From The Blog

Featured articles

08 Mar 2021

Good copy/bad copy: how to speak to women

Kirsten Irving’s advice on how to write advertising copy that women will love.

03 Mar 2021

How to use blogs to increase conversions in your sales funnel

Alice Hollis explains how using blogging can help at every stage of the sales cycle.

ProCopywriters Blog

02 Mar 2021

The impact of artificial intelligence on the copywriting industry

Maria Scheibengraf explores recent developments in AI and what they might mean for professional writers.

23 Feb 2021

Why we must stop pandering to the algorithm

Katie Thompson delves the dark side of algorithms.

22 Feb 2021

To niche or not to niche: a #ProCopyChat roundup

Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.

17 Feb 2021

Award-winning? So what?

Andy Nattan explains why he has no time for adverts that don’t do what they’re supposed to, award-winning or not.

16 Feb 2021

Battle of the sexist briefs

Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.

10 Feb 2021

The ethics of ghostwriting

Maria Scheibengraf explores some of the knotty issues around ghostwriting.

09 Feb 2021

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

03 Feb 2021

In defence of tiny email lists

Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.

02 Feb 2021

How to use Twitter chats to grow your network and benefit your business

Sarah Townsend’s guide to finding Twitter chats where you can connect with like-minded freelancers.

27 Jan 2021

What is greenwashing and how do you avoid it?

Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.

25 Jan 2021

Congratulations! You’ve survived 2020. Now what?

Ben McKinney looks back at last year and ponders what this one will bring.

20 Jan 2021

Top proofreading tips

John Espirian’s advice for catching mistakes and adding polish to your own writing

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