Ben McKinney on why you shouldn’t let writing content for your business slide to the bottom of your to-do list.
TAGcopywriting | ProCopywriters | the Alliance of Commercial Writers
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Staring at the walls and the benefits of business blogging
30 March 2021 by Ben McKinneyCategory: Blog, Content marketingTags: content marketing, copywriting |
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Why you shouldn’t write (just) for SEO
10 March 2021 by Francesca BakerFrancesca Baker on why you should write for humans AND search engines.
Category: Blog, Search engine optimisationTags: copywriting, Search Engine Optimisation, SEO |
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What’s your New Year’s writing resolution?
11 January 2021 by Carl OwenHere’s what the team at Word Monster want to stop doing, keep doing and learn in 2021.
Category: Copywriting lifeTags: copywriting, New Year's resolutions, tips |
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Copywriters aren’t valued enough – a call to arms
17 August 2020 by Andrew
Copywriters! Behold Andy Nattan’s messaging manifesto!
Category: Blog, Copywriting life, Copywriting primerTags: commandments, copywriting, manifesto, message first marketing | Comments (1)
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How to write the perfect blog post introduction
12 August 2020 by Stuart DavisStuart Davis shares some foolproof ways to kick off your blog posts.
Category: Blog, Copywriting techniqueTags: Blog Writing, blogging, copywriting |
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Copywriting, content writing and the problem with ‘just the words’
19 May 2020 by Greg Henley
Copywriting and content writing’s so much more than just stringing a bunch of sentences together says Greg Henley.
Category: Blog, Content strategy, Copywriting lifeTags: Content strategy, content writing, copywriting | Comments (2)
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Copywriters! Don’t believe the hype
19 February 2020 by Ben Locker
Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.
Category: Blog, Copywriting lifeTags: copywriting, marketing, new copywriters, self-belief | Comments (1)
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How I survived 2019 as a freelance copywriter
10 January 2020 by Matthew DrzymalaMatthew Drzymala lists all the things he did differently, freelance copywriting-wise, in 2019
Category: Blog, Copywriting lifeTags: copywriter, copywriting, freelance life |
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How to find copywriting clients who share your values
18 November 2019 by Kathy SharpeKathy Sharpe’s ideas for identifying copywriting clients you’ll feel good about working with.
Category: Blog, Copywriting life, FreelancingTags: clients, copywriting, ethics, finding clients, finding the right clients, freelance, Self-employed |
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7 benefits to winning a copywriting award
6 November 2019 by James McCann-ElleringtonJames McCann Ellerington on why copywriting awards matter.
Category: Blog, Copywriting lifeTags: awards, copywriting, copywriting awards |
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Transcreation — (re)creating copy for international advertising
5 September 2019 by Claudia BenetelloDon’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
Category: Blog, SpecialismsTags: copywriting, Transcreation, Translation | Comments (3)
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Why writing clear content sometimes means embracing your inner Anglo-Saxon
23 August 2019 by Ben Locker
What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.
Category: Blog, Language and grammarTags: Content, copywriting, English, history, language |
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