UK Copywriters Directory

  • PRO
    Engage, persuade & convert your audience with expertly written social ads, landing pages, micro copy and emails. I specialise in digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Regulatory & Compliance Marketing Copywriter | Healthcare & Pharma Copywriter | Healthcare Copywriter | Pharma Copywriter | Digital Marketing | UX Copywriting | ABPI Compliance | Direct Response Copywriting | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing

  • PRO
    Don't click. Don't click. Don't click. Or do... Because it happens faster than you can think. Quite literally, in fact. You see, before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

  • PRO
    Success in B2B content marketing requires a two-pronged approach: expert-level SEO/GEO and masterful handling of your readers' emotions. You may already use AI tools to pump out your B2B content. But, the thing is, not only is this unlikely to be optimised for Google, it's probably also not ready to hit the right spots on Gen AI tools like ChatGPT, Perplexity, and Google's Gemini. On top of that, can your AI-generated content trigger the right emotions in your readers, like joy, fear, envy, and motivation? Like copywriting, content writing is art. Emotional resonance, authenticity, and storytelling are all vital components in successful B2B content marketing. And that's where I come in. I'm a freelance B2B SEO Tech Content Writer with 25 years' experience working with people across many industries, from finance to fundraising, from education to retail. Every role I've held had a single focus of building relationships. So, whether I was pitching for hundreds of thousands of pounds to leading philanthropists or developing lucrative partnerships with corporate entities, I know how people tick and what you need to convey to them in your content marketing. Data, facts, evidence, and use cases are all important factors in your B2B content marketing. But if your content isn't hitting the right emotional touchpoints to reveal your human side, you will fail to elicit real responses. And, in the age of AI and robots, it's never been more important to show your human side. If you want a reliable, friendly, professional freelance content writer then I'm your guy. Contentar is my brand identity which means 'to please'. And that's what I aim to do for all my clients. Tech topics I've written about include: AI and machine learning App development Digital Marketing Software development eCommerce IoT Assistive Technology Neurodiversity While my experience lies in writing about these topics, I don't limit myself to them. Working with me means getting high-quality, high-ranking SEO/GEO B2B written content like blog posts, articles, ebooks, and white papers - all underpinned with a focus on achieving the right tone, style, and emotional resonance your readers need and want. Come to Contentar and let me do the work while you oversee and approve. I will use AI tools to inform content creation, but I will NEVER send you any AI-written copy. Those words will always be my words - whether they're inspired by content that AI produced or another reference point I come across. Check out my portfolio at www.contentar.co.uk. Then, come to Contentar for your business content. I aim to please!

  • PRO
    Need enticing web content or blogs to attract customers and Google? I create blooming good content for organisations great and small, from holiday cottage owners to cathedral deans. With 25 years' experience of digital content writing, I show your potential customers want they need to know. I can fit the words into your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google search robots to your website. Lovely words from happy clients: “Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.” – Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country “Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing. She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.” - Ally Taylor, founder of MoveWell Fitness “Just wanted to thank you in writing for your sterling work over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.” - Richard Payne, Communications Manager for Yorkshire Dales National Park Authority “I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.” - Jackie Black, CEO of Digital Business Communications “Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs with greater confidence. I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.” - Caroline Clark of Pet Education and Training “When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO. Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.” - Emily Balmer, Director of The Hearing Suite “You have been amazing and it has been very, very much appreciated. Who’d have thought you would ever get me to tweet? Miracles happen.” - Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity “I certainly don’t want to start again with the website if it can be improved to include your website MOT suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!” - Helen Evans, Connect North Yorkshire Please get in touch to chat about: ● attracting new customers with Google-friendly blogs ● having an extra pair of hands for your web migration project ● discovering quick wins with a website MOT

