AI Copywriting: Essential Skills

What you’ll learn

• How large language models work and what this means for your writing practice
• A clear framework for writing prompts that get useful, relevant output
• How to prompt effectively for common copy tasks: headlines, emails, product copy, social posts
• Techniques for editing AI output to remove generic phrasing and inject brand voice
• Where AI adds genuine value in the copywriting process and where to stay hands-on
• A simple workflow for integrating AI into your existing process
• How to handle disclosure, copyright, and client conversations about AI use

What you’ll leave with

Your trainer

Tim Tucker

Senior copywriter and trainer

Tim Tucker is a copywriter, content strategist and trainer. He trains copywriters for the Data & Marketing Association and runs webinars for ProCopywriters. Over 16 years running his own business, he's written and consulted for brands including NatWest, Virgin Media Business, the National Trust, Baillie Gifford and Visit Wales.

Builds these competencies

This course maps to entries in the Copywriter Code’s Competency Framework.

• Prompt management — writing, testing and documenting prompts for reproducibility, while protecting confidential data
• Software skills — using AI writing tools and content platforms effectively and responsibly
• Humanising content — giving AI-assisted copy human nuance, intent and brand personality
• AI ethics — verifying outputs, ensuring accuracy, mitigating bias and maintaining transparency