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Topic

AI

← All articles

Articles

Everything, newest first.

Copywriters: being human is not a positioning statement

Ben Locker shares his thoughts on how copywriters can position themselves in the age of AI.

Ben Locker21 Sep 20264 min read

Copywriter Survey 2026: AI, Earnings, Gender Pay Gap

Read the 2026 ProCopywriters Annual Survey – our tenth annual survey of the copywriting profession. 573 people answered the call and told us about their…

Leif Kendall14 Jul 20262 min read

Will the AI Bubble Burst? (And What Does This Mean for Creatives?)

Emily Haddington on the apparent AI bubble – and what this might mean for us

Emily Haddington21 Nov 20259 min read

How to make ChatGPT sound like a human (hint: hire one)

Emily Haddington on the limitations of AI-generated copy

Emily Haddington20 Nov 20254 min read

5 surprising truths about AI, according to a room full of copywriters

Big themes and questions from our first Special Interest Group dedicated to AI Copywriting

ProCopywriters team23 Oct 20256 min read

What’s The Difference Between GEO And SEO? A Simple Guide.

GEO is what others are saying about you. In other words, what’s being generated on the Internet. As a copywriter, I think of GEO…

Caroline Gibson20 Oct 20254 min read

The value of expertise and experience in a world of AI

Catherine Every on the value of hard-won experience in the AI-age

Catherine Every6 Oct 20252 min read

7 powerful AI copywriting tools

Richard King breaks down the pros and cons of popular AI tools and shows why human expertise is crucial

Richard King28 Aug 20254 min read

Why are day rates rising in an age of AI?

Why are copywriter day rates rising when AI is consuming copywriting jobs? Adrie van der Luijt shares his hypothesis

Adrie van der Luijt1 Aug 20253 min read

Managing client expectations in an era of automated creativity

Adrie van der Luijt on how you can talk to clients about AI

Adrie van der Luijt15 May 20253 min read

AI: Tools of Mass Copywriter Destruction – or Productivity Boosters?

Thora Fitzpatrick on how copywriters can thrive in the AI-enabled world

Thora Fitzpatrick9 May 20254 min read

The uncomfortable truth about AI

Adrie van der Luijt on how copywriters can continue to thrive in a post-AI world

Adrie van der Luijt24 Mar 20254 min read

Showing 12 of 24

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