UK Copywriters Directory

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

I help brands find common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a time to chat, please get in touch: ed@edprichard.com Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

I help businesses get found by Google, cited by AI Overviews, and recommended by AI tools like ChatGPT, Gemini, and Perplexity. Trained in Germany. Based in Liverpool since 2009. Built on systems, not stories. Most of what gets sold as AEO or GEO is good SEO, applied to a new place. Clear writing, sensible structure, real expertise, and pages that earn trust still do most of the work. AI tools cite sources differently from Google. They look at where your brand is mentioned across the web, whether your content can be lifted cleanly into an answer, and whether your site sends the right signals about who you are. That last 10–20% is the difference between being visible and being cited. My approach to SEO reflects my German training. I'd rather quote you precisely than impress you vaguely. I started in strategic PR comms at a Bremen-based agency in 2008, moved into search at Latitude in Warrington in 2011 (now part of Jellyfish), worked across several UK agencies in PPC, SEO, and digital strategy, and have spent the last six years freelancing, working directly with businesses and as a contracted specialist alongside agencies. Past clients include Microsoft, Audible, Liverpool John Lennon Airport, Tommee Tippee, Shop Direct (Very, Littlewoods), and Tatti Lashes. I specialise in sectors where accuracy matters and trust isn't optional: healthcare, professional services, retail, and tech. • SEO and AI search audits (AEO/GEO) • SEO copywriting and content strategy • Technical SEO • English ↔ German localisation ECTS-accredited courses in elements of AI, AI and law, and AI ethics (University of Helsinki and Lund University). Member of EMWA, the Society of Authors, and ProCopywriters. miriam@copperwords.com | www.copperwords.com — What clients say: 💬 "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement." — Dr Natalie Summerhill, Summerhill Health 💬 "Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe." — Emma Hatfield, Brook Financial

In energy and B2B tech, the most innovative products are often the hardest to communicate. With 8 years' sector experience, I help buyers understand how your technology solves their business challenges. I do this through: ✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers. ✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and IT architecture. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. Scroll down to my portfolio and get in touch at sarah@sarahmackinlayconsulting.com Here’s what my clients say about me: I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said, “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said, "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications About me My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve. Next Steps Let’s set up a time to chat. Contact me at: sarah@sarahmackinlayconsulting.com

Actor, presenter and copywriter with several recognised credits in the creative sector. As a fitness and travel enthusiast, I enjoy writing content for people on the go. Being no stranger to the camera, my style is fun, energetic and slightly off-the-wall. I gained much of my experience with Zohar Entertainment (500k+ YouTube subs) in partnership with media titans Gaia and Coast to Coast AM. During my time here, I was creating content around their UFO/Paranormal documentaries. I was also the channel's presenter and the audience very much warmed to my Northern quirks. For me, writing isn't just about gripping the audience, but spurring them on to take action. Whether it's punchy hooks or lengthy articles, you can rely on me to bring your content to life.

Hey, I’m Jack 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn’t just sound nice, it helps the right people understand your product’s unique awesomeness (and then hit buy). Who we’ve helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support “An absolute game-changer… hugely transformational for us as a brand” “Working with Jack and Joe has been an absolute game-changer for us. Not only are our sales way up, but they really helped us nail who we are as a brand, how we should sound (to customers and in retail decks) and gave us a brand voice & messaging playbook that our whole team have used to make everything we do unified and on-brand. The whole thing was hugely transformational for us as a brand. Highly recommend.” Max Reynolds, Founder, Beachbum We’re probably a good fit if: ✅ Your brand’s levelling up, but your messaging is starting to feel a bit “held together with tape” ✅ You want copy that converts and sounds like you, no gimmicks, no “CRO bro” stuff ✅ You’re building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That’s because we’ve been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it’s fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let’s chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. “Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing

I'm a professional copywriter from Newcastle upon Tyne who specialises in website and marketing content. As a former newspaper journalist, I also write engaging press releases I know will make it past editorial teams. I've been known to dabble in email, social media, and newsletter copywriting projects, too! While I'm a creative writer at heart, I'm able to pay the bills by delivering outcome-focused copy that connects with target audiences. OK, that's all the housekeeping out of the way. Who is Malcolm Cox? Good question. I'm one of life's creatives. I always have been. While I have absolutely no art skills to speak of, my creativity comes in the form of the written word. I read obsessively at school. And as is often the way, I wrote obsessively, too. When it was time to think of careers, I decided to become a journalist specialising in politics. So, in September 1994, I enrolled on a politics course at Northumbria University. And in December 1994, I decided it wasn't for me. That's when I decided to cut straight to the chase. I reached out to multiple local newspapers in North East England for work experience opportunities. And after getting several articles published as a 'civilian', I applied for a place on the NCTJ Newspaper Journalism course. After around a year as a junior reporter, I became disillusioned. While I once imagined myself as a hotshot investigative journalist – fighting to uncover the truth and tackle injustice wherever it lay – the reality was very different. My average day consisted of court reporting (with daily threats of violence), vox pops, and press release editing. So, I decided to take a 15-year sabbatical while I pursued a career in retail and hospitality. In 2012, I quit my job. I just walked out. I sat in my car and pondered the existential crossroads that lay in front of me. Drive away, and I was on my own – and probably blacklisted from the industry. Stay, and a little part of my soul would continue to die every day. I drove away. Copywriting was tough at first. I risked bankruptcy by taking on the smallest, most menial tasks and charging pennies for the privilege. But things got better. I amassed a good client base. And I did it through a handful of freelancer websites and word of mouth. But AI changed everything. Having made a very good living on the likes of Fiverr and UpWork, it soon became apparent that I'd have to increase my online presence to survive. So, here I am. In preservation mode. But I get the sense that I'm with friends. One good thing to come from the emergence of AI is the fact that only genuinely talented copywriters will continue to earn decent money. And from what I can see, most of them are right here in the Pro Copywriters community. As for what I can do, I'll share some of my portfolio over the coming days. For now, give me a tinkle or drop me a message if you need the kind of content that paints a vivid picture in the mind of your customers.

