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Everything, newest first.

Member Spotlight

Julian Abel

"I always present ideas with a range of mild to wild, because clients need to see what's possible before they can make a decision."

Julian Abel29 Sep 20264 min read

Copywriters: being human is not a positioning statement

Ben Locker shares his thoughts on how copywriters can position themselves in the age of AI.

Ben Locker21 Sep 20264 min read

Strategic Copywriting: A CMO’s best boardroom weapon

A strategic copywriter doesn't just write individual pieces of content. They maintain the red thread.

Julian Abel12 Jun 20264 min read

Member Spotlight

Bill Hinchen in the Spotlight

"That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit."

Bill Hinchen23 Mar 20267 min read

How to make ChatGPT sound like a human (hint: hire one)

Emily Haddington on the limitations of AI-generated copy

Emily Haddington20 Nov 20254 min read

Member Spotlight

Patricia Estenoso

"Fortify your strengths, strengthen your weaknesses."

Patricia Mae Estenoso15 Jul 20253 min read

Managing client expectations in an era of automated creativity

Adrie van der Luijt on how you can talk to clients about AI

Adrie van der Luijt15 May 20253 min read

The uncomfortable truth about AI

Adrie van der Luijt on how copywriters can continue to thrive in a post-AI world

Adrie van der Luijt24 Mar 20254 min read

Member Spotlight

Spotlight on… Becca Bull

"In the final year of my biochemistry degree... I realised I enjoyed writing more than lab work."

Becca Bull10 Dec 20242 min read

Member Spotlight

Sara Vordermeier – ProCopywriters Members Spotlight

"Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of…

Sarah Vordermeier22 Aug 20246 min read

3 things I learned about ChatGPT

Sean Coyte from Sticky experiments with ChatGPT as a copywriter's companion.

Sticky28 Jan 20244 min read

Is AI coming for our copywriting jobs?

Hayley Maguire ponders whether AI means the end of copywriting as we know it

ProCopywriters team29 Nov 20223 min read

Showing 12 of 106

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