I create expert-led content for IT, software, SaaS and cyber security companies - from founder-led startups to FTSE-listed organisations.
About
Experienced B2B tech copywriter (9 years in copy, 20 years in tech). Ex-Accenture.
I’m Rob, a freelance B2B tech copywriter who turns complex expertise into content that decision-makers trust.
After 9 years working with founders, marketing leaders and agency teams, I get the frustrations of creating content that impacts pipeline:
→ Extracting technical insights from subject matter experts when they’re short on time.
→ Getting the details spot on because accuracy is not a nice-to-have.
→ Nailing tight deadlines for campaign launches and events (while juggling the rest of your diary).
→ Crafting just the right tone for an audience with many stakeholders.
→ Defining an original point of view that is head and shoulders above AI slop.
That’s where I can help - whether you’re a startup, scaleup or FTSE-listed organisation.
I’ve delivered copy and content for companies large and small in IT, SaaS, software and cyber security. And with two decades of tech industry experience (including Accenture), I’m a safe pair of hands.
COPY, CONTENT & CAMPAIGN ASSETS
→ Blog posts & articles: Research and interview-based content on complex topics.
→ Case studies: Success stories that prove the business results you deliver.
→ Emails: Persuasive sequences that complement your campaign assets.
→ Ghostwriting: Thought leadership articles and guest posts in your voice.
→ LinkedIn: Engaging posts for brands, founders and executives.
→ Website copy: SEO/AEO/GEO optimised copy to attract your ideal customers.
→ White papers & ebooks: In-depth assets to convince decision-makers.
CLIENT FEEDBACK
"With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job."
– Paul Rufus, Proximity
"Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob."
– Abikaye Mehat, Celerity
"Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive."
– Jesse Theron, Global Telecom Networks
TURN YOUR INSIGHTS INTO AUTHORITY
Want to translate complex expertise into content that buyers trust?
Email hello@robbeadle.co.uk or click the 'Send an Enquiry' button at the top of this page.