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix, Department of Health NI, and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

Putting your ideas, plans, designs, projects, or services into words that bring them to life. Words that'll resonate and build trust with the people you want to reach. All done with a blend of persuasive copywriting and relatable storytelling. ⭐“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built environment, placemaking, heritage, and photography. Whatever your message. Whatever your aim, let me find just the words you're after. Words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Capture the big idea as well as the smallest details 🔹 Spark the imagination 🔸 Bring your latest projects to life 🔹 Win hearts 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... ⭐"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer. Clients included the National Trust, and I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ⭐"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're still getting the essential words you're after at a rate that's realistic and fair for both of us. ⭐"Thank you for your collaboration, Andrew, your work has been invaluable to us." Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as humanising soulless AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain, etc. ✅ Taglines, Straplines, and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ⭐"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. I'd love the opportunity to work with you. So, for captivating, enticing, and memorable copy, please get in touch... Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after.

Need some words? I’ve got you! What happens when you work with me? Simply, I deliver the copywriting you need. I learn all about you, your business, your audience, your services/ products, your competition, your brand, your favourite coffee order, and every other relevant detail. All that info mushes around in my brain where all my copywriting skills and experience lives. I take as much time over the body of the copy as I do the headline, and I'm relentless about the accuracy of my writing. What I write is 100% you, completely original (I never, ever, ever use AI), and strategically persuasive so it *actually* performs. Ok, but what literally happens?We meet, normally on Google Meet (but if you’re in the Bristol area, let’s grab a coffee?). I send you a proposal. When you accept a package, there’s a contract and a deposit invoice. You brief me with all the information I need (don’t worry, there’s a questionnaire). I get researching and writing from scratch. You get your first draft on the deadline. We do a round of edits where you can change whatever you need. You have copy and paste-able copywriting ready to upload. We can work together on one-off project, tackle a project a page at a time, or I offer retainer packages. I’m never sales-y, I just want to help you with what you need. Nothing more. “5 stars! The copy Bonnie delivered for our website was spot on, easy to understand and funny where needed. This definitely gave us an advantage when launching” Brenda, Marketing Manager, CloudPillo What I writeAnything you want! Normally that looks like enticing website copy (including ‘about me’ pages, FAQs and landing pages), engaging blog posts, vibrant newsletters, irresistible product/ service descriptions, brochures, leaflets, emails, social media posts... the list goes on. You can probably tell, I have a relaxed and chatty style in my own writing, but I change it up when I write for others. I’ll use your brand voice and write as formally or informally as you like. It’s my words, but it’s totally you and your business. Whatever you need me to write for you, I carefully craft the words, so your customer feels compelled to act. Whether that means they follow you, buy from you, sign up to your launch, arrange a call with you or visit your website. Who I work withMy dream clients come from all walks of life, but they have things in common. I love writing for bold, creative, radical business owners. I care a lot about ethical, sustainable, and socially conscious businesses. I’ve written for sole traders, SMEs, creative agencies, and huge household names (The National Trust, Coat Paints, PetPlan, and others). I’ve also been published in the national press. “The copy Bonnie has written is exactly the right tone and sells my services in a way that feels authentic to me. Bonnie was easy to work with and communicated clearly” Laura, Workplace Culture Consultant, CultureBloom What I bring to every copywriting projectCopywriting qualifications Distinction: Level 4 Diploma in SEO Copywriting from CMP; Introduction to Copywriting from City University; 10-week Digital Marketing Skills Bootcamp; SEO copywriting workshops (multiple); Monthly CPD workshops from ProCopywriters Experienced AF with words: Full-time freelancing since 2021; written for newspapers and for household-name brands; 2:1 English degree (specialising in Victorian lit and women in Gothic lit); 10 years of teaching secondary school English; GCSE Examiner (specialising in Shakespeare and the 19th Century Novel); book-club-running, writing-club-attending, 52-books-a-year-reading, word-wrangler “Bonnie is a joy to work with! Her copy meant I was proud to share my event listing and website. She also provided extra copy so it could be used for future events, a life saver!” Jess, Marketing Expert, Wild Coworking

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant