UK Copywriters Directory - Content design
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Want to build your authority and attract better-quality leads? Technical expertise is the heart of what you do. But to scale your business, you need to upgrade your content. Whether you're an IT MSP, SaaS company, software developer or cloud provider, compelling content gives you a competitive edge. As a freelance B2B tech copywriter, I'll craft content that helps you build your credibility and attract more of your ideal leads. Most popular services ➡️ Website copy ➡️ Case studies ➡️ Articles ➡️ White papers Generate leads through your website Software company Proximity hired me to craft distinctive website copy for two brands Prove your results through success stories Corporate ticketing SaaS Sponsorworks asked me to create case studies with their blue-chip clients including NatWest Group, Diageo and Aon Share your insights and ideas Managed service provider Global Telecom Networks hired me to create a series of articles Establish your authority IT MSP Always Networks asked me to create a cyber security white paper and other content to target decision makers Trusted by B2B technical experts ⭐ "We’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks ⭐ "Rob utterly nailed the brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks About me I’m Rob Beadle, a B2B tech copywriter based in the UK who writes for IT, SaaS and software companies. For eight years, I’ve created content that delivers results. My customers range from single-person businesses to global companies. What’s more, before I became a copywriter, I spent over 20 years working in the technology industry for Accenture, Visa and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk
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"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, my name's Jay and I'm a seasoned and easy-to-work-with website and SEO copywriter who's clued up on all things digital marketing. Since 2020, my polished, professional and human-centric copy has helped 100+ small businesses become more visible, findable and trustable online. 📧 Email me 📱 WhatsApp me What I write ▪️Website pages (home, about, services etc) ▪️Blog posts & articles ▪️LinkedIn posts ▪️Product & service descriptions ▪️Landing pages ▪️Case studies ✅ All tailored to sound like you, written for your target audience and crafted with your business objectives in mind. ❌ No generic language, formulaic writing, marketing clichés or robotic AI speak — that's just not my style. Who I write for → Small business owners who don't have the time, know-how or will to write their own content and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want an SEO-savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated copywriter who follows the briefs and always delivers on time. I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more About working with me You can collaborate with me on one-off projects—such as website copywriting jobs—or ongoing collaborations—like monthly blog posts and weekly LinkedIn posts. I stick to my word, never miss deadlines and reply quickly to your emails or messages. For your peace of mind, my rates include at least 1 round of revisions/edits and you only pay the balance when you're happy with the work (you'll pay 50% upfront to confirm the project). I always take the time to learn about your brand, products and customers. Plus, as I come at copywriting from a marketing background—with experience in SEO, web design, content development and brand positioning—I offer you a lot more strategic value than just words on a page. 👍Bonus services: website development, content strategy, copyediting, copy training, website management and generative AI workshops. I'm an expert in WordPress with strong knowledge of UX and SEO best practices. And here's the proof Check out my portfolio to see just a few examples of my work. And see what past clients say about working with me: Does all that sound good? Then let's chat. 📧Email me at jay@allin1websites.co.uk 📱WhatsApp me on 07709134511 Don't forget to ask about my package rates
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'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms and fintechs to boutique consultancies and specialist premium publishers. Clients include NatWest Cushon, Pinsent Masons LLP, Quiet Mark, Media Voices, Whycatcher, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.
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You're busy, so let's keep this quick. Here are 4 questions my clients ask: ONE: How much do you charge for copywriting and content writing? Around £400 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises. TWO: Are you available now? Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call. THREE: Are you an experienced copywriter? Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing. FOUR: What happens when a client works with a copywriter?Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner." I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact
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I specialise in making the unglamourous irresistable. And I have plenty of experience humanising AI drafts created by my clients using Google Gemini, ChatGPT, and Claude or similar. Niche areas of work include the care sector, property & construction, and industry supply chains, plus fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.
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Need words or ideas that celebrate your brand? Someone who 'gets' your tone of voice instantly? A Yorkshireman who never skips a tea round? Hi. I'm Liam, a senior copywriter with almost 20 years of experience. I've worked with big brands like Odeon Cinema and OVO Energy, boutique brands like MOO and Tails.com, and charities like The Jo Cox Foundation. And on the B2B side, my client list includes universities, workspace providers, legal firms and more. Check out my portfolio for more examples of my work. I have two loud children, one patient wife, and two seriously fluffy cats. (The cats often join my calls, and are included in my day rate.)
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Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant
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Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting and UX writing services alongside AI copy rewrites and humanisation. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Gone overboard with ChatGPT? Or maybe that free AI content bot didn’t make the cut? If you’ve ended up with loads of articles that just aren’t converting, I can help. I'm used to rewriting large volumes of AI-generated content that’s missed the mark. Whether it’s product descriptions, service pages, or blog posts, I’ll transform flat, robotic copy into clear, natural content your audience actually wants to read! Get in touch with me today at emily@haddingtoncreative.com
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Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306
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Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.
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I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. This year I've worked for major investment firms including BlackRock, JO Hambro, Vanguard, Triple Point, Ashmore and Rathbones, as well as a range of smaller firms, VC portfolio companies and founders. I’ve also worked with development finance institutions, law firms and healthcare companies. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, Fintech MD and Angel Investor
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Content Strategy - Content Creation - Brand Strategy - Copywriting | Financial Services - B2B - Tech
Do you need expert, human content for your website, blog, social and other marketing channels? I’m Chris, a copywriter and content strategist with over 16 years’ agency, in-house and freelance experience. I’m the founder of Citra Content, a copywriting and content studio that specialises in helping finance, tech and B2B brands improve recognition, reputation and revenue. I can help you: ✅ Define a distinctive brand voice and develop a compelling messaging framework ✅ Create copy and content that gets you found in LLMs and Google, generates leads and converts customers ✅ Create expert, human-written content for your channels to elevate your brand above AI mediocrity My content services include: ⭐️ Brand story and voice development ⭐️ Content strategy ⭐️ Copywriting and content creation for: - Whole websites - Landing pages - Blog posts - In-depth guides - Social content - Infographics - Presentations and pitch decks - Case studies - Reports - Assets for digital PR campaigns - Email campaigns - Brochures - And more Get in touch Drop me a line if you’d like to talk about your content strategy and setup, or if you need high-quality content for your channels. Don’t worry if you don’t have a brief ready to go, as I can help guide you through the whole process. You can book a quick call to explore how I can help you here or email me at chris@citracontent.com Testimonials “Chris is a great content producer and a wonderful guy to work with. Any piece of content that passes under his diligent gaze turns into a masterpiece. He has not only enhanced the content that we produce, but also significantly improved everyone who worked with him.” — Jonny Addy, Managing Editor, NeoMam Studios “It’s been really great working with Chris. His rounded knowledge on how to optimise content in our outreach activities has helped us develop two new content platforms for Distrelec putting the customer front and centre: a high-end magazine and a resources hub underpinning our brand and SEO strategies. We’re getting a lot more visits from potential and existing customers as a result.” — Emma Hoten, Head of Customer Proposition & Marketing, Distrelec “It’s been a great experience working with Chris. His expertise reaches far wider than just writing ‘nice’ words.” — Anshul Kapoor, Director, Image Foundry “Chris creates amazing content. He takes time to understand the brand, the brief and any other requirements. If you need help with your content or brand messaging I would highly recommend Chris." — Hana Bednarova, Director, Shout Bravo (ex Bednar Comms)
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