UK Copywriters Directory - Content design

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

Seasoned website/SEO copywriter with first-hand experience of optimising content for AI search, learned from working with big-name brands and seeing how they're adapting to this new reality. 📧 Email me 📱 WhatsApp me (my business number) With niche expertise gained from collaborating with large companies like Expedia and Hilton, I can help you become more visible and citable online. I do this by optimising, updating and restructuring your existing content and creating new pieces backed up by data. Team up with me and you can expect realistic, down-to-earth advice without all the usual hype that surrounds AI. Here's what I can do for you: Services Content strategy 🔍 Website & content audits: Find out why AI isn't recommending your business and get a clear step-by-step report for how to become more visible online. 📊 Data-backed content strategies: Never get stuck for ideas again. I'll give you a detailed plan for what to put on your website and post on your LinkedIn, based on the search data. 🧠 Pick my brains: A one-hour call in which I share with you what I've learned about answer engine optimisation (AEO) and generative engine optimisation (GEO), with practical and realistic advice. Content and copywriting 🌐 Websites: Clear, concise and technically-sound website copy that's easy to read for both humans and algorithms, all written in a conversational yet professional style. ✍️ Blogs, articles & feature pieces: Original and authoritative comparison, how-tos and Q&A guides that answer the queries your users punch into AI-powered search engines. Ideal for your website and social media. I offer all-human, hybrid or AI copywriting services, with pricing to match. Optimisation 🔄 Content updates: Breathe some fresh air into your existing web pages and blog posts, and optimise the structure for AI search bots. Content recency and freshness is one of the biggest trust signals for AI search. ⚙️ WordPress website tweaks: Make your website readable to Google and AI search tools with technical updates to your pages and backend. There are certain style elements (CSS codes) that AI can't read. 📈 Ongoing tracking: Know what content is pulling its weight and what's slacking off. Monthly tracking of your AI search visibility, so you can publish more of what works and stay visible in ChatGPT and Google AI. Automation 🤖 AI content system and workflow development: Cut content creation time from hours to minutes. I design writing processes, build skill files, train models on your tone of voice, and QA the output. You'll then be able to DIY content that sounds like you and requires little-to-no editing. 🧑‍🏫 AI user training: Stop going round in circles and getting generic, samey output from Claude and ChatGPT. I'll teach you all my tricks, shortcuts and hacks to create human-sounding copy with AI - learned from wrangling with our robot friends every day as a fulltime copywriter since late 2022. Who I write for → Small business owners who don't have the time, know-how or will to create content for visibility and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want a savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated AEO/GEO copywriter who follows the briefs and always delivers on time. Over the years, I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more Testimonials Ready to get ahead of the AI search curve? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. I'm also the co-founder of anti-AI human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Get in touch with me today at emily@haddingtoncreative.com

🤔 Are you tired of your marketing messages falling flat? 🤔 Do you know what you want to say… but spend hours tinkering, only to find it’s still not right? 🤔 Or maybe you just don't have the time – or the skills – to write clear, compelling copy for your business I can help. Hello – I'm Sarah Townsend. When your words shine, your business thrives. As a freelance copywriter and copy editor for 25+ years, I write words that get your business noticed – for all the right reasons. Are your words working hard for you? Or are they more BLAH BLAH than TA-DA?! Make your words work harder, and see better results for your business I offer three core services: ✨ MESSAGING AUDITS Where the magic starts! I’ll deep-dive your website and wider messaging to identify areas for improvement, and provide an in-depth report jam-packed with practical action points and next steps to help you get to where you want to be. ✨ DOCUMAGIC Struggling with a strategy doc, mediocre website or an impact report that, well... lacks impact? I transform dull drafts and underperforming documents into sparkling words that get more eyes on your content – and more cash in your bank. ✨ WEBSITE COPYWRITING Website copy not performing? Words not working hard? My clear, concise and compelling web copy converts casual browsers into paying clients. A well-written website can sell while you sleep – is it time to invest in yours? YOU SHOULD KNOW... ✏️ My writing helps businesses stand out, while 30+ years of commercial marketing experience – client-side, agency and freelance – makes working with me a breeze. ✏️ As a neurodivergent copywriter and editor I bring original thought, creative problem-solving and a passion for clarity to every project. ✏️ I’ve guested on 90+ podcasts and spoken about human language and freelance life in 50+ live events. ✏️ My bestselling guide to self-employment, Survival Skills for Freelancers, has helped freelancers in 28 countries grow in confidence and tackle the everyday challenges of self-employment. ✏️ My Little Book of Confusables 1 + 2 have chalked up four awards between them. People love them for their fun, memorable spelling tips and their gorgeous design. ✏️ I’m a lifelong nerd, obsessed with words, birds, movies and snapping up bargains at car boot sales and on Vinted. Ready to make your words work harder? Get in touch! 📧 hello@sarahtownsendeditorial.co.uk 💻 sarahtownsendeditorial.co.uk 💬 DM me to book a FREE 20-minute discovery call

