From The Blog

Featured articles

20 Sep 2019

How to stop analysis paralysis from getting in the way of your writing

James McCann-Ellerington on how to ditch the excuses and start writing.

Storm clouds
18 Sep 2019

It’s not me, it’s you! When to break up with a client

Sally Major’s thoughts on how to figure out if it’s time to part ways a client.

ProCopywriters Blog

12 Sep 2019

Everything before the but is bollocks

Leigh James shows how using ‘but’ can stop you getting your point across.

11 Sep 2019

12 tips for conducting a great interview

Got some interviewing to do? Jo Johnston’s pointers can help you get the best out of your interviewee.

05 Sep 2019

Transcreation — (re)creating copy for international advertising

Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.

04 Sep 2019

Are creatives born or made?

Lauren McNeish considers whether creativity is nature or nurture.

28 Aug 2019

Why I hate excessive exclamation marks

Anna Metcalfe waxes lyrical about a punctuation bugbear.

26 Aug 2019

Is there a point to LinkedIn groups anymore?

Fi Shailes laments the unhelpful changes LinkedIn’s made to its groups.

23 Aug 2019

Why writing clear content sometimes means embracing your inner Anglo-Saxon

What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.

21 Aug 2019

The hidden pitfalls of repurposing content

You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.

15 Aug 2019

Behind the scenes of a copywriting business

Catherine Every on the tools that help make sure everything in her freelance copywriting business runs smoothly.

14 Aug 2019

40 freelance copywriting survival tips

14 years of freelance copywriting means Jonathan Wilcock’s got more than a few hints to share.

08 Aug 2019

5 essential skills great copywriters have in common

What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.

The words 'ideas start here' in black text on a yellow wall.
07 Aug 2019

3 prompts to help you nail your blog post intro (with examples)

Andre Spiteri’s tips for making sure you start your blog posts in a way that gets, and keeps, your readers’ attention.

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