keep up to date with the latest developments in the marketing world. You’ll work with someone who completely understands and conveys your marketing message in a culturally sensitive way. My professional background is in publishing and communications. I spent many years working for the University of Oxford before becoming self-employed. What my clients say ⭐ "I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. [...] Claudia's support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn't hesitate to work with her again in the future." Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group "Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time. [...] I would highly recommend her work!" Natasha von Memerty, Karakorum "Whenever I want a German marketing translation to have the same energy and feel as the original English, Claudia is the first - and only - translator I turn to. She has years of experience as a translator and copywriter under her belt, has trained in social media marketing and, most important of all, knows how to use language to bring ideas to life." Ian Winick, translator and copywriter I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results. Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail. I look forward to working with Claudia again soon. Udo Leinhäuser, CEO, i-SEO.works

  • PRO
    Every business needs a story, and, with over a decade's worth of professional writing experience, I can enliven your enterprise. With words. I have years of editorial pedigree behind me, so I'm well-versed in producing impactful thought leadership features, as well as hard-hitting B2B articles. Journalistically, I specialise in finance, sustainability in business and technical sectors. I can turn your white papers or dry industry reports into compelling content. Versatility is key, though. I've generated a wealth of writing that covers professional services, the public sector and arts marketing. That means I know how to best craft your message. I am able to produce everything from feature articles, blog posts and website copy to press releases, digital newsletter campaigns and technical pieces – and more. In addition to my professional output, I am a certified copywriter, with a Copywriting Diploma (Distinction) from the globally recognised College of Media and Publishing. I also have an MA in English (Distinction) from the University of Sussex, and a First Class BA (Hons) degree in English Literature from the University of Manchester. I provide unlimited revisions at no extra cost, to help hone your story. Contact me to learn what I can do for you.

  • PRO
    ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochures and project proposals you've written are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. Hi there, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photographic, and the great outdoors. A writer who brings places, spaces, products, and services to life with meaningful and memorable words. Words that can... • Paint a persuasive picture • Simplify a complex message • Engage, resonate, and connect with your ideal audience • Evoke a thought or a feeling • Tell your story • Break down potential barriers • Build trust • Help you stand out from your competitors • Inspire even the mildly curious to act... Words clearly written with a human touch. Not something that's been cobbled together by ChatGPT or one of its cousins without any forethought, care, or effort. So, whatever your message. Whatever your aim, let me find just the words you're after. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Founder, Lollipop - content marketing specialists for Fire and Security sectors. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to write for clients in the same sectors, too. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Some extra (reassuring) bits you'll want to know... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photographic holidays, tours, and workshops, and • Heritage tourism 🎯 I've written in-depth illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My current day rate is £360. According to ProCopywriters' latest survey for 2024, the UK average day rate is £440 meaning you get the essential words you're after at a rate that's realistic and fair for both of us. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain etc. ✅ Project descriptions - architectural storytelling for architects, placemakers, developers, planners... ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy and content that's... • Carefully crafted for your ideal audience • Easily understood - but not dumbed down • Always engaging, and • Never dull Please get in touch. Head over to my new look website, email me from this page, or call me (you'll find the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project. ✨"Andrew ... your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland

  • PRO
    I write words that hook minds and spark action. As an experienced integrated copywriter I help brands find their authentic voice and use it consistently across the right channels. I don’t “wordsmith” or fit copy into designs. I write strategic copy that speaks to your customers, builds trust, and guides them to your desired action. Using proven strategies, conversion techniques and copywriting formulas, I persuade your audience to say: YES to your offer. YES to your solution. YES to your value. Sound like something you need? Get in touch: hello@abelwords.com B2B Copywriting | Websites | Email strategy & automations | Scripts | Landing Pages | Brand Guidelines | Creative Concepts |Social Ads | Articles | Reports | Guides | Case Studies | & More

  • PRO

    Jay

    "Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, Jay here. I’m an easy-to-work-with website and SEO copywriter for small businesses and agencies. What I write ▪️Home pages ▪️About pages ▪️Service pages ▪️Product descriptions ▪️Blog posts ▪️Case studies ▪️Articles ▪️Landing pages ▪️Advertorials ✅ Human-centric, results-driven copy that strikes a chord with your target audience. ❌ No generic language, cheesy cliches, cringe AI speak or keyword stuffing. Read more on my website: SEO content writing services, SEO copywriting services and website copywriting services. Who I write for Over the years, I’ve written for small businesses in all sorts of industries, from tech to travel and health to accounting. I’m comfortable with researching and writing for all kinds of businesses, whether you provide a service or sell physical products. My clients are usually small business owners, content marketing managers and agency vendor/project managers. Why me? ▪️Trusted by 100+ small businesses ▪️5+ years writing SEO and web copy ▪️Fast turnaround times ▪️No missed deadlines ❤️ Why else do clients love working with me? Well, I also do web design (WordPress), search engine optimisation and AI chatbot development. Basically, I do everything, so you don’t have to work with a separate web developer or SEO specialist. Check out my portfolio on my website. Here are some reviews from Linkedin: More about me Check out my lovely website: Allin1websites.co.uk There you’ll see rough prices, my portfolio and services. And contact me for a friendly chat: Jay@allin1websites.co.uk

  • PRO
    Hi! I'm Hannah. I am a copywriter based in Plymouth. I specialise in corporate comms, travel/tourism, event management and fitness. Writing and editing blog posts, press releases, magazine articles and product descriptions is where I thrive. When I'm not in the office you can find me out on a run, lifting weights in the gym or gliding along one of the many waterways around Devon and Cornwall on my paddleboard (weather permitting! 🤞) During the summer I can also be found working in Event Control at several of the UK's biggest festivals. So if you are in the fitness, tourism or event management world and want a writer who not only talks the talk, but walks the walk, get in touch!

