AI Copywriting: Essential Skills
This course demystifies the technology, teaches you how to get useful output, and helps you develop good habits from the start.
Who this is for
Freelance copywriters who…
use AI now and then, get mixed results, and want a dependable way to work with it without losing the quality clients pay for.
In-house writers and marketing teams who…
are being asked to use AI at work and want a sound, defensible way to do it, including how to talk about it with stakeholders.
Probably not for you if you already use AI daily and have your own workflow. The Advanced course is a better fit.
What you’ll learn
- How large language models work and what this means for your writing practice
- A clear framework for writing prompts that get useful, relevant output
- How to prompt effectively for common copy tasks: headlines, emails, product copy, social posts
- Techniques for editing AI output to remove generic phrasing and inject brand voice
- Where AI adds genuine value in the copywriting process and where to stay hands-on
- A simple workflow for integrating AI into your existing process
- How to handle disclosure, copyright, and client conversations about AI use
The day
| 9:30 | Welcome and introductions |
| 9:45 | How AI tools work, and what that means for writers |
| 11:15 | Break |
| 11:30 | Prompting for first drafts that are actually usable |
| 13:00 | Lunch |
| 13:45 | Editing AI output: a repeatable process |
| 15:15 | Break |
| 15:30 | Risk, disclosure and client conversations, plus Q&A |
| 16:30 | Finish |
The day runs 9:30am to 4:30pm UK (GMT).
What you’ll leave with
A working prompt library
Reusable prompts for your own briefs and tone of voice.
An editing checklist
A repeatable process for turning AI drafts into finished copy.
8 CPD hours
Logged straight to your ProCopywriters CPD record.
The full recording
A video of the day to keep and rewatch, sent after the course.
A certificate of completion
For your portfolio or line manager.
Your trainer
Tim Tucker
Tim Tucker is a copywriter, content strategist and trainer. He trains copywriters for the Data & Marketing Association and runs webinars for ProCopywriters. Over 16 years running his own business, he's written and consulted for brands including NatWest, Virgin Media Business, the National Trust, Baillie Gifford and Visit Wales.
Builds these competencies
This course maps to the ProCopywriters Competency Framework, the professional standard behind the Copywriter Code.
- Prompt management: writing, testing and documenting prompts for reproducibility, while protecting confidential data
- Software skills: using AI writing tools and content platforms effectively and responsibly
- Humanising content: giving AI-assisted copy human nuance, intent and brand personality
- AI ethics: verifying outputs, ensuring accuracy, mitigating bias and maintaining transparency
Questions people ask
What time does the day start and finish?
Courses run from 9:30am to 4:30pm UK time, with two short breaks and 45 minutes for lunch. The full timetable is on each course page.
What software do I need?
A computer with a reliable internet connection, a webcam and microphone, and Zoom. For the AI courses, a free or paid account with ChatGPT or Claude. We’ll send setup notes a week before.
Is it recorded?
Yes. Everyone who books gets the full recording of the day to keep, along with the course materials.
Can my employer pay?
Yes. Choose “Pay by invoice” when you book and add a purchase order number if your organisation uses them. You can also download a one-page summary to send to your manager for sign-off.
What if I can’t make it?
Full refund up to 28 days before the course. After that, 50% is refundable. You can also move to a later date, or send a colleague in your place at no extra cost.
Do I need to be a member?
No. Anyone can book. ProCopywriters members save £100 on every course, and the discount is applied automatically when you’re signed in.