TAGcopywriting Archives - ProCopywriters | the Alliance of Commercial Writers

“I always present ideas with a range of mild to wild, because clients need to see what’s possible before they can make a decision.”

Ben Locker shares his thoughts on how copywriters can position themselves in the age of AI.

A strategic copywriter doesn’t just write individual pieces of content. They maintain the red thread.

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

Emily Haddington on the limitations of AI-generated copy

“Fortify your strengths, strengthen your weaknesses.”

Adrie van der Luijt on how you can talk to clients about AI

Adrie van der Luijt on how copywriters can continue to thrive in a post-AI world

“In the final year of my biochemistry degree… I realised I enjoyed writing more than lab work.”

“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.

Hayley Maguire ponders whether AI means the end of copywriting as we know it