From The Blog

Featured articles

16 Jun 2020

The stories we should be telling just now

Louise Shanahan on why it’s important to make your content inclusive, and practical ways to do it.

free-online-content-training
15 Jun 2020

Lockdown learning: where to find free online content training

Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.

ProCopywriters Blog

11 Jun 2020

Copywriters: is app fatigue getting you down?

Fed up of switching between apps and tools like Skype, Zoom, Asana, Basecamp and Dropbox? Thora Fitzpatrick suggests some ways to reduce overwhelm from online collaboration tools.

26 May 2020

Copy-wise: beware of too many, too few or misplaced commas

Collective Content’s quick guide to how to use commas properly

21 May 2020

Why good copywriters ask ‘why?’ a lot

Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts

19 May 2020

Copywriting, content writing and the problem with ‘just the words’

Copywriting and content writing’s so much more than just stringing a bunch of sentences together says Greg Henley.

Getting referrals
14 May 2020

Boost your client list through referrals

You want your clients to mention your name when copywriting comes up. Sally Ormond shares her ideas about how to make that happen.

12 May 2020

I’m a copywriter. Here’s one of my worst fears

Alice Hollis’ description of what fills her heart with terror.

07 May 2020

Getting clear: rewriting v. editing v. proofreading

Rewriting, editing and proofreading. What’s the difference? Patricia Lane explains.

05 May 2020

Repeat after me: “My own business is at least as important as my clients’ businesses”

Megan Douglas’ suggestions for getting round to the business-related tasks that always slide to the bottom of your to-do list.

28 Apr 2020

Bollocks to showing up

Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.

23 Apr 2020

A new era in ‘woke’ food labelling

What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.

21 Apr 2020

How to give your inner writer getting the self-care it deserves

Writing’s hard. So you need to nurture yourself, vent and cut yourself some slack. Not sure how? Danielle Auld has a few ideas.

16 Apr 2020

Book review — Made to Stick by Chip and Dan Heath

Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.

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