Client Briefing Questionnaire
A client-friendly guide explaining what a copywriter does, how a typical project runs, and how clients can get the best results from working with you.
About this resource
This guide sets expectations before a project starts, so clients understand the process, their role in it, and what good collaboration looks like. It demystifies how copywriting works — from brief and research to revisions and delivery — and heads off common misunderstandings about timelines, revisions and ownership.
It also explains what working with a ProCopywriters member means, reinforcing the professional standards clients can expect.
What's included
- An overview of what a professional copywriter does
- A step-by-step walk-through of a typical project
- Practical advice on briefs, feedback and single points of contact
- Answers to common questions on timelines, revisions and ownership
- An explanation of the Copywriter Code and what members commit to
How to use it
Share this guide with new or prospective clients at the start of a working relationship, or add it to your onboarding materials. It works as-is, or you can adapt the wording to your own voice.
Use it to set expectations early, and to point back to when questions about process or revisions come up.
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