From The Blog

Featured articles

14 Mar 2023

Forget everything you know (about copywriting)

Jonathan Wilcock shares some of what he’s learned after nearly 4 decades of professional writing

09 Mar 2023

Just stop it – there is no formula

George Caveney believes that there are no shortcuts to effective copy

ProCopywriters Blog

08 Mar 2023

International Women’s Day 2023: embrace equity

This International Women’s Day, Jade Anderson outlines the differences between equality and equity

07 Mar 2023

How to write ethical sales copy

Jess Sutton believes you don’t need to resort to white lies and trickery to sell your products and services

01 Mar 2023

Which digital marketing channel is right for you?

Not sure which marketing channel to use, or why? Caroline Gibson will keep you right

22 Feb 2023

5 ways web design and branding choices can impact accessibility

Alice Rowan on how to make sure everyone can interact with, and access, your content

21 Feb 2023

How to set targets for your business

Bonnie Harrington’s process for creating targets that will help you meet your business goals

14 Feb 2023

Want to be more creative? You’ve got to get weird

Charlotte Irwin’s key to coming up with better creative ideas

13 Feb 2023

Finding your brand voice when you are quiet or introverted

Estelle Hakner believes that you don’t have to cosplay an extrovert to have a brand voice that stands out

08 Feb 2023

Does an experienced freelance copywriter mean an expensive freelance copywriter?

You get what you pay for when it comes to copywriting says Caroline Gibson

07 Feb 2023

Want to use conversational copy?

Tori Beat on what conversational copy is, and also what it’s not

02 Feb 2023

Copywriter Survey 2023 – Take Part Now

Ready to contribute to the 2023 Copywriter Survey? We need to hear your story.

02 Feb 2023

Brand jargon: demystified

A selection of definitions of brand-related marketing speak courtesy of Felicity Wild

01 Feb 2023

How to handle bad clients

Helen Jackson’s tips for spotting difficult clients, and what to do if you’re working with them

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