Senior brand voice copywriter. Smart, creative, experienced and modest.
About
• Tone of voice, narrative, messaging, guidelines, naming, copy…
• For design agencies and direct clients who give a damn about their brand.
How I work:
Pen and paper, Apple Mac, remotely.
Brands I’ve worked with:
The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW…
Agencies I've worked with:
BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency…
What they say:
'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency
'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage
'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design
You may not know:
I also have many years' experience as an Art Director, so I understand how words and pictures work together.
Portfolio
Naming, brand voice and web copy for dollop
Brand voice and guidelines for the township of Kimba
Brand voice and copywriting for MCM Architecture
Brand voice and guidelines for Miro
Brand voice and web copy for UNL Studios
Tone of voice and website copywriting for Bristol landscape garden design studio, unl. “We couldn’t be more pleased with the creative content that Jonathan expertly crafted…
Brand voice and copywriting for Mountgrange Heritage
Brand language, corporate brochure and website for a high-end, independent London estate agency. Responsible for developing brand tone of voice and copywriting.