From The Blog
06 Apr 2021
Anna Metcalfe takes a look at copywriting’s future
31 Mar 2021
Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.
30 Mar 2021
Ben McKinney on why you shouldn’t let writing content for your business slide to the bottom of your to-do list.
24 Mar 2021
Jo Watson explains why it’s best not to call her.
23 Mar 2021
If you’ve decided you don’t want to work with me, at least have the decency to tell me, says Dee Primett
18 Mar 2021
Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.
17 Mar 2021
James Gillam examines the problem with clear, but nuance-free, messages.
16 Mar 2021
Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.
10 Mar 2021
Francesca Baker on why you should write for humans AND search engines.
09 Mar 2021
Richard King explains wny making your copy less ‘me, me, me’ is better for your business.
08 Mar 2021
Kirsten Irving’s advice on how to write advertising copy that women will love.
03 Mar 2021
Alice Hollis explains how using blogging can help at every stage of the sales cycle.
02 Mar 2021
Maria Scheibengraf explores recent developments in AI and what they might mean for professional writers.
23 Feb 2021
Katie Thompson delves the dark side of algorithms.
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