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30 Nov 2017

Why is branding important for freelance copywriters?

Leif Kendall suggests that branding can give you a head start when it comes to finding clients you love.

A close up of a clapperboard
22 Nov 2017

Copywriter? Or actor?

How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

A hand with the forefinger pointing to the right, the thumb pointing upwards and the other 3 fingers curled into the palm
15 Nov 2017

The essential checklist for writing call to actions that convert

Not sure how to create effective call to actions? Sanina Kaur explains how.

A worm's eye view of 4 skyscrapers in Calgary, Canada.
01 Nov 2017

Direct response copy: why you should go old-school

Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.

Hands holding a notepad and pen
25 Oct 2017

Want a copywriting job? Here’s what I look for

Rebecca Nicholl’s quick guide to applying for copywriting jobs.

Piles of the packs of idea cards given out at Copywriting Conference 2017
16 Oct 2017

Copywriting Conference 2017 – was it any good?

Dawn Kofie gives us her take on Copywriting Conference 2017.

Headshot of Debbie Stokoe, copywriter
10 Oct 2017

Depression, copywriting and me

Debbie Stokoe shares her experiences of depression and describes how copywriting played a part in her recovery.

Cat Roberts-Young, copywriter, in a black and white stripy top.
09 Oct 2017

Cat Roberts-Young – ProCopywriters member spotlight

“Talk to other copywriters, we’re a friendly bunch, and rather than being your competition we’re your greatest allies.”

Richard Woodhall, copywriter in a burgundy hooded top, holding a microphone to his mouth
02 Oct 2017

Richard Woodall – ProCopywriters member spotlight

“Like most people, I love being able to come up with a concept which works and then to translate that into outstanding copy.”

Piles of gold coins next to a white piggy bank
27 Sep 2017

Don’t be a starving writer. Steer clear of the mills.

Ever wondered how much you’d have to work to make ends meet writing for content mills? Andrew Nattan’s worked it out.

BB-8 Robot from the film Star Wars: The Force Awakens moving across a green carpet.
20 Sep 2017

Why does business writing have to be formal? We’re not robots!

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

Kathy Sharpe, Copywriter
18 Sep 2017

Kathy Sharpe – ProCopywriters member spotlight

“I’ve realised that a lot of people don’t actually know what copywriting is. So I suppose it’s our job to bang the drum about how important it can be, and the benefits it can bring!”

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