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25 Sep 2023
How to create brand awareness with content
Alice Hollis on the role of thought leadership content in building brand awareness
27 Aug 2023
Unleashing the power of vision and mission statements
On the need for clear and compelling vision statements.
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
24 Jul 2023
Boost your SEO performance using the 4 types of keyword search intent
Understand search intent to better optimise your content to match users’ needs
17 Jul 2023
How micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
11 Jul 2023
Does your content have multiple personalities?
Is your tone of voice like Jekyll and Hyde?
11 Jul 2023
How much do freelance copywriters charge in 2023?
With a new average day rate of £433 in our 2023 Copywriters Survey – we carve up the data to see what we can we learn about freelance copywriter day rates.
07 Jul 2023
The dangers and limitations of AI writing tools
AI tools are blatant, unrepentant liars – and they don’t even know when they are lying.
29 Jun 2023
Copywriters Survey 2023 – Report Available Now
Read the full report from our survey of 520 commercial writers. Packed with insights into earnings, outlook, origins and more
27 Jun 2023
Give away your clever to win business
If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.
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