From The Blog

Featured articles

06 Apr 2021

Where will copywriting be in 5 years?

Anna Metcalfe takes a look at copywriting’s future

31 Mar 2021

Freelance websites: trends, issues and ideas to try

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

ProCopywriters Blog

30 Mar 2021

Staring at the walls and the benefits of business blogging

Ben McKinney on why you shouldn’t let writing content for your business slide to the bottom of your to-do list.

24 Mar 2021

Send me an email, FFS

Jo Watson explains why it’s best not to call her.

23 Mar 2021

Ghosting freelancers: it’s not scary, just rude

If you’ve decided you don’t want to work with me, at least have the decency to tell me, says Dee Primett

18 Mar 2021

The 3 things I need to know before I’ll even think about signing up to your email list

Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.

17 Mar 2021

Why clarity may not always be the answer

James Gillam examines the problem with clear, but nuance-free, messages.

16 Mar 2021

Networking tips for freelance introverts

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

10 Mar 2021

Why you shouldn’t write (just) for SEO

Francesca Baker on why you should write for humans AND search engines.

09 Mar 2021

How talking less about your business means more business

Richard King explains wny making your copy less ‘me, me, me’ is better for your business.

08 Mar 2021

Good copy/bad copy: how to speak to women

Kirsten Irving’s advice on how to write advertising copy that women will love.

03 Mar 2021

How to use blogs to increase conversions in your sales funnel

Alice Hollis explains how using blogging can help at every stage of the sales cycle.

02 Mar 2021

The impact of artificial intelligence on the copywriting industry

Maria Scheibengraf explores recent developments in AI and what they might mean for professional writers.

23 Feb 2021

Why we must stop pandering to the algorithm

Katie Thompson delves the dark side of algorithms.

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