Code of Conduct (PDF)
The Copywriter Code of Conduct — the professional and ethical commitments that define how members behave in their working relationships.
About this resource
The Code of Conduct is ProCopywriters' public commitment to professional excellence. It sets out the ethical principles that guide how copywriters treat clients, colleagues and audiences — from honest self-representation to the responsible use of AI and realistic promises about what copy can achieve.
Built around five principles, it's illustrated throughout with compliant and non-compliant examples, so the standards are clear in practice, not just in theory.
What's included
- Professional integrity and honest representation
- Client and employer relationships
- Ethics, transparency and professional boundaries
- AI and technology
- Realistic commitments
- Worked compliant and non-compliant examples throughout
How to use it
Read the Code to understand the ethical standards expected of professional copywriters, and use the examples to see how each principle applies to real situations. Pro+ members subscribe to the Copywriter Code as a commitment to uphold it.
Download the PDF for offline reference, and check the changelog for the latest version.
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