“It’s much easier to write something terrible and then knock it into shape than to expect perfection in every word you lay down in your first draft.”

“I enjoy presenting things in a logical and consistent way, making it easy for the reader to understand and take action.”

“I take pride in everything I write, whether it’s a tiny product description or a heavy-duty piece that requires trawling through clinical papers.”

“It feels epic when you work solidly on a piece and then come out the other side feeling confident about what you’ve created.”