How tiny pieces of copy sound can matter a lot. Caroline Gibson explains why.
TAG » tone of voice
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Q. Why is creative tone of voice important across all touchpoints? A. Because little things matter
4 June 2022 by Caroline GibsonCategory: Blog, Copywriting techniqueTags: tone of voice |
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What your tone of voice can’t do for you
28 July 2021 by Laura KennedyLaura Kennedy explains why your tone of voice isn’t a cure for all your content ills
Category: Blog, Copywriting techniqueTags: tone, tone of voice |
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Tone of voice: how to become one of the faces
11 May 2021 by Tom DaviesTom Davies draws on 60s mod scene movie, Quadrophenia, for pointers about tone of voice
Category: Blog, Copywriting techniqueTags: tone of voice |
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When chatty copy goes bad
8 January 2020 by Dawn KofieDawn Kofie on why keeping it casual isn’t always the best option.
Category: Blog, Copywriting techniqueTags: tone of voice |
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How to write an effective brand manifesto
28 May 2019 by Ben LockerRichard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.
Category: Advertising & brandingTags: branding, manifesto, tone of voice |
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October #ProCopyChat
24 October 2018 by Helen BridalWe’ve got ProCopywriters member Al Robertson in our hot seat for our October #ProCopyChat. Al uses a brilliant process for effective copywriting, in order to help brands bring their personalities to life. Join us to talk about tone of voice, content strategy and a whole lot more, so you can refine your approach to brand […]
Category: Tags: brand identity, brand language, copywriting, tone of voice |
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How to write great FAQs in 10 steps
26 September 2018 by Sabine HarnauSabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.
Category: Blog, Copywriting techniqueTags: branding, FAQs, keyword research, tone of voice | Comments (2)
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How to write engaging tweets for a variety of clients
18 June 2018 by Helen BridalWant to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.
Category: Blog, Copywriting primerTags: copywriting, Digital Marketing, social media, tone of voice, twitter |
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Ain’t too proud to beg — tone of voice in GDPR emails
23 May 2018 by Dawn KofieDawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.
Category: Blog, Content marketing, Copywriting techniqueTags: copywriting, GDPR, tone of voice |
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Understanding your brand’s tone of voice
11 April 2018 by Rob Bullen-WhatlingMatt Fleming’s take on why tone of voice matters.
Category: Blog, Copywriting primerTags: branding, copywriting, tone of voice |
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Copywriter? Or actor?
22 November 2017 by Rebecca NichollHow do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.
Category: Blog, Blog Main Feature, Copywriting techniqueTags: copywriting, tone, tone of voice, voice |
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Book review – Meaningful: The story of ideas that fly
19 August 2016 by Anna GunningAnna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.
Category: Book reviewsTags: books, branding, copywriting, creativity, ideas, tone of voice |
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