Resources

Comprehensive contract incorporating all Code requirements including scope, fees, IP, confidentiality, and termination clauses.

Standard T&Cs for ongoing client relationships and retainer arrangements.

Professional invoice aligned with payment terms requirements.

Guidance on required and recommended insurance types with key coverage considerations.

Help your clients understand what they can expect when working with you.

Start every client project with clear communication and expectations.

Spreadsheet for auditing existing content with quality and performance metrics.

Template statement for disclosing AI tool usage to clients transparently.

Checklist for ensuring advertising copy meets ASA/CAP Code requirements.

Create your own AI policy using this template as your foundation.

Standalone NDA (non-disclosure agreement) template for sensitive projects

Checklist to help you assure your compliance when handling or processing personal data.

Pre-publication checklist for ensuring work meets ethical standards

Quick-reference guide to key regulations by industry sector.

Single-page summary of the Code of Conduct for reference and sharing.

One-page summary of the Code of Practice for reference and sharing.

Competency Framework spreadsheet including all copywriting competencies plus multiple specialist professions.

Framework for establishing mentoring relationships within the profession.

Structured brief covering objectives, audience, messaging, and deliverables for any project.

Quality assurance checklist covering clarity, accuracy, brand voice, and technical requirements.

Structured email templates for requesting specific, actionable feedback from clients.

Professional proposal framework including scope, approach, timeline, and investment.

End-of-project checklist ensuring proper delivery, documentation, and closure.

Questions to ask your copywriting clients before starting any project.

Standardised delivery format for presenting copy with context, rationale, and implementation notes.

Formal process for documenting and agreeing additional work beyond the original brief.