  • PRO
    Hello and welcome to my Procopywriters page! I'm a highly experienced UX writer, creative copywriter and editor with SC Clearance. I am also a founding partner of Haddington & Haddington Creative Agency. Visit haddingtoncreative.com, or emilyhaddington.co.uk for more details about my respective companies. Here's a breakdown of my skills: - Writing long and short form copy for landing pages, campaigns, blogs, e-comms, websites, marketing and promotions, product descriptions, point of sale work, internal communications, social media posts - Writing for other formats such as TOV guides, scripts, newsletters, brochures, advertising, branding, captions, sells, training materials, legal documentation and guides - UX writing for native apps, progressive web apps and websites - UX: End to end copy for customer journeys, Micro copy for Apps, Buttons, CTAs, Alerts, Notifications, Menus, Website Navigation, Destination results listings, Banners, Tiles to improve customer/user experience - UX: Taking part in competitive benchmarking and usability testing - Experience of working in Scrum and Agile teams, with collaborative methodologies and processes - SEO – optimising copy for search engines, assessing keyword density, tone, keyword research using SEMRUSH and Twinword, optimising metadata, H1s, anchor text and backlinking - Using Figma to edit copy in wireframes - CRM (Customer Relationship Management) Campaigns, customer emails and general copy - Using DotDigital email marketing platform - Writing for magazines and print publications – news, blogs and features - Proof-reading, fact-checking and sub-editing for any of the above - Content, SEO, editorial and marketing consultancy for a range of brands - B2C and B2B copywriting for a vast range of industries - Writing/creating metadata - Using client content management systems (CMS) including Basecamp, Asana, Shortlist, Slack, Monday, Wrike, Confluence, Jira, Trello, Microsoft 365 Suite, Google Workspace, ClickUp - Using e-learning/e-training software Evolve Authoring - Legal writing services/HR consultancy and Employment Law advice/writing - Converting copy from language translations to British English and US English - Proficient in Wordpress, Figma, Microsoft Office, Excel, Photoshop, Adobe InCopy and InDesign - Working with different stakeholders to assess, implement and review content, including UX designers, content designers, web/digital designers, developers and marketing/product teams - Project management/ability to juggle multiple tasks under pressure I have professional copywriting, UX writing and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I also offer consultancy, research and editing/QC. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, JP Morgan/Chase, LSEG, NATS, Expedia, HSBC, Virgin, Yell, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Taylor Wimpey, The Guardian, O2 and other smaller companies.

  • PRO
    Refine your brand's copywriting, PR & comms strategy. I'm an award-winning PR and content specialist for consumer brands. From developing or refining your brand voice and messaging, to creating ad campaigns or email marketing and social media, I help brands tell captivating stories that connect with and activate te their ideal clients and customers. Services: - Brand development & strategy - Tone of Voice Development & Messaging - Copywriting - Advertising - PR Strategy & Support - Media Relations - Digital PR - Social Media - Email Marketing My clients include fashion, beauty, lifestyle, alcohol, travel & luxury automotive brands. Looking for creative storytelling that helps your customers connect with your brand? Drop me an email - hannah@layfordcreative.com and let's connect.

  • PRO
    Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

  • PRO
    I’m a freelance senior B2B copywriter and content writer with more than 20 years' experience making words do what my clients need them to. As well as writing knockout content, I can help you work out what to say and how to say it clearly and effectively. Many of my clients are in B2B technology, which gives me a fantastic insight into lots of different vertical sectors. Thanks to that, I can and do work across other B2B industries like manufacturing, business intelligence and logistics. If you need: 📣 Blog posts 📣 Articles 📣 Web copy 📣 Case studies 📣 Email marketing or any other kind of copy or content, drop me a line for a no-pressure chat. Or take a look at my website for examples of my work.

  • PRO
    Do you need "brilliant copy" or "excellent content"? Read on to see what my clients say about me and how I can help with original, intelligent and in-depth writing. However big your organisation, I’ll quickly get to grips with your brief, draw together fresh material as needed and produce distinctive copy that stands out. I can help you with thought leadership, articles, blogs, newsletters, emails, press releases, annual reports, sustainability reports, investor communications, web copy, proofreading and copy editing. About me: For many years I was a BBC senior journalist in online and radio, and before that I worked in professional services in executive pay. As a freelancer I’ve written reports and articles for UK and international organisations of all sizes. Client testimonials: Alexandra Dunley, head of marketing and communications at construction company Bouygues UK: "Kate is organised, responsive and ensures she fully understands your brief. She understood our tone of voice and produced some brilliant copy. The team were incredibly pleased with Kate’s work, meaning the project was quick and easy. We will definitely be working with Kate again. "Kate managed to interpret huge amounts of technical information and turn it into digestible text that was enjoyable to read and still showcased the magnitude of the project." Robin Winstanley, Sustainability and External Affairs Manager, Banks Group, regarding a report on the community benefits of Banks’ windfarm developments: "Kate is great to work with – a really excellent listener who quickly understands the key issues which are important to the brief. Importantly she is able to build trust and confidence with the key stakeholders involved which results in good relationships and the delivery of excellent content. "Kate met the goals with speed and to a high standard and was able to add an extra dimension to the content with her experience in relating complex - and often fairly dry - business jargon in a simple and relatable way. "In particular, I feel that Kate did a great job managing the relationships with the key contributors to the report. This is especially important to consider for our projects because the key outcomes for the business within this brief was to influence these relationships in a positive way."

