𝐖𝐇𝐎 𝐀𝐌 𝐈? 👋 I’m Sanina, a former journalist-turned-freelance-copywriter. 🏆 I'm a Top Copywriting Voice on LinkedIn. ⌨️ I’ve been writing for 20+ years. My experience spans: ⚬ Print and broadcast journalism ⚬ In-house local Government communications ⚬ Agency-side PR & content/inbound marketing 𝐖𝐇𝐘 𝐂𝐇𝐎𝐎𝐒𝐄 𝐌𝐄? I’ve been writing since the age of 17, when I started out as a trainee reporter at my local newspaper. More than 20 years later, I’m still writing. Over the years, I’ve helped a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors generate leads and increase sales by communicating the right messages to the right people at the right time. 𝐖𝐇𝐀𝐓’𝐒 𝐈𝐓 𝐋𝐈𝐊𝐄 𝐓𝐎 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄? I’m quick-thinking, results-driven and passionate about producing copy that delivers on multiple levels (that’s how I describe myself, anyway). And here’s what some of my clients have to say about me: 1. '𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦. 𝘚𝘩𝘦 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘣𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘪𝘦𝘤𝘦𝘴 𝘰𝘧 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘰𝘪𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘏𝘦𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘶𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘣𝘦𝘩𝘪𝘯𝘥 𝘰𝘶𝘳 𝘯𝘦𝘸 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘦, 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘦𝘳.' – 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. 2. ‘𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘴𝘬𝘪𝘭𝘭𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳, 𝘸𝘩𝘰 𝘸𝘰𝘳𝘬𝘴 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘢𝘯𝘥 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦𝘭𝘺 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘰𝘯 𝘱𝘰𝘪𝘯𝘵 𝘦𝘷𝘦𝘳𝘺 𝘵𝘪𝘮𝘦. 𝘚𝘩𝘦 𝘪𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺, 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘦𝘺𝘦 𝘧𝘰𝘳 𝘢 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘣𝘳𝘪𝘦𝘧 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘸𝘰𝘳𝘥𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘢𝘯𝘺 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.’ – 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 3. '𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵. 𝘚𝘩𝘦 𝘢𝘴𝘬𝘴 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘱𝘶𝘵𝘴 𝘢 𝘩𝘪𝘨𝘩 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘤𝘢𝘳𝘦 𝘪𝘯𝘵𝘰 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦𝘳 𝘵𝘰𝘯𝘦, 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘢𝘯𝘥 𝘢𝘤𝘤𝘶𝘳𝘢𝘤𝘺 𝘩𝘪𝘵𝘴 𝘵𝘩𝘦 𝘣𝘳𝘪𝘦𝘧. 𝘐'𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘩𝘦𝘳 𝘰𝘯 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘧𝘰𝘳 𝘢 𝘳𝘢𝘯𝘨𝘦 𝘰𝘧 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘯𝘥 𝘴𝘩𝘦 𝘩𝘢𝘴 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥.' - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 4. '𝘐 𝘧𝘰𝘶𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘯𝘪𝘯𝘢 𝘢 𝘷𝘦𝘳𝘺 𝘦𝘢𝘴𝘺 𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦. 