Abel Words is me, Julian Abel. Like that classic hit by Extreme, I provide 'more than words'. I help businesses and brands solve problems through powerful creative copywriting, rooted in strategy and crafted with purpose. The purpose - invariably to win the hearts and minds of your customers. I help you do this in different ways: Establish your verbal identity - define what you say and how you say it with clear guidance for everyone on your team. Attract customers to your digital shop window - clarify your messaging and brand story with SEO-optimised web copy. Grow your customer base - convert your target audience with advertising, emails, newsletters and social content. Visit the website for examples and testimonials.

Writing copy and content that brings places, spaces, products, and services to life. All crafted with a human touch, not something ChatGPT or one of its cousins has cobbled together without any forethought, care or effort. And with the words taken care of, you're free to focus on all the things you would much rather be doing. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and project proposals ... are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Founder, Lollipop - content marketing specialists for Fire and Security sectors. Hi there, I'm Andrew – a Northampton-based freelance copywriter who brings a fresh perspective to your copy and content. A writer for when you need just the right words. After all, copywriting isn't always about writing to sell. It can be about nurturing your audience, too. So, whatever your message. Whatever your aim, I'll find the essential words you need. Words that can... • Simplify a complex message • Paint a persuasive picture • Engage, resonate, and connect with your ideal audience • Evoke a thought or a feeling • Build trust • Help you stand out from the crowd • Tell your story • Inspire even the mildly curious to act... Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing everything about Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to write for clients in the same sectors, too. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Some extra (reassuring) bits you'll want to know... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent construction • Garden retail • Marketing agencies • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Health and fitness • Photographic holidays, tours, and workshops, and • Heritage tourism 🎯 I've written in-depth illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, and photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My current day rate is £360. According to ProCopywriters' latest survey for 2024, the UK average day rate is £440 meaning you get the essential words you're after at a rate that's fair for both of us. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain etc. ✅ Storytelling - project stories written for architects, placemakers, developers, planners... ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy and content that's... • Carefully crafted for your ideal audience • Easily understood - but not dumbed down • Always engaging, and • Never dull Please get in touch. Head over to my new look (new host) website (link below), send a message from this page, or call me and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project. ✨"Andrew ... your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland

I am a freelance copywriter, translator, and blogger, born and raised in Amsterdam. Ten years ago, I moved to France. Now, I live alternately in 🥂France and ☘Ireland and often in 🌷The Netherlands. I write with heart and soul. And I prefer to do that for entrepreneurs who believe with heart and soul in their products, services and stories. Since 2018, I have written about mental health (neuro)diversity, mobility, real estate & facility management, and hospitality; I did this for companies such as Fleurop, Dokteronline, de Verfzaak, Dockr Mobility and Sunelia Vacances. Do you want to connect better with your target audience - customers, employees, fans? Showcase your expertise and your added value? Do you have plans for a blog or a newsletter on your website, but is it always at the bottom of your to-do list, the closing item in your already overcrowded schedule? If so, you definitely need me. You can trust me to transform your expertise, passion, and knowledge into empathetic, engaging, informative blog posts, case studies, and articles. All 100% person-to-person, authentic, and fact-checked. Your passion, in my words. What I can do for you: 🌿 Blog posts (monthly, weekly or other intervals) with tips, recipes, new products, usage ideas, etc. 🌿 Social media posts (e.g. to share a new blog post). 🌿 Newsletters (monthly, weekly or other intervals) with tips, recipes, usage ideas, new products, etc. 🌿 Informative articles - in the style of your business and including research. 🌿 Customer stories (case studies), including telephone or online interviews. 🌿 Put together an FAQ page (which questions from - potential - customers could you answer in advance? 🌿 Manuals, reports, other business communications - or an external eagle's eye to catch any mistakes. We all know that attractive and readable texts give you a significant head start. 💛Your potential customers can get to know your company and your product or service even before you first meet. It adds the human factor, which is more important than ever. 💚Your existing customers can quickly and easily find answers to common questions and experience a ‘community’ feeling by sharing tips, ideas and other extras. Want to know what a collaboration with me looks like? Contact me here, send me a DM on LinkedIn, or an email to angelique@hersman-communications.com