  • PRO

  • PRO
    Choosing just the right external consultant isn’t easy. On paper – or rather, on the web – freelance professionals might all seem alike. Maybe deep down you’re even thinking, “One’s as good as any other.” I’m different though. If there’s something I’m particularly proud of, it’s having sat on opposite sides of the desk. As an Italian copywriter I write marketing and advertising copy in my native Italian from scratch, but as a transcreation specialist I translate-adapt it from English and German to Italian. As a translator I translate press releases, but when I used to be a freelance publicist, I would write them. And as an interpreter I translate live for journalists at press conferences, but I first attended those kinds of press conference as a journalist. Confused yet? Watch this 90 second video and you’ll get why I call myself an Italian communications all-rounder. What I can do for you when it comes to marketing and advertising • Origination: I can create marketing and advertising copy in Italian, my mother tongue. • Transcreation: I can adapt your advertising and marketing copy from English or German into Italian so that it will not read like a translation – you want to have an impact on the Italian market! I am Italian, I live in Italy, I know how Italians think and what works for them. • Cultural consultation: I can analyse the elements in your advertising and marketing strategy (e.g. brand name, product name, creative idea) and advise on potential cultural challenges. Not sure what transcreation is and why you need it? Check out my presentation at the University of Westminster: Why should you hire me? • Versatility: I cater to all your needs, shifting easily and smoothly between different types of copy and industries. • Promptness: You can get in touch by phone or email around the clock. • Track record: My work for global brands regularly appears on television, magazines and advertising spaces in the form of TV commercials, print ads and billboards.

  • PRO
    I am a freelance copywriter, translator, and blogger, born and raised in Amsterdam. Ten years ago, I moved to France. Now, I live alternately in 🥂France and ☘Ireland and often in 🌷The Netherlands. I write with heart and soul. And I prefer to do that for entrepreneurs who believe with heart and soul in their products, services and stories. Since 2018, I have written about mental health (neuro)diversity, mobility, real estate & facility management, and hospitality; I did this for companies such as Fleurop, Dokteronline, de Verfzaak, Dockr Mobility and Sunelia Vacances. Do you want to connect better with your target audience - customers, employees, fans? Showcase your expertise and your added value? Do you have plans for a blog or a newsletter on your website, but is it always at the bottom of your to-do list, the closing item in your already overcrowded schedule? If so, you definitely need me. You can trust me to transform your expertise, passion, and knowledge into empathetic, engaging, informative blog posts, case studies, and articles. All 100% person-to-person, authentic, and fact-checked. Your passion, in my words. What I can do for you: 🌿 Blog posts (monthly, weekly or other intervals) with tips, recipes, new products, usage ideas, etc. 🌿 Social media posts (e.g. to share a new blog post). 🌿 Newsletters (monthly, weekly or other intervals) with tips, recipes, usage ideas, new products, etc. 🌿 Informative articles - in the style of your business and including research. 🌿 Customer stories (case studies), including telephone or online interviews. 🌿 Put together an FAQ page (which questions from - potential - customers could you answer in advance? 🌿 Manuals, reports, other business communications - or an external eagle's eye to catch any mistakes. We all know that attractive and readable texts give you a significant head start. 💛Your potential customers can get to know your company and your product or service even before you first meet. It adds the human factor, which is more important than ever. 💚Your existing customers can quickly and easily find answers to common questions and experience a ‘community’ feeling by sharing tips, ideas and other extras. Want to know what a collaboration with me looks like? Contact me here, send me a DM on LinkedIn, or an email to angelique@hersman-communications.com

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Member spotlight

Becca Bull

“In the final year of my biochemistry degree… I realised I enjoyed writing more than lab work.”

Jenny Lucas

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”

Jo Martin

“I love seeing my work out in the world. Knowing my work was being seen by some of its 300,000 followers and seeing them engage with it, was a great feeling”

young woman with sunglasses on smiling against picturesque waterfallsSarah Vordermeier

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

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