  • PRO
    Does your copy sound bland, dry or stuffy even though your brand isn't? If so, you need to put a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥into it. How? By working with a fun brand copywriter, like me. When I'm finished, you'll have: 🎉 Must-click-around web pages ⚡️ Must-read social posts 💥 Must-buy product descriptions 🎉 Must-open email funnels ⚡️ Must-share articles 💥 Must-print press releases All written in a human tone of voice that's perfect for your brand and audience. Everything I write for you is SEO-friendly and bursting with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your gob as a kid. So, what are you waiting for? Let's chat. Visit my website at www.indeliblethink.co.uk, send me a DM or email matt@indeliblethink.co.uk

  • PRO
    Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Brand and Tone of Voice for Tanya Baker & Co (boutique estate agent) • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

  • PRO
    Technical expertise is the heart of your business. But you need extra skills to scale up. In the competitive world of IT managed services, cloud solutions and cyber security, telling prospects what you do is only the first step. You also have to show what makes you different. That's where credible and engaging content helps by giving your business a unique voice. You'll connect with potential customers using your experiences and in-depth knowledge. Whether you're a Microsoft Partner, an MSP or an MSSP, compelling content gives you a competitive edge… ➡️ Case studies - Highlight your impact through success stories ➡️ Website copy - Create the right first impression and attract new leads ➡️ Articles - Share your technical insights and thought leadership ideas ➡️ White papers - Establish your authority with decision-makers How I can help you As a freelance B2B tech copywriter, I'll listen to what you want to achieve and craft the copy and content you need. Over the last 8 years, I've written for IT managed service providers, cloud partners, cyber security consultants and software companies. Before that, I spent over 20 years working in IT and technology for Accenture, Visa and other brands. Trusted by IT providers, software companies and other technical experts ⭐ "It’s been brilliant working with Rob on our website copy. We now have clear messaging and engaging copy for our new websites." Paul Rufus, Proximity Enterprise Solutions ⭐ "Rob recently supported us with cybersecurity copywriting. The blog was structured well, and he provided a video walking us through the piece – which was really helpful." Kate Mingo, Evalian ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a free 20-minute call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

  • PRO
    Some places just stay with you. Not because of the flashy landmarks or fancy hotels. But because of the people. The energy. The weird little moments you could never have planned. And yet, these are the stories brands forget to tell. Too many businesses resort to clickbait headlines, cramming in keywords and focusing more on pleasing algorithms than people. But what people really connect with is a 𝒔𝒕𝒐𝒓𝒚. Your story isn’t just a nice-to-have, it’s what makes people care. And when people care, they act. They book the trip, join the movement, support the cause. 𝑰 𝒌𝒏𝒐𝒘, 𝑰 𝒌𝒏𝒐𝒘. When you're in the thick of running a business, it can be hard to see the extraordinary elements of its journey. But that’s where an outside perspective comes in handy… 𝑨𝒏𝒅 𝒕𝒉𝒂𝒕’𝒔 𝒘𝒉𝒆𝒓𝒆 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑. I started 𝑾𝒉𝒆𝒓𝒆'𝒔 𝑬𝒎𝒔? because I believe meaningful results require meaningful content. Not another "Top 10" list or generic marketing pitch, but stories rooted in real adventures and alive with detail. With 15 years of branding and travel experience, I’ve had the pleasure of telling stories for brands like Marriott International’s W Hotels and the lively neighbourhood of Bloomsbury London. 𝑾𝒂𝒚𝒔 𝒘𝒆 𝒄𝒂𝒏 𝒘𝒐𝒓𝒌 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓: ✨Website copywriting ✨Brand storytelling ✨Travel writing ✨Blog management ✨Email marketing ...and more. 𝑰 𝒑𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒔𝒆 𝒘𝒓𝒊𝒕𝒊𝒏𝒈 𝒇𝒐𝒓: 🏡 Neighbourhoods & tourism boards 🌍 Climate & sustainability initiatives 💚 Disaster relief & humanitarian charities 🎶 Festivals & local experiences 🤝 Community-focused brands 🏨 Hotels & hospitality Interested in working together? Then there’s only one question... 𝑾𝒉𝒆𝒓𝒆’𝒔 𝑬𝒎𝒔? 📩 Find me at: hello@wheresems.com View my full portfolio: https://wheresems.com/portfolio/

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Member spotlight

Becca Bull

“In the final year of my biochemistry degree… I realised I enjoyed writing more than lab work.”

Jenny Lucas

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”

Jo Martin

“I love seeing my work out in the world. Knowing my work was being seen by some of its 300,000 followers and seeing them engage with it, was a great feeling”

young woman with sunglasses on smiling against picturesque waterfallsSarah Vordermeier

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

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