18 Mar 2021
Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.
17 Mar 2021
James Gillam examines the problem with clear, but nuance-free, messages.
16 Mar 2021
Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.
10 Mar 2021
Francesca Baker on why you should write for humans AND search engines.
09 Mar 2021
Richard King explains wny making your copy less ‘me, me, me’ is better for your business.
08 Mar 2021
Kirsten Irving’s advice on how to write advertising copy that women will love.
03 Mar 2021
Alice Hollis explains how using blogging can help at every stage of the sales cycle.
02 Mar 2021
Maria Scheibengraf explores recent developments in AI and what they might mean for professional writers.
23 Feb 2021
Katie Thompson delves the dark side of algorithms.
22 Feb 2021
Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.
17 Feb 2021
Andy Nattan explains why he has no time for adverts that don’t do what they’re supposed to, award-winning or not.
16 Feb 2021
Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.
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