The ProCopywriters blog

Ideas, advice and news for commercial writers

Practical writing on craft, business and the copywriting industry, from our members and the ProCopywriters team.

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ProCopywriters news

Mentoring for copywriters: ProCopywriters announces new scheme

Apply before 31st October to join our new mentoring scheme.

ProCopywriters team24 Sep 20261 min read
AI

Copywriters: being human is not a positioning statement

Ben Locker shares his thoughts on how copywriters can position themselves in the age of AI.

Ben Locker21 Sep 20264 min read
Content

With so much health information, why are we still so confused?

Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

Sarah Clark18 Sep 20266 min read
ProCopywriters news

Copywriter Code Launches: UK’s First Professional Standard for Copywriters

Launching a new professional standard for commercial writers

ProCopywriters team16 Sep 20262 min read
Member Spotlight

Fran Morgan

"AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures…

Fran Morgan14 Sep 20264 min read
Business

The most confident copywriters in the survey have had the least training

Adrie van der Luijt on the unique challenges of writing for vulnerable audiences

Adrie van der Luijt7 Sep 20269 min read
AI

Copywriter Survey 2026: AI, Earnings, Gender Pay Gap

Read the 2026 ProCopywriters Annual Survey – our tenth annual survey of the copywriting profession. 573 people answered the call and told us about their…

Leif Kendall14 Jul 20262 min read
Member Spotlight

Jonathan Wilcock in the Spotlight

"In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like…

Jonathan Wilcock10 Jul 20263 min read
Content

Smart writers repurpose: squeezing more value out of everything you write

Sarah Townsend walks you through the content repurposing process – explaining how the seed of an idea became popular across all socials.

Sarah Townsend10 Jul 20263 min read
Business

These new government procurement rules might encourage copywriters to pitch for bigger contracts

The UK government wants to spend £7.4B a year with SMEs. Here's why copywriters should consider pitching for larger projects.

Leif Kendall19 Jun 20266 min read
ProCopywriters news

CopyCon Goes International in November

The Copywriting Conference is back. Join us for a 2-day event packed with talks, workshops, networking – and a brand new copy competition.

ProCopywriters team18 Jun 20262 min read
Career

Strategic Copywriting: A CMO’s best boardroom weapon

A strategic copywriter doesn't just write individual pieces of content. They maintain the red thread.

Julian Abel12 Jun 20264 min read
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