“Do some time in an agency if you can. I took a break from freelancing to work in a PR agency for a while and it really helped me to both raise my game in terms of work efficiency and realise my own worth commercially. “

“I left university wanting to become a journalist and writer. At 50, I’m a salesman with a passion for numbers. My young self would have been appalled.”

“If someone wants you to do something, they see value in it. If there’s value, there’s a fee.”

“Whatever we’re writing for, short or long form, it’s a real joy seeing ideas and words coming together – from the thinking to the structuring to the drafting to the crafting to the tweaking to sign-off.”