Jonathan Wilcock

Senior Copywriter , So What If Ltd – ideas and words for design and advertising Available for work

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What I do:

Campaign concepts, long copy, short copy, brand tone of voice, video scripts, website copy, blogging and social campaigns.

Who I do it for:

Advertising agencies, design agencies, PR companies, production companies and direct clients.

How I work:

Pen and paper, Apple Mac, independently, in a creative team, remotely, in-house and hard.

Brands I’ve worked with:

The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, League Against Cruel Sports, Lufthansa, Mastercard, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW…

Agencies I've worked with:

Arc, Black Bug Creative, Design Bridge, Designhouse, GGT/TBWA, KHBB, Kino Design, Manifesto, Page and Page, The PHA Group, Rabbit & Hare, Remedy Creative, Team Saatchi, TMP Worldwide, Vertical Productions, VML London, WCRS, Zest the Agency…

What they say:

'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.'
Helen Davies – Head of Client Services, Zest the Agency

'Jonathan is that rare thing – a highly creative person who knows how to focus his imagination and get under the skin of the problem at hand.'
Peter White – Creative Director Dorland, JWT, Leo Burnett and BDG

'Jonathan is a pleasure to work with. He gets his head around the trickiest of briefs really quickly and his thinking is sharp and fresh.'
Kate Page – Creative Director, Page & Page

You may not know:

I also have many years' experience as an Art Director, so I understand how words and pictures work together.



07703 563241



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Public sector
  • Sport, travel and leisure


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Press advertising and web banners. Responsible for campaign concept, copywriting and art direction.

Brand language and rollout for Mountgrange Heritage

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Press advertising. Responsible for concepts, copywriting and art direction.

Church Urban Fund

Re-brand, branding workshop, tone of voice, brand guidelines, web and literature copy. Responsible for brand strategy, ...

Dubai Tourism

B2C and B2B email marketing. Responsible for copywriting, picture editing, content population, broadcasting and reporting.

The Real Junk Food Project

Posters and social media executions. Responsible for concepts and copywriting.

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