From The Blog
Featured articles
19 Feb 2020
Copywriters! Don’t believe the hype
Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.
18 Feb 2020
Why you’re struggling to rank on page one of Google
David Pawsley’s quick guide on how to reach one of SEO’s holy grails
ProCopywriters Blog
12 Feb 2020
No, I don’t want to meet for coffee
Jo Watson politely on why she ‘ll politely refuse your invitation to meet for a caffeinated beverage.
12 Feb 2020
Should freelancers be nervous about IR35?
Danielle Auld summarises the changes to the laws around contractors and the organisations that hire them.
11 Feb 2020
How to say sorry when your brand’s screwed up
Sorry may be the hardest word but, when you’re in the wrong, you need to say it like you mean it. Al Robertson explains how.
06 Feb 2020
Trust-based marketing in the era of fake news
Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.
05 Feb 2020
Do you know what your customers want and need? Murakami does
Katherine Wildman explains how using your imagination could help you improve your copywriting business.
05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
30 Jan 2020
5 things that even seasoned copywriters might not know
Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block
29 Jan 2020
Coworking spaces — a good option or not worth the money?
Lisa Dellow delves into the positive and negatives of shared-office spaces.
23 Jan 2020
How much should freelance copywriters charge?
Joe Hall’s thoughts on the perennial pricing question
16 Jan 2020
Why successful freelancing is all about having a truck-load of gumption
Tania Lewys-Lloyd on a characteristic that’s important if you work for yourself.
14 Jan 2020
4 ways to write marketing copy that stands the test of time
Collective Content’s guide to future-proofing your content
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