From The Blog

Featured articles

05 Dec 2019

Social proof: the right and wrong ways to use it

Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.

04 Dec 2019

How to ghostwrite

Everything you need to know about ghostwriting from the folk at Collective Content.

ProCopywriters Blog

02 Dec 2019

In praise of subheadings

Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.

27 Nov 2019

When to write your web content

Helen Keevy a fan of the content-first approach to creating a website. Here’s why.

25 Nov 2019

How having a clear and detailed copywriting brief can boost your business

Why are copywriting briefs so important? Amy Boylan explains.

21 Nov 2019

Why grammar pedants hate me

Jo Watson has no time for grammar pendants. Here’s why.

18 Nov 2019

How to find copywriting clients who share your values

Kathy Sharpe’s ideas for identifying copywriting clients you’ll feel good about working with.

13 Nov 2019

What makes a great copywriter?

Here’s what Laura Johnson thinks makes a good copywriter. How do you match up?

12 Nov 2019

What does Google’s new BERT update mean for your website content?

Ben Hardman explains the ins and outs of Google’s latest algorithm change.

11 Nov 2019

Why a sense of curiosity Is important for copywriters

Chris Guiton explores the concept of curiousity and explains why it’s crucial if you’re a copywriter.

07 Nov 2019

What is editing?

Collective content’s quick guide to what editing is and what it’s not.

06 Nov 2019

7 benefits to winning a copywriting award

James McCann Ellerington on why copywriting awards matter.

05 Nov 2019

Instagurus and faking it up

Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.

30 Oct 2019

A quick fix that will give your copy more impact

Felicity Wild’s tip for getting your readers’ attention.

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