Content Audit Template
A ready-made spreadsheet for auditing existing content — assessing quality, relevance, accuracy and performance so you can decide what to keep, update, consolidate or retire.
About this resource
This template gives you a systematic way to evaluate a body of content. It captures what exists and where, scores each item against consistent criteria, and helps you surface gaps, overlaps and outdated material to inform a content strategy.
It comes with instructions and worked examples, so you can start auditing straight away rather than designing a framework from scratch.
What's included
- An instructions sheet explaining the purpose and method
- An audit sheet with columns for location, type, owner and topic
- Quality, relevance, accessibility, accuracy and performance ratings
- SEO assessment and notes
- A recommended action and priority for each item
- Worked examples to follow
How to use it
List each piece of content in the audit sheet and work through the assessment columns, rating quality, relevance, accuracy and performance. Record a recommended action and priority for each.
Use the completed audit to plan what to keep, update, consolidate or retire, and to inform wider content strategy decisions.
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