Persuasive Copywriting for Conversion
A one-day live course on the core mechanics of copy that converts — structure, objection-handling, and calls to action people actually click.
What you’ll learn
- The structural patterns behind pages and copy that convert
- Handling objections in the copy itself, before they reach support
- Writing calls to action that match the reader's real hesitation
- Spotting weak persuasive copy — yours and everyone else’s
What you’ll leave with
A conversion copy checklist
A structural checklist for any sales or landing page.
An objection-handling framework
A method for finding and answering the doubts holding readers back.
8 CPD hours
Logged straight to your ProCopywriters CPD record.
The full recording
A video of the day to keep and rewatch, sent after the course.
A certificate of completion
For your portfolio or line manager.
Your trainer
To be announced
We will publish your trainer’s name, photo and background here before booking opens for each date.
Builds these competencies
This course maps to entries in the Copywriter Code’s Competency Framework.
- Principles of persuasion — using techniques that build trust, allay concerns and encourage action
- Objection handling and sequencing — uncovering hesitations and addressing them in the right order, with proof and clarity
- Conversion copywriting — writing copy that motivates a specific action, from signing up to completing a form
- Ethical persuasion — influencing behaviour while respecting autonomy, dignity and informed choice
Dates for this course haven’t been scheduled yet. Register your interest and we’ll email you as soon as booking opens — you’ll get first access.
No payment now. We’ll only email you about this course.