𝘈𝘧𝘵𝘦𝘳 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨, 𝘴𝘩𝘦 𝘩𝘢𝘥 𝘨𝘳𝘢𝘴𝘱𝘦𝘥 𝘰𝘶𝘳 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘢𝘯𝘥, 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘸𝘦𝘦𝘬, 𝘩𝘢𝘥 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘤𝘰𝘱𝘺, 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘹𝘢𝘤𝘵 𝘴𝘵𝘺𝘭𝘦 𝘢𝘯𝘥 𝘵𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘸𝘢𝘯𝘵𝘦𝘥. 𝘐 𝘧𝘰𝘶𝘯𝘥 𝘩𝘦𝘳 𝘵𝘰 𝘣𝘦 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘱𝘳𝘰𝘮𝘱𝘵, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘪𝘯𝘨 𝘵𝘰 𝘦𝘮𝘢𝘪𝘭𝘴 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺. 𝘚𝘩𝘦 𝘮𝘦𝘵 𝘦𝘷𝘦𝘳𝘺 𝘥𝘦𝘢𝘥𝘭𝘪𝘯𝘦, 𝘰𝘧𝘵𝘦𝘯 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘢𝘩𝘦𝘢𝘥 𝘰𝘧 𝘵𝘪𝘮𝘦.' - 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 5. '𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨. 𝘈𝘵 𝘧𝘪𝘳𝘴𝘵 𝘴𝘩𝘦 𝘸𝘢𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘰𝘯 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘣𝘳𝘢𝘯𝘥, 𝘣𝘶𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘭𝘰𝘯𝘨 𝘴𝘩𝘦 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘸𝘢𝘯𝘵𝘦𝘥 𝘩𝘦𝘳. 𝘐𝘵'𝘴 𝘳𝘢𝘳𝘦 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘢 𝘯𝘦𝘸 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘦𝘮, 𝘺𝘦𝘵 𝘵𝘩𝘢𝘵'𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘩𝘦𝘳𝘦.' - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. 🔹 𝐅𝐨𝐫 𝐟𝐮𝐫𝐭𝐡𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐫𝐞𝐚𝐝 𝐦𝐲 𝐟𝐮𝐥𝐥 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 - www.skcopyco.com/clients-comments/ 𝐖𝐇𝐎 𝐇𝐀𝐕𝐄 𝐈 𝐖𝐎𝐑𝐊𝐄𝐃 𝐖𝐈𝐓𝐇? 𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: Debenhams, Holland & Barrett, PwC, HS2, Mitchells & Butlers, Anwyl Homes, Papa John's Pizza, SCS, Pitney Bowes, Purplebricks, HomeServe, the University of Birmingham, Midlands Aerospace Alliance, Co-op, Dignity Funerals, and many more. 𝐒𝐞𝐜𝐭𝐨𝐫𝐬 𝐜𝐨𝐯𝐞𝐫𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: construction, professional services, property, healthcare, manufacturing, engineering, education, retail, hospitality, technology, charities, public sector and utilities. 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐈 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔? Clients come to me for content: 1. Direction. 2. Creation. 𝐌𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: content plans, content audits, brand propositions and key messaging and tone of voice guidance. 𝐌𝐲 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐜𝐨𝐯𝐞𝐫 𝐚𝐥𝐥 𝐟𝐨𝐫𝐦𝐬 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: including SEO copywriting, blogs, thought leadership, white papers, brochures, reports, website copy, media releases, email campaigns, social media posts, newsletters and awards entries. 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐘𝐎𝐔 𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐌𝐄? 🔹 To discuss your content requirements with me, call me on 07810 636 748 or email me at sanina@skcopyco.com, and I’ll get straight back to you. To find out more about me and my services or to see some examples of my work, visit www.skcopyco.com. 𝐏𝐒: 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐚𝐥𝐬𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐏𝐫𝐨𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫𝐬 𝐌𝐞𝐦𝐛𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 - www.procopywriters.co.uk/2017/08/sanina-kaur-procopywriters-member-spotlight/