"Bonnie is a gold-mine! Her knowledge is second to none and she's the loveliest human being. She's passionate, articulate, and really goes the extra mile- a brilliant copywriter" Aimee, Creative and Agency Owner, Bath I reckon there are four questions you’re pondering as you’re browsing all these copywriter profiles. You’ll find the answers to all four riiiight here. Pop an email to bonnie@wordsbybonnie.com if there’s another question swirling about your brain which I’ve missed. ONE: Is she any good?This answer to this question is: yes. I am good. It takes 10,000 hours to be an expert in something. I’ve got a big ol’ tick next to ’10,000 hours of writing, reading, and being a massive word nerd’. I haven’t done the exact maths (numbers are not my thing, tbh) but I’ve been devouring books and storytelling since I was little and I’m now just a smidge over 21. The maths is undeniable. Also put a big ol’ tick next to: 2:1 English degree, bylines in national newspapers, writing for household brands, diplomas in copywriting and digital marketing from everywhere, regular CPD, full-time freelance copywriting since 2021, and a whole bunch of 5-star reviews on Google. TWO: Is she available now-ish?Also yes. We could probably have a call in the next 24 hours if you want to book it (see: website link at the bottom of this page). The “how long til the copywriting is done” question very much depends on what kind of writing you need, what it’s for, how much of it, how many rounds of edits, and if you want to pay for a rush fee. We’ll chat about all of that in the discovery call. THREE: How much does she charge?Less than I’m worth but more than you think. Again, the answer to this question depends on what you want. After we chat I’ll put a proposal together for you. There will be three bespoke packages at three different price points based on what we discussed in the discovery call. I can tell you that I charge a day rate of £425 and I work out how much to charge you based on how many days the project’s going to take. I can handle that much maths, at least. FOUR: How does it work?Ok, it’s really simple but there are a bunch of steps. So, lemme walk you through it. The first step is having a 20ish-minute discovery call to discuss the project, the deadline, the budget, and copy specificsI’ll write a bespoke proposal. Once you accept one, I’ll send a contract and an invoice for 50% of the feeYou complete a questionnaire about your business, tone of voice, and goals. We lock down the briefI start writing, researching, and refining your first draft and send it by the pre-agreed deadlineYou get a full week to review the copy and send me written feedbackI’ll make all the edits and revisions and send you draft two. (This is when the final invoice is due, by the way)Your copy is ready to copy, paste, upload, and share wherever you want it to go! Were those your four questions? They were, weren’t they? Yes! I knew it!

Do you need words that are, well, less wordy? I think we’re going to get along. I’m a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.

Hi, I’m India, and I might be the extra pair of word-refining hands your business needs. I specialise in helping brands (and the agencies they use) tackle the ever-evolving, business-critical demands of modern digital content. With 13 years’ experience working across SEO, content strategy, UX, and brand for clients ranging from solo founders to blue chip companies, I can offer the strategic-meets-creative oversight your business needs to *finally* connect brand, SEO, and business development properly. Got a website that isn’t converting? Got a 💩-ton of blogs that aren’t ranking? Got a confused brand voice that’s (whoops) starting to sound a tad too aligned with ChatGPT’s instantly recognisable tone? (Honestly? No judgment here.) Got so. many. ideas. for exciting whitepapers and thought-leadership pieces but no time to pull them all together? No worries! It’s just time to ask for a helping hand, that’s all. Hi! 👋That could be me 😌. What I offer SEO & Content Strategy: Ultra-competitive articles, guides, and landing pages for your top-to-bottom-funnel keywords. Brand Development & Thought Leadership: Artful storytelling, persuasive white papers, topical articles, meticulously researched reports. Website & Landing Page Copy: Conversion-focused, on-brand messaging that turns perusers into buyers. Brand Voice: Refining voice or inventing a brand new one that sparkles with originality and speaks directly to your audience. Clients Say: “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing “India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.” – Louise Quenzer, Head of Content My Background: I began my career at a small SEO agency in Leeds back in 2013, before moving through both creative and performance-focused agencies in the North and London, including Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter overseeing a team and managing content strategy across major client accounts. I went freelance in 2019 and have worked with some truly incredible brands since, including many SaaS platforms and startups as well as major international brands spanning fintech, B2B enterprise tech, healthcare, retail, and travel.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Buyer-focused messaging shaped by experience on every side of the table – in-house, agency, startup, and freelance – plus a decade in psychology and marketing. Trusted by global brands including: Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), PayPal, Adobe, Fujitsu, SAP, Tata Consultancy Services (TCS), Shell, DHL, Palo Alto Networks, Equinix, Sutherland Global, Cloudera, OpenText Cybersecurity, Havas, Riverbed, Rimini Street, Instructure, Ideagen, Vialto, and more. I’ve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability. Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers, case studies and reports – or sharper conversion-driven copy for ads, emails and landing pages. Beyond published copy, I also develop content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a strategy chat. --------------------------------- What makes Sophie such a strong writer isn’t just her brilliant copy. She brings a spirit of curiosity and teamwork that makes all the difference. She has a way of turning challenges into opportunities that lift the whole project up. Any team will be lucky to have Sophie on their side. - Ben, Creative Director, Just Global Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

I am a writer, editor and communications consultant. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.