TAGcopywriting | ProCopywriters | the Alliance of Commercial Writers

  1. Staring at the walls and the benefits of business blogging

    30 March 2021 by Ben McKinney

    Ben McKinney on why you shouldn’t let writing content for your business slide to the bottom of your to-do list.

  2. Why you shouldn’t write (just) for SEO

    10 March 2021 by Francesca Baker

    Francesca Baker on why you should write for humans AND search engines.

  3. What’s your New Year’s writing resolution?

    11 January 2021 by Carl Owen

    Here’s what the team at Word Monster want to stop doing, keep doing and learn in 2021.

  4. Copywriters aren’t valued enough – a call to arms

    17 August 2020 by Andrew

    Copywriters! Behold Andy Nattan’s messaging manifesto!

  5. How to write the perfect blog post introduction

    12 August 2020 by Stuart Davis

    Stuart Davis shares some foolproof ways to kick off your blog posts.

  6. Copywriting, content writing and the problem with ‘just the words’

    19 May 2020 by Greg Henley

    Copywriting and content writing’s so much more than just stringing a bunch of sentences together says Greg Henley.

  7. Copywriters! Don’t believe the hype

    19 February 2020 by Ben Locker

    Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.

  8. How I survived 2019 as a freelance copywriter

    10 January 2020 by Matthew Drzymala

    Matthew Drzymala lists all the things he did differently, freelance copywriting-wise, in 2019

  9. How to find copywriting clients who share your values

    18 November 2019 by Kathy Sharpe

    Kathy Sharpe’s ideas for identifying copywriting clients you’ll feel good about working with.

  10. 7 benefits to winning a copywriting award

    6 November 2019 by James McCann-Ellerington

    James McCann Ellerington on why copywriting awards matter.

  11. Transcreation — (re)creating copy for international advertising

    5 September 2019 by Claudia Benetello

    Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.

  12. Why writing clear content sometimes means embracing your inner Anglo-Saxon

    23 August 2019 by Ben Locker

    What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.