From The Blog
Featured articles
08 Mar 2021
Good copy/bad copy: how to speak to women
Kirsten Irving’s advice on how to write advertising copy that women will love.
03 Mar 2021
How to use blogs to increase conversions in your sales funnel
Alice Hollis explains how using blogging can help at every stage of the sales cycle.
ProCopywriters Blog
02 Mar 2021
The impact of artificial intelligence on the copywriting industry
Maria Scheibengraf explores recent developments in AI and what they might mean for professional writers.
23 Feb 2021
Why we must stop pandering to the algorithm
Katie Thompson delves the dark side of algorithms.
22 Feb 2021
To niche or not to niche: a #ProCopyChat roundup
Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.
17 Feb 2021
Andy Nattan explains why he has no time for adverts that don’t do what they’re supposed to, award-winning or not.
16 Feb 2021
Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.
10 Feb 2021
Maria Scheibengraf explores some of the knotty issues around ghostwriting.
09 Feb 2021
How do copywriters decide on their fees and pricing models?
Sarah Monaghan demystifies copywriting fees.
03 Feb 2021
In defence of tiny email lists
Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.
02 Feb 2021
How to use Twitter chats to grow your network and benefit your business
Sarah Townsend’s guide to finding Twitter chats where you can connect with like-minded freelancers.
27 Jan 2021
What is greenwashing and how do you avoid it?
Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.
25 Jan 2021
Congratulations! You’ve survived 2020. Now what?
Ben McKinney looks back at last year and ponders what this one will bring.
20 Jan 2021
John Espirian’s advice for catching mistakes and adding polish to your own writing
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