Code of Practice (PDF)
The Copywriter Code Competency Framework — the skills, knowledge and behaviours that define professional excellence across copywriting and its specialist disciplines.
About this resource
The Competency Framework maps what it means to be a skilled copywriter at every career stage. It starts with a foundation of core competencies that every professional needs, then adds specialist skill sets for those who focus on particular disciplines.
Each competency progresses through three levels — Developing, Practising and Expert — so you can pinpoint where you are and what to work on next.
What's included
- A foundation of 68 core copywriting competencies
- Ten specialisms, from Advertising and Brand Language to UX Writing and Content Design
- Progression levels: Developing, Practising and Expert
- Guidance on using the framework for self-assessment and career development
- A hiring and team-building reference
- The complete framework as a downloadable spreadsheet
How to use it
Start with the Copywriting foundation, then explore the specialisms that match your focus. Assess your current skills against each competency to identify strengths and development areas, and plan your progression from Developing to Practising to Expert.
You can also use it to write job descriptions, benchmark candidates or build balanced teams. Download the spreadsheet for offline reference or to integrate into your own processes.
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