I create expert-led content for IT, software, SaaS and cyber security companies - from founder-led startups to FTSE-listed organisations.
About
Experienced B2B tech copywriter (9 years in copy, 20 years in tech). Ex-Accenture.
I’m Rob, a freelance B2B tech copywriter who turns complex expertise into content that decision-makers trust.
After 9 years working with founders, marketing leaders and agency teams, I get the frustrations of creating content that impacts pipeline:
→ Nailing tight deadlines for campaign launches and events.
→ Extracting technical insights from busy subject experts.
→ Getting the details spot on because accuracy is not a nice-to-have.
→ Crafting just the right tone for multiple stakeholders.
→ Defining an original point of view that is head and shoulders above generic AI copy.
That’s where I can help - whether you’re a startup, scaleup or FTSE-listed organisation.
I’ve delivered copy and content for companies large and small in IT, SaaS and cyber security. And with two decades of tech industry experience (including Accenture), I’m comfortable working with engineers and executives.
COPY, CONTENT & CAMPAIGN ASSETS
→ Blog posts & articles: Research and interview-based content on complex topics.
→ Case studies: Success stories that prove the business results you deliver.
→ Emails: Persuasive sequences that complement your campaign assets.
→ Ghostwriting: Thought leadership articles and guest posts in your voice.
→ LinkedIn: Engaging posts for brands, founders and executives.
→ Website copy: SEO/AEO/GEO optimised copy to attract your ideal customers.
→ White papers & ebooks: In-depth assets to convince decision-makers.
CLIENT FEEDBACK
"With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job."
– Paul Rufus, Proximity
"Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob."
– Abikaye Mehat, Celerity
"Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive."
– Jesse Theron, Global Telecom Networks
TURN YOUR INSIGHTS INTO AUTHORITY
Want to translate complex expertise into content that buyers trust?
Email hello@robbeadle.co.uk or click the 'Send an Enquiry' button at the top of this page.