👋 Hello, I’m Miriam - SEO Copywriter, Content Writer & SEO Consultant. Let me ask you something... Your website is talking. Is anyone listening? With over 13 years of experience, I help B2B SMEs like yours attract their ideal customers through compelling content and proven SEO tactics. I'll make sure your website gets heard and seen by the right people. Think of me as your website's archivist. I'll help Google understand your business so it can file it in the right category. This means you can: 🎯 Improve your search rankings in Google and Bing. 🎯 Connect with the right people who are actively looking for your services. 🎯 Turn website visitors into leads and grow your business. Your business deserves a prime spot in Google's search results, not the back of the filing cabinet. Let's make it SEO-optimised with compelling conversion copy. My Services include: • SEO copywriting • SEO audits • Blog writing • Website content writing • Conversion copywriting • Monthly SEO support packages ✏️ Contact me for a free consultation at miriam@oakscript.com or visit my website (link below).

Hiya! First of all, thanks for getting this far. It means me looking all 'deer in the headlights' in my profile photo didn't put you off. That's comforting to know. Now that you're here, let's talk copywriting. Why should you choose me over the 800+ other copywriters in the directory? You'd be taking a chance, for sure. But not a huge chance. I’ve been a copywriter since 2011, writing all kinds of words for all kinds of businesses - some big, some small, some you might you have heard of, some you almost certainly haven't. So I've got experience on my side. I've also not been found out yet, which means I must be doing something right. A copywriter who writes for businesses and has yet to be labelled an imposter. How about that for a tag line. It just screams 'take a chance', doesn't it? Doesn't it? Okay, here's how it is... I'm relying on you picking up some kind of vibe from this. The kind of vibe that makes you want to learn more or get in touch. If you're feeling a bit learn-moreish, there’s a link for my website below. There's more about me and the people I’ve worked with there. If you're feeling get-in-touchy, my phone number is below, along with a handy blue contact button that lets you email me. Speak soon. Maybe. Cheers.

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With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

“Working with Jay was an absolute breeze...happy to recommend him to anyone needing a skilled and dependable copywriter”, testimonial from LinkedIn. I operate with two specialisms under two brands. 🔍 The Go-To SEO Copywriter I craft easy-to-read content for humans, not algorithms and typically write for: -Small biz owners -Content marketing managers -Content agencies. Since starting out in SEO back at the beginning of the pandemic, I’ve been following Google’s updates like a hawk. By staying ahead of the trends, I know how to write stuff that ranks. In 2024, the focus is on authentic, human-first content. The internet was flooded with samey AI-generated crap last year. And Google is rebelling. That means you’ll need to show off your unique expertise and experience if you want to appear in search results. And I know all the tricks to do that for you. Since 2020, I’ve written for lots of industries, including: -Legal -Health -Tech -Marketing -Education -Sports -Ecommerce -Professional services My website is undergoing a refresh, so please request my portfolio and prices. Send me an email: jay@thegotocopywriter.co.uk. ✈️ The Go-To Travel Copywriter As a travel consultant turned travel copywriter who’s been to 50 countries, I know how to write authentic travel content. In fact, I worked in travel for 10 years. How’s that for industry experience? All this means I know how to craft copy that generates more enquires and makes more bookings. I retrained and reskilled in copywriting when the pandemic hit, having been made redundant from my travel job. Now, with travel back on the agenda, I’ve taken my new skills to my old industry, the one I love. Check out my website for prices: TheGoToTravelCopywriter.com. Here are verified reviews of my services: Let's do this, shall we? Send me an email: Jay@thegotocopywriter.co.uk

"Kate is great to work with – a really excellent listener who quickly understands the key issues which are important to the brief. [She delivers] excellent content." Renewable energy & property company, Banks Group For many years I was a BBC senior journalist in online and radio, and long before that I worked in professional services in executive pay. My experience as a freelance writer has included writing reports and other content for organisations of all sizes. How does this help you? It means I can quickly get to grips with bags of information and understand what you want from your writing. However big your organisation, I’ll cut to the heart of what you need to say, make every word count, and capture your audience. I can help you with: annual reports, sustainability reports, investor communications, thought leadership, articles, blogs, newsletters, emails, press releases, web copy, proofreading and copy editing. Client testimonials: Alexandra Dunley, head of marketing and communications at construction company Bouygues UK: "Kate is organised, responsive and ensures she fully understands your brief. She understood our tone of voice and produced some brilliant copy. The team were incredibly pleased with Kate’s work, meaning the project was quick and easy. We will definitely be working with Kate again. "Kate managed to interpret huge amounts of technical information and turn it into digestible text that was enjoyable to read and still showcased the magnitude of the project." Robin Winstanley, Sustainability and External Affairs Manager, Banks Group, regarding a report on the community benefits of Banks’ windfarm developments: "Kate is great to work with – a really excellent listener who quickly understands the key issues which are important to the brief. Importantly she is able to build trust and confidence with the key stakeholders involved which results in good relationships and the delivery of excellent content. "Kate met the goals with speed and to a high standard and was able to add an extra dimension to the content with her experience in relating complex - and often fairly dry - business jargon in a simple and relatable way. "In particular, I feel that Kate did a great job managing the relationships with the key contributors to the report. This is especially important to consider for our projects because the key outcomes for the business within this brief was to influence these relationships in a positive way."

