TAG » tone

What your tone of voice can’t do for you
28 July 2021 by Laura Kennedy
Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills

Category: Blog, Copywriting techniqueTags: tone, tone of voice |
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Copywriter? Or actor?
22 November 2017 by Rebecca Nicholl
How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

Category: Blog, Blog Main Feature, Copywriting techniqueTags: copywriting, tone, tone of voice, voice |
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