From The Blog
Featured articles
05 Dec 2019
Social proof: the right and wrong ways to use it
Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.
04 Dec 2019
Everything you need to know about ghostwriting from the folk at Collective Content.
ProCopywriters Blog
02 Dec 2019
Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.
27 Nov 2019
When to write your web content
Helen Keevy a fan of the content-first approach to creating a website. Here’s why.
25 Nov 2019
How having a clear and detailed copywriting brief can boost your business
Why are copywriting briefs so important? Amy Boylan explains.
18 Nov 2019
How to find copywriting clients who share your values
Kathy Sharpe’s ideas for identifying copywriting clients you’ll feel good about working with.
13 Nov 2019
What makes a great copywriter?
Here’s what Laura Johnson thinks makes a good copywriter. How do you match up?
12 Nov 2019
What does Google’s new BERT update mean for your website content?
Ben Hardman explains the ins and outs of Google’s latest algorithm change.
11 Nov 2019
Why a sense of curiosity Is important for copywriters
Chris Guiton explores the concept of curiousity and explains why it’s crucial if you’re a copywriter.
06 Nov 2019
7 benefits to winning a copywriting award
James McCann Ellerington on why copywriting awards matter.
05 Nov 2019
Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.
30 Oct 2019
A quick fix that will give your copy more impact
Felicity Wild’s tip for getting your readers’ attention.
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