Jonathan Wilcock

So What If Ltd – brand voice, ideas and words Available for work

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What I do:

Brand tone of voice, narrative, messaging, brand voice guidelines, naming, website copy, campaign concepts…

Who I do it for:

Design agencies, PR companies, production companies and anyone who gives a damn about brand.

How I work:

Pen and paper, Apple Mac, remotely.

Brands I’ve worked with:

The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW…

Agencies I've worked with:

BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency…

What they say:

'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.'
Helen Davies – Head of Client Services, Zest the Agency

'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.'
Liz Thomson – Director, Mountgrange Heritage

'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.'
Kathleen Arthurs – Project Manager, Six Two Design

You may not know:

I also have many years' experience as an Art Director, so I understand how words and pictures work together.



07703 563241



  • Digital and SEO copywriting
  • Tone of voice
  • B2B
  • B2C
  • Brand Naming
  • Charities
  • Property and interiors
Qualifications & Awards
HND Graphic Design, majoring in Copywriting.


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Brand voice and copywriting for Mountgrange Heritage

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