From The Blog
Featured articles
16 Jun 2020
The stories we should be telling just now
Louise Shanahan on why it’s important to make your content inclusive, and practical ways to do it.
15 Jun 2020
Lockdown learning: where to find free online content training
Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.
ProCopywriters Blog
11 Jun 2020
Copywriters: is app fatigue getting you down?
Fed up of switching between apps and tools like Skype, Zoom, Asana, Basecamp and Dropbox? Thora Fitzpatrick suggests some ways to reduce overwhelm from online collaboration tools.
26 May 2020
Copy-wise: beware of too many, too few or misplaced commas
Collective Content’s quick guide to how to use commas properly
21 May 2020
Why good copywriters ask ‘why?’ a lot
Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts
19 May 2020
Copywriting, content writing and the problem with ‘just the words’
Copywriting and content writing’s so much more than just stringing a bunch of sentences together says Greg Henley.
14 May 2020
Boost your client list through referrals
You want your clients to mention your name when copywriting comes up. Sally Ormond shares her ideas about how to make that happen.
12 May 2020
I’m a copywriter. Here’s one of my worst fears
Alice Hollis’ description of what fills her heart with terror.
07 May 2020
Getting clear: rewriting v. editing v. proofreading
Rewriting, editing and proofreading. What’s the difference? Patricia Lane explains.
05 May 2020
Repeat after me: “My own business is at least as important as my clients’ businesses”
Megan Douglas’ suggestions for getting round to the business-related tasks that always slide to the bottom of your to-do list.
28 Apr 2020
Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.
23 Apr 2020
A new era in ‘woke’ food labelling
What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.
21 Apr 2020
How to give your inner writer getting the self-care it deserves
Writing’s hard. So you need to nurture yourself, vent and cut yourself some slack. Not sure how? Danielle Auld has a few ideas.
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
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