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an audience of copywriters laughing
25 Feb 2025

Worry Not, Writers – AI Isn’t Replacing You Just Yet

Sarah Vordermeier on the limitations of AI – and why copywriting careers are safe

25 Feb 2025

Silent letters: a matter of chaos and doubt

Leigh James on the most discreet letters in the English language

14 Feb 2025

Why AI blogs still need human input

Richard King on the promise and the pitfalls of creating content with AI

20 Jan 2025

What’s Social Media Got to Do with Copywriting?

Mariella Leo on the challenges and rewards of writing for social media

14 Jan 2025

Content Design Skills Beyond Reading and Writing

Andrew Backhouse discusses the soft skills that content designers need to create effective work.

26 Nov 2024

7 Reasons Why Copywriting Takes Time (and Costs £££s!)

Mike Peake breaks down the intricate steps that copywriters take to complete a project

An image of 'A Ghanian man is smiling and offering the viewer a bottle of brown sauce called 'Shito'.' by Flux AI.
18 Nov 2024

9 Practical Checks for a New Business or Product Name

Ben Ellis gives you 9 steps to check your shortlist of brand names to determine which one has the best chance of success

28 Oct 2024

Copywriter Code V2: Ready for Review

Our project to create the first code of conduct for copywriters continues to progress – and we’d love your feedback on version 2

28 Oct 2024

Building Connection with Your Audience | The power of storytelling

Leesa Morris on how you can capture attention and interest with your brand’s story

21 Oct 2024

Copywriter Competencies – what does a copywriter need to know?

If you were going to train a copywriter, what would you teach them?

21 Oct 2024

When you don’t fit in… on LinkedIn

Jo Watson on the challenges of networking on LinkedIn

26 Sep 2024

10 Tips for Building a Standout Copywriting Portfolio

George Collier shares his recipe for the perfect portfolio

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