Blog Main Feature

01 Feb 2024

Survey now live: please lend your voice

Survey time! Please complete our biggest-ever survey of copywriters. You have until 28th February 2024 to have your say.

28 Jan 2024

3 things I learned about ChatGPT

Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.

22 Dec 2023

Make it memorable: Copywriting for luxury brands

A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.

Cash burning - missing out on copywriting opportunities
08 Dec 2023

Still not offering this easy and essential upsell?

The value of offering elevator pitches and positioning statements as a service.

06 Dec 2023

A Day In The Life Of A Gousto Copywriter

A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.

06 Dec 2023

Is AI going to make us all redundant?

Can AI actually make writers obsolete?

31 Oct 2023

In praise of mediocrity

Is your quest for perfection standing in the way of a good job?

25 Sep 2023

How to create brand awareness with content

Alice Hollis on the role of thought leadership content in building brand awareness

27 Aug 2023

Unleashing the power of vision and mission statements

On the need for clear and compelling vision statements.

21 Aug 2023

7 disastrous (and avoidable) product description mistakes

Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell

31 Jul 2023

Copywriting checklist: check your copy before you publish

Use Sally Fox’s checklist to make sure your copy is ready to send

24 Jul 2023

Boost your SEO performance using the 4 types of keyword search intent

Understand search intent to better optimise your content to match users’ needs

Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events