From The Blog
Featured articles
02 Dec 2025
What to say when someone asks for a discount
Jo Watson on how to approach price-conscious copywriting clients
24 Nov 2025
How can you grow in 2026 with ProCopywriters?
Browse the ProCopywriters workshop programme – based on insights from our 2025 survey of copywriters…
ProCopywriters Blog
21 Nov 2025
Will the AI Bubble Burst? (And What Does This Mean for Creatives?)
Emily Haddington on the apparent AI bubble – and what this might mean for us
20 Nov 2025
How to make ChatGPT sound like a human (hint: hire one)
Emily Haddington on the limitations of AI-generated copy
18 Nov 2025
Absolutes are unbeatable | Copywriting lessons from CopyDeck
How can absolute claims – like “we’re the fastest” help your copy break through to your audience?
06 Nov 2025
Change Your Mind at CopyCon 2026
CopyCon is all about conversations, connections and hands-on experiences – all sandwiched between a selection of inspiring keynote talks.
06 Nov 2025
Compliance: the secret to persuading clients to hire you
Clients don’t just want beautiful copy. They want results, with fewer complaints, less rework, higher conversion and lower risk.
23 Oct 2025
5 surprising truths about AI, according to a room full of copywriters
Big themes and questions from our first Special Interest Group dedicated to AI Copywriting
20 Oct 2025
What’s The Difference Between GEO And SEO? A Simple Guide.
GEO is what others are saying about you. In other words, what’s being generated on the Internet. As a copywriter, I think of GEO as the story being told about me.
06 Oct 2025
The value of expertise and experience in a world of AI
Catherine Every on the value of hard-won experience in the AI-age
19 Sep 2025
New Special Interest Groups for Copywriters: Help us Define SIGs
We’re creating Special Interest Groups (or SIGs) for copywriters – and we’d love your input.
19 Sep 2025
Copywriters, talk to your clients!
Clare Lynch of Bloom and Moon on the importance of discussing your strategy and tactics with clients when delivering copy
29 Aug 2025
Know, like, and trust: how to do content marketing
Leesa Morris discusses the benefits of content marketing and how to use content to market your business effectively
28 Aug 2025
7 powerful AI copywriting tools
Richard King breaks down the pros and cons of popular AI tools and shows why human expertise is crucial
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