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms to boutique consultancies and specialist premium publishers, such as Pinsent Masons LLP, Quiet Mark, Whycatcher, urban planning firms, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

I'm a freelance B2B copywriter working mainly with B2B tech brands. I specialise in energy technology, a sector I've loved working in for over six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff - Greenbird IT

Hello! I'm here to support you and your team with the words you need and, crucially, a working style you'll love. Working style I'm not just a writer. I'm a writer who's good to work with. That means I respect deadlines, I pick up the phone when you call, and I keep you updated on your project's progress. Small details, but they make all the difference. With nigh on 20 years of experience in marketing and communications, I've got a solid background in working within teams and on my own, so tell me how I can slot into your team and trust I'll crack on with what you need. Specialisms I've worked on all types of projects in the past. I particularly enjoy working with professional service organisations, SMEs and HR tech firms. I enjoy long-form content writing, especially blogs and whitepapers. Skills I'm commercially aware and know my way around a P&L or share of market report. I love to dig into the figures to pull out juicy facts that we can use to strengthen your story. I'm SEO-smart. Not an expert, but more than capable of optimising copy in line with your objectives. I'm relatable and love helping non-experts become more confident at writing for their roles. This makes my training and mentoring service especially popular. I'm UK-based, in the South East of England. But don't let that stop you if you're based elsewhere. So long as you have a phone and the internet, we'll get on just fine. Want to know what others say? My LinkedIn profile is the best place to head for testimonials, but here are two to give you a flavour of how I could help you... "I love it!!!! It’s like you got inside my head and put together all my nonsense chatter into exactly what I wanted to say!" "Laura quickly managed to articulate my tone in a friendly but business-like fashion from the outset, and she is now helping me with other content for my business. I love the way Laura works - structured and organised with an informal and friendly approach, patient and always delivering to deadlines."

** Your message can be your superpower ** If you can distil why your work is different into a few words your clients connect with, lead generation and marketing get so much easier. And when you're running a creative business, almost nothing is easy. The only problem is that while you can do it for others, it's impossible to explain what makes your work unique. Everyone struggles with this. That's why, through working with over 420 brands, I've honed a process to develop messaging you love and that generates leads. The first step is to unpick everything in a 2.5-hour workshop, during which we'll examine every aspect of your current business. The aim is to surface new ideas and help you see things in a new light. You'll get a strategy with recommendations you can implement yourself and options for moving forward with me. The workshop and strategy fee is only £500 ex VAT and can be applied to any project. I have tonnes of testimonials and have worked with brands of all sizes, from freelancers to Facebook. I'm a mum of 2 teenagers, a grey tabby and a chocolate labrador, and I love working with smart people to take their work to another level. To see if it's a fit, book a quick call to chat about it: https://calendly.com/inkspiller/15min Here's how this process has helped other creatives crack their messaging: "I knew I needed a fresh perspective as I was going round in circles trying to nail it on my own. I have so much more clarity now and am excited rather than daunted" - Helen Bridal, The Linery "Anna understood exactly who we are and solidified it in beautiful copy. Now our whole team explain what we do in the same way. Even potential clients repeat our messaging back to us in emails" - Daniel Wigham, StudioXAG "After working with Anna, we're confident in who we are and how to talk about ourselves. We have messaging we can copy and paste everywhere." - Sarah Walters, Director, Things Made Public P.S. Here's my site if you want to see any work or more reviews: www.inkspiller.co.uk

Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

Here’s my key selling point. My bread-and-butter skillset. I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base. It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner. Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy. See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty. I am, however, pretty darn good at expressing myself. Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious. Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product. With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like. If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal. The strange part is, I’m a physics graduate. Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge. The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose. Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about! Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude? As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now. A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English. More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC! So, what are you waiting for? Let’s yack!