From The Blog
Featured articles
25 May 2012
How a brave copywriter challenged a client who always wanted everything urgently.
25 May 2012
If you want really rubbish content, you’ve got to do it right. Here’s our five-step guide for clients.
ProCopywriters Blog
21 May 2012
Copywriting, acting and imagination
Why imagining other people’s experience is a central part of being a copywriter.
15 May 2012
Whatever your focus in terms of markets, channels or clients, there are certain traits you can’t live without as a copywriter. Here’s my take on what they are
08 May 2012
Do questions work in copywriting?
Thinking of using a question in your copywriting? Check our handy guide to the key types first.
27 Apr 2012
Can I Change Your Mind? by Lindsay Camp
Book review of ‘Can I Change Your Mind?’ by Lindsay Camp.
27 Apr 2012
The Complete Plain Words by Ernest Gowers
Book review of ‘The Complete Plain Words’ by Ernest Gowers.
27 Apr 2012
Sales Letters That Sell by Drayton Bird
Book review of ‘Sales Letters That Sell’ by Drayton Bird.
27 Apr 2012
Does Your Marketing Sell? by Ian Moore
Book review of ‘Does Your Marketing Sell?’ by Ian Moore.
27 Apr 2012
Creative B2B Branding by Scot McKee
Book review of ‘Creative B2B Branding’ by Scot McKee.
27 Apr 2012
Write Copy, Make Money by Andy Maslen
Review of ‘Write Copy, Make Money’ by Andy Maslen.
27 Apr 2012
Hey Whipple, Squeeze This by Luke Sullivan
Review of Hey Whipple, Squeeze This by Luke Sullivan.
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