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Micro-trauma can lead to people being confused by your content, which may pose a compliance risk.
06 Nov 2025

Compliance: the secret to persuading clients to hire you

Clients don’t just want beautiful copy. They want results, with fewer complaints, less rework, higher conversion and lower risk.

23 Oct 2025

5 surprising truths about AI, according to a room full of copywriters

Big themes and questions from our first Special Interest Group dedicated to AI Copywriting

Invisible person holding umbrella and looking out to sea
20 Oct 2025

What’s The Difference Between GEO And SEO? A Simple Guide.

GEO is what others are saying about you. In other words, what’s being generated on the Internet. As a copywriter, I think of GEO as the story being told about me.

06 Oct 2025

The value of expertise and experience in a world of AI

Catherine Every on the value of hard-won experience in the AI-age

19 Sep 2025

New Special Interest Groups for Copywriters: Help us Define SIGs

We’re creating Special Interest Groups (or SIGs) for copywriters – and we’d love your input.

19 Sep 2025

Copywriters, talk to your clients!

Clare Lynch of Bloom and Moon on the importance of discussing your strategy and tactics with clients when delivering copy

28 Aug 2025

7 powerful AI copywriting tools

Richard King breaks down the pros and cons of popular AI tools and shows why human expertise is crucial

Despite rising fears about AI, copywriters are charging more. Here’s what it tells us and how the draft Copywriter Code can help turn this trend into lasting progress.
01 Aug 2025

Why are day rates rising in an age of AI?

Why are copywriter day rates rising when AI is consuming copywriting jobs? Adrie van der Luijt shares his hypothesis

26 Jun 2025

What’s all the fuss about the Oxford comma?

Mary Whitehouse on how the Oxford comma helps to clarify our thoughts and intentions

Adrie van der Luijt shares ideas on how to develop ProCopywriters as a professional association.
16 Jun 2025

A vision for ProCopywriters with a touch of Dutch directness

Adrie van der Luijt offers a few suggestions on how ProCopywriters can evolve

12 Jun 2025

How to land a job in copywriting, with copywriting: my 8-point response

Robert Lowton on how to land your next copywriting gig

Brown packaging is one way brands greenwash their products - whether intentionally or not
15 May 2025

Greenwashing regulations UK copywriters need to know

Fuschia Hutton on how copywriters can stay on the right side of regulations

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