From The Blog
Featured articles
27 Jun 2023
Give away your clever to win business
If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.
20 Jun 2023
Simple writing is better writing
Ettie Bailey-King explains how to write in a way that’s more inclusive and what the benefits of this are
ProCopywriters Blog
15 Jun 2023
Nick Oldham extols the benefits of calling yourself a freelancer
13 Jun 2023
How to write a white paper that won’t send your readers to sleep
Laura Johnson’s step-by-step guide to writing white papers worth reading
07 Jun 2023
The value of investing in yourself and your business
Rebecca Harrison on the benefits of looking after yourself and investing money back into your business.
31 May 2023
Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting
24 May 2023
How to create anti-oppressive content
Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued
23 May 2023
Want to be more inclusive? You need anti-oppressive content
What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why
17 May 2023
Can swearing be a legitimate part of a brand’s tone of voice?
Laura Johnson debates the pros and cons of using spicy language when you’re communicating with your audience
16 May 2023
The best examples of sustainability copy to inspire your own purpose paragraphs
Sally Fox on how to talk about your business’ approach to sustainability without lecturing or being trite
10 May 2023
Laura Wells’ tips for making sure your copy’s clear, concise and error-free
03 May 2023
Stop selling products and start selling benefits (the custard tart edition)
Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy
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