I set up Town Mouse Country Mouse (TMCM) in 2010 with one goal in mind – use my copywriting expertise to create the very best work, wherever that may be. Working remotely from the TMCM office in Dorset, I provide a voice to both international brands and local independent businesses. I’m happiest with pens and post-its, keyboards and coffee mugs, writing clear and simple words that really make a difference to all my clients’ businesses. This win-win way of writing is really paying off. My clients appreciate my smart ideas, and carefully crafted writing. And I’ve never enjoyed working more. So whether you’re producing a new brochure, updating your website, require a tone of voice or need help with blog posts and tweets, I can help on one-off projects or provide a monthly input. Intrigued? Take a look at my website – www.tmcmcopy.co.uk

I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boosts our ability to transform our technical solution content and expertise working with utilities around the world into meaningful thought leadership stories and technical blog posts. “Frederik ten Sythoff - Greenbird IT

Freelance B2B technology copywriter — helping tech marketers and agency account managers add value by seamlessly delivering exceptional copy DIVERSE EXPERIENCE I’ve been a business writer for almost three decades — as a journalist, agency head of content, and senior copywriter (most recently with Radix Communications). I specialise in interview-based, thought leadership content and long-form assets for technology brands, but I also write in every format across all B2B sectors. One of my favourite project types is crafting brand positioning, messaging, and tone of voice for B2B tech businesses. BIG TECH BRANDS I've written for SAP, Microsoft, Endava, Unit4, Snowflake, SUSE, Oracle, AWS, Deltek, Udemy, Advanced, IRIS, IFS, Trustpilot, Symantec, Google Cloud, NTT, and Royal HaskoningDHV. VALUE-ADDED SERVICES • Planning and ideation — working on a consultative basis to help plan content; suggesting new ideas, titles, synopses, and outlines (when needed) • SME interviews — sourcing fresh input for thought leadership content, case studies, and other high-value assets • Brand/content strategy — positioning, messaging, and ToV guides (based on stakeholder interviews) to inform content creation • Repurposing and atomising — spinning out large assets into smaller content formats for different funnel stages • Rewriting and merging — re-focusing and simplifying existing content, sometimes by combining and condensing multiple assets STRONG MARKETING OUTCOMES I focus on doing one thing well: seamlessly delivering exceptional copy. And I can help you: • Raise copy quality • Make budgets go further • Increase stakeholder satisfaction • Clarify brand messages • Accelerate content production • Reduce everyone’s workload HOW CAN I HELP? I'm genuinely fascinated by how B2B technology enhances work and society, and I get a buzz out of bringing products and brands to life. Wherever possible, I work with climate-conscious businesses that fix industries and improve people's lives. Get in touch to learn how I can help you solve your content creation problems, delight stakeholders, and elevate your reputation. Thanks for reading. I look forward to meeting you 😎. (Portfolio in progress below...) Oh, and here are some kind words from Radix's Head of Copy, Matt Godfrey: "Craig responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team." Thanks Matt (and the rest of the team), it's been a pleasure.