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01 Feb 2024
Survey time! Please complete our biggest-ever survey of copywriters. You have until 28th February 2024 to have your say.
28 Jan 2024
Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.
22 Dec 2023
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
08 Dec 2023
The value of offering elevator pitches and positioning statements as a service.
06 Dec 2023
A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.
06 Dec 2023
Can AI actually make writers obsolete?
31 Oct 2023
Is your quest for perfection standing in the way of a good job?
25 Sep 2023
Alice Hollis on the role of thought leadership content in building brand awareness
27 Aug 2023
On the need for clear and compelling vision statements.
21 Aug 2023
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
31 Jul 2023
Use Sally Fox’s checklist to make sure your copy is ready to send
24 Jul 2023
Understand search intent to better optimise your content to match users’